Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Marketing Insider Group

FEBRUARY 12, 2024

Today’s users expect more than functionality; they seek intuitive navigation, personalized experiences , and anticipatory content, leading to a significant shift in website UX design. Image Source: BusinessDIT Website UX is about creating an experience that’s not just usable, but delightful.

Marketing Websites 227

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 227

Marketing Insider Group

AUGUST 28, 2023

Image Source: Backlinko By optimizing your website according to search engine preferences, you increase your chances of securing a top spot for your content in organic search results–which has the best ROI of any marketing channel, according to 49% of marketers. of all website traffic. Remember: Engaging material encourages repeat visits!

SEO 203

SEO Lead Scoring Lead Ranking SERP 203

Marketing Insider Group

APRIL 2, 2024

Image Source: Mangools Sitemaps are your next best friend. Image Source: SISTRIX Now, if your site is on the slower side, don’t sweat it. Even a one-second delay can lead to a 7% reduction in conversions. Image Source: Google for Developers 5. Using the canonical tag is straightforward.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Marketing Insider Group

FEBRUARY 23, 2021

Source: BrightLocal. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. They should also help lead readers to the next stage in the buyer’s journey. Source: Gartner. Source: HubSpot. Generate quality leads. Boost your credibility.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Marketing Insider Group

JUNE 15, 2021

Source: G2. Organize your content to lead users seamlessly through the buyer’s journey. Ensure that every link leads users to a relevant, authoritative, and helpful destination. Source: G2. Blog category pages, for example, may help users navigate your blog but be useless to search engines. It lacks value.

Marketing Websites 362

Marketing Websites Lead Scoring Lead Ranking SEO 362

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Contently

MAY 11, 2024

It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. Building Local Backlinks : Establishing links from reputable, relevant local sources—like regional newspapers or business associations—can boost your visibility in local search results.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Top Rank Marketing

OCTOBER 30, 2023

This includes optimizing content, headings, meta tags, and URLs. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors. Important meta tags include the title tag (title of the page) and meta description (a brief description of the page’s content).

Search Marketing 137

Search Marketing SEO Mobile Advertising Long Tail Marketing 137

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. “He’s first-generation Jamaican. Virgin Islands.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Contently

NOVEMBER 10, 2022

Contently ‘s industry-leading platform makes end-to-end content marketing easy with the tech, talent, and strategic insights you need to attribute efforts back to revenue. New content ideas come from all corners of a company, but you’re also probably sourcing ideas from keyword research, industry news, and events.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. Source: SalesBox. Your company’s blog should be at the centre of your content marketing plan, with all traffic directed to it.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 118

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. Source: Hotjar. Source: HubSpot. Making a sale but losing a customer’s future business is like making it to first base but getting tagged before you reach second. Source: Semrush.

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

Top Rank Marketing

DECEMBER 15, 2023

The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing Analytics Tools 137

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 137

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Drive leads and sales. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post?

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 68

Tools Lead Scoring Lead Ranking Blogger 68

Go Beyond SEO

FEBRUARY 21, 2024

Clients are more likely to trust accounting firms that rank highly in search engine results, leading to increased client acquisition. This means that your potential clients will have a better experience navigating your site, leading to higher engagement and conversion rates. Why Choose SEO Over Paid Advertising?

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Huptech Web

SEPTEMBER 22, 2023

UTM parameters are like tags for your online marketing actions. In this blog, we’ll make dynamic UTM parameters easy to understand. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. The more inbound links your site has pointing to it from other high-quality sources, the higher you will rank in search results for relevant keywords.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

BenchmarkONE

SEPTEMBER 24, 2020

The beauty of personalization is that it shows your leads that you know who they are. It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Different Ways to Use Tagging to Segment Contacts.

Tagging 102

Tagging Segmentation Contacts Paid Search Agency 102

Thinkers360

MAY 6, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 127

Sprout Social

SEPTEMBER 14, 2023

Investing in your current audience leads to building trust with them, as well as prospective customers. Case studies are a tried-and-true way of creating a story out of customer success stories—whether those stories are in the form of blog posts or videos. Regularly check posts you’re tagged in and your mentions.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 120

SmartBug Media

APRIL 15, 2024

Blog posts. We kept learning and refining as SEO eventually shifted to organic keyword use, backlinking, and meta tags, leading to better value that helped readers and search engines understand content relevancy. Citations: Incorporate reliable cited sources into your content to rank higher in generative search.

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

ClearVoice

SEPTEMBER 28, 2022

For example, if a writer conducts in-depth research and looks at existing blog posts, the original sources’ content may influence their write-up on a subconscious level. However, content syndication without proper link canonicalization can lead to duplicate content issues. Image Source: Medium.com. Image Source: Asos.com.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at any time.

Planning 95

Planning Top of Funnel Allocation Brand Identity 95

seo.co

APRIL 29, 2022

We use a combination of different research approaches, different types of software, and different external sources to assemble and rank are most important ranking factors. Interior pages like your Product page, Contact page, and all your blog posts are going to rank easier than homepages. Keywords in the HTML Tag. Is Inner Page.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 40 Dave Holloway Wonder Leads Contact Dave Holloway Score: 31.78 Ken Ip Score: 31.42

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Brandpoint

MARCH 13, 2023

Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. Trade shows and referrals do drive the volume of qualified leads into the funnel. Grow your reach and ranking by using them to help you plan your landing pages, blogs and other content.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Scoop.it

JULY 8, 2021

WordPress makes running your website—and your business—quite easy, and blogging certainly pays off : The #1 traffic source for high-income blogs is organic traffic from Google. Companies that blog produce 67% more leads per month. Updating blog posts can increase traffic by 106%. Research Content.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Content Standard

APRIL 28, 2017

. “So…it’s a corporate blog?” “It’s not just a blog ! What kind of blog has a managing editor? It’s a reputable source of marketing content! And it’s Skyword’s largest source of leads! Look at the website— does this look like a blog to you?

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. More technical blogs like SEO by the Sea are also worth keeping up to date with.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Adobe Experience Cloud Blog

MARCH 2, 2018

Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. Categorize the Sources of Your Leads.

Marketing Automation Services 133

Marketing Automation Services Practices Lead Scoring Lead Ranking 133

Scoop.it

JANUARY 19, 2023

The benefits of organic traffic to your website are numerous, including: Highly qualified leads It is more sustainable Higher conversion rates It improves brand loyalty Customer intent-driven ROI It is cost effective It brings highly engaging customers Customer intent drives it. Source: Backlink.io The third result gets 11.0%

Traffic 91

Traffic Organization CTR Lead Scoring 91