B2B Memes

OCTOBER 12, 2010

This debate—fairly one-sided in favor of blogs—was set off by the probably unscripted speechifying of British journalist - historian Andrew Marr. In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.”

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B2B Memes

JUNE 22, 2010

As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel , he argues against their position that CEOs should not use ghost writers for their blogs. Maybe, just maybe, a blog isn’t a good idea for most CEOs.

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B2B Memes

MARCH 19, 2010

Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. As Kirkpatrick notes a bit later in his article, Luciani’s analysis is “tracking the time that the post is submitted to the news site—not when it was necessarily posted on the blog.&#. .&#

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B2B Memes

SEPTEMBER 18, 2012

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. My fears, happily, were unjustified.

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B2B Memes

SEPTEMBER 18, 2012

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. My fears, happily, were unjustified.

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B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Has that changed in the social media era?

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B2B Memes

NOVEMBER 23, 2011

Today, for anyone who’s thought much about social media, it verges dangerously on being trite. But however obvious the idea may seem, it remains a powerful, foundational concept for new media. Now, readers can easily and immediately comment on stories by commenting on blogs. We ignore it at our peril.

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B2B Memes

NOVEMBER 22, 2011

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. It doesn’t try to be the definitive word on the subject, or to offer step-by-step guidance in using new-media tools.

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B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook.

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B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. Or is there some uncertain, ill-defined middle way?

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B2B Memes

JANUARY 12, 2012

If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed. If you’re skeptical or concerned about new media but want to understand it better, this is a great starting point for you. Related posts: Managing Your Career in the Social Media Era: Sources.

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B2B Memes

MAY 15, 2012

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. I’ll also be giving away a few copies of the paperback edition of the New-Media Survival Guide to audience members hardy enough to stay with me through the entire talk.

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B2B Memes

JULY 22, 2013

If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand. Personal vs. Corporate: Six New-Media Principles, No. And need I add, you must do this with enthusiasm?

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B2B Memes

DECEMBER 3, 2011

After taking a day off from blogging yesterday—which seemed wrong, so very wrong—I felt the need to make a statement of some kind about my blogging plans. See if I can once again piss off Brian Clark with a mild, well-intentioned criticism of his excellent blog. Is a Blog Just a Container? Yup, just like me.

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B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Tags: Editing Writing collaboration Cory Doctorow publishing models Social Media.

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B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

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B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

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Validation Content Blogger Social Media 100

B2B Memes

SEPTEMBER 1, 2011

I didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? Well, first, despite my digital savvy, I’m not a social media native.

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B2B Memes

JANUARY 10, 2011

That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. Was hoping to eat in 2011.”.

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B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. By their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise. You may be wondering, “Is all this necessary?

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B2B Memes

DECEMBER 6, 2011

” He was among the first in the trade press to recognize the significance of social media. Though that effort failed, it provided the foundation for a subsequent career in new media, beginning with CNN’s web unit, CNNfn, and then key roles with Primedia, Bloomberg, and About.com.

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B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands. The onset of Web 2.0

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B2B Memes

JULY 18, 2011

Mostly because my few but faithful readers may be curious as to why I redesigned the blog. Before yesterday, this blog used the Atahualpa WordPress theme. But after a few days of trying to imitate it with Atahualpa, I put aside my blog snobbery and chose Twenty Eleven. So, you might ask, why am I writing this?

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B2B Memes

NOVEMBER 9, 2011

Related posts: Managing Your Career in the Social Media Era: Sources. Nine Keys to a Robust Editorial Career in Social Media. You might not hit your goals, but you’ll be giving yourself an excellent chance of mastering your new medium. Why Publishers Need Early Adopters, Annoying or Not.

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B2B Memes

NOVEMBER 16, 2011

.” Because his objections are too good too leave in the obscurity of a comment on a week-old entry, and because my MUD obligations limit the amount of time I can spend on this blog, I’m addressing his comment in today’s post. Social Media and the Clash of Brands. But online, that context is much weaker.

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B2B Memes

FEBRUARY 1, 2012

Last November, I challenged myself to write a blog post a day. Managing Your Career in the Social Media Era: Sources. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. I am happy to say I met my goal. This month, I’m setting my sights on Twitter.

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B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley.

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B2B Memes

NOVEMBER 10, 2011

MUD day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice.

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B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. As long-time readers of this blog know, I generally like the idea of content marketing. True enough.

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B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. As long-time readers of this blog know, I generally like the idea of content marketing. True enough.

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Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

APRIL 20, 2010

Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. Take, for instance, Ike Pigott’s open letter to journalists on his blog earlier this month. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t.

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Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

APRIL 26, 2012

Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. But Pexton’s suggestion that the Internet is only good for basic research or as a last resort is wrong too. All of these tools are useful. But they all fail at times as well. The key is to use them all and to trust none.

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B2B Memes

MARCH 8, 2010

Learning your way around blogs, podcasts, online video, and social media is not like taking on vector calculus. The lure of the cash cow is simply too strong for them to reorient operations from the substantial but declining revenue flow from print towards the small but growing income from online.

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B2B Memes

MARCH 1, 2012

As I explained in the blog entry announcing the challenge , I had a variety of reasons for undertaking it. Unlike my previous challenge to publish one blog post a day in November, I didn’t quite achieve my goal this time. 30 Lessons from 30 Blog Posts in 30 Days. Now that the month is done, how did I do? I can’t guarantee it.

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B2B Memes

FEBRUARY 3, 2011

From the print perspective, digital media and excessive workloads go hand in hand. Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. They are publishing terrorists, threatening the placid print way of life.

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B2B Memes

SEPTEMBER 9, 2010

Did you meet him initially via work, industry associations, social media? The business media industry is a fairly small world. We are also both relatively “visible&# with blogs about the business media sector and affiliations with trade associations. How did you and Neil get together on this venture?

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B2B Memes

NOVEMBER 30, 2011

Twenty-nine days ago, I set out to write a post a day for this blog. My less-than-helpful blogging companion. What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. More content means more blog traffic. It’s a blog. I think so.

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