Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. She is a renowned, award-winning speaker and writer on digital marketing. LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 109

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 109

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. What Is Google Analytics 4 (GA4) and How Does it Differ from Universal Analytics (UA)? Will Universal Analytics Data Be Deleted?

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 22 Shaharyar Sorooshian University of Gothenburg Score: 35.32 49 Patrick J.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 6 Puteri Sofia Amirnuddin Taylor’s University Contact Puteri Sofia Amirnuddin Score: 49.12

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 6 Justin Goldston, PhD Penn State University Contact Justin Goldston, PhD Score: 54.58 Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 14 Shaharyar Sorooshian University of Gothenburg Score: 45.60 19 Dr. Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 12 Nick Pozek Columbia University Contact Nick Pozek Score: 46.78

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 28 Justin Goldston, PhD Penn State University Contact Justin Goldston, PhD Score: 41.21

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Thinkers360

FEBRUARY 23, 2024

Top 50 Global Thought Leaders and Influencers on Design Thinking 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Abilene Christian University / Burtons Media Group Contact Brian Burton, Ed. Score: 37.01

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

Thinkers360

FEBRUARY 9, 2024

Top 50 Global Thought Leaders and Influencers on Predictive Analytics 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 8 Tom Davenport Saïd Business School, University of Oxford Contact Tom Davenport Score: 31.81

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Ranking Lead Scoring 52

SendX

DECEMBER 7, 2020

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. Whichever it is, your struggle is genuine, and to overcome it, you have to familiarize yourself with the available technologies, various digital marketing channels, and your customers' changing preferences.

Email Marketing 221

Email Marketing Work Management Marketing Management Open Rate 221

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. And yet… it’s still a winnable game.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind. How does remarketing work?

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Trade Press Services

SEPTEMBER 18, 2023

Savvy marketers understand that Google can be a powerful instrument for organizations to increase visibility and empower their marketing tactics. And it doesn’t stop there with the many free Google tools that marketers can take advantage of as well.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Metadata

JUNE 1, 2021

So we’re teaming up with some of the best B2B marketers we know. These universal truths have led to the rise of content marketing for B2B companies. But here’s an unfortunate paradox: Marketers pour resources into producing content for buyers, but buyers see most content as a commodity. Your Marketing team.

Marketing Analytics Tools 105

Marketing Analytics Tools Lead Scoring Lead Ranking Content 105

KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. How Should We Deal With a Product or Company Name Change Pertaining to Online Marketing? but only if it makes sense.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. The bad news is, “tried and true” B2B marketing methods aren’t up to the task. That’s the real competitive advantage.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

KoMarketing Associates

SEPTEMBER 11, 2013

Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs. Here is a quick rundown of some of the common elements B2B marketers should be aware of in their evaluation of SEO performance. Search Result Title.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

ClearVoice

AUGUST 8, 2022

It could be reviews, photos, videos, comments, social media posts, forum conversations, or even blog posts. For example, someone blogging about their experience at your hotel is user-generated content. Similarly, client testimonial videos on a B2B brand’s website also fall under the scope of UGC. Paintbox Nails – Shoppable UGC.

User-Generated Content 59

User-Generated Content Campaigns Generation Brand Identity 59

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Here are 6 reasons why you should embrace it.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

markempa

APRIL 13, 2015

Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. Qualify all marketing leads as sales-ready before the hand-off. The key is to match readiness of the lead (i.e.,

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Hinge Marketing

JUNE 20, 2019

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow. And what about your firm’s news?

Rules 91

Rules B2B Social Media Advertising Agencies 91

Excelsior Research

JUNE 28, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Any videos, blogs, movies, games that the user consumes comes under content creation. DEMAND GENERATION. CONTENT SYNDICATION. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

markempa

MAY 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JULY 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Metadata

AUGUST 24, 2021

So we’re teaming up with some of the best B2B marketers we know. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. we didn’t promise to cover all the marketing things and please all the marketing people. People who have ACTUALLY done this stuff before. Then stick to it.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Metadata

AUGUST 16, 2021

So we’re teaming up with some of the best B2B marketers we know. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. we didn’t promise to cover all the marketing things and please all the marketing people. People who have ACTUALLY done this stuff before. Then stick to it.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

DemandBase

APRIL 9, 2019

Your “qualified session” is defined as a visitor with 3 or more pageviews which must include a product / solution, success story, resource, or blog page. There is a large Total Marketable Universe for your company but many of these companies are not going to be a good fit. The post B2B Website Redesign? Start here.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77