Smashmouth Marketing

NOVEMBER 23, 2008

I LOVE reading Lifehacker , Treehugger , Engadget and Wired RSS feeds, but over the years they have migrated from blogs with fantastic posts 8-12 times per day, to massive media sites that publish 30+ posts per day, at least a third of which are drivel. Tags: blogs tech drivel green. It's all baked up.

RSS 100

RSS Aggregators Tagging Organization 100

Smashmouth Marketing

JANUARY 4, 2009

Yahoo recently published a research study claiming that "77% of consumers identify themselves as green". Analyst reports, claims on blog articles, even conversational stats. Do you trust the statistics you use when you are making marketing decisions? As a marketer, I dig through numbers all the time.

Research 100

Research Effectiveness Statistics PR 100

Smashmouth Marketing

JANUARY 1, 2009

Yahoo recently published a research study claiming that "77% of consumers identify themselves as green." Analyst reports, claims on blog articles, even conversational stats. Stephen Dubner, one of the Freakonomics co-authors, stated in Global PR Week Blog , that, "The three things marketers can mainly learn from our book include.

Research 100

Research Effectiveness Statistics PR 100

Smashmouth Marketing

JULY 1, 2009

There have been a number of studies published about what marketing departments are spending budget on. We'll followup with a blog article discussing the results. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. Please spread the word. URLs to share.

Inbound Marketing 100

Inbound Marketing Studies Spending Marketing 100

Smashmouth Marketing

JULY 6, 2009

There have been a number of studies published about what marketing departments are spending budget on. We'll followup with a blog article discussing the results. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. Please spread the word.

Cold Calling 100

Cold Calling SEM B2B Sales Inbound Marketing 100

Smashmouth Marketing

MARCH 21, 2009

We've all seen it, more than web publishers would like. Tags: blogs tech marketing tips greenleads. That dreaded 404 Page not found error. A couple months ago, someone wrote to me regarding my company site saying they got an external link back to my site and received a 404 error because the linker mistakenly referenced the URL.

Tagging 100

Tagging Custom Publishing Tips Creativity 100

Smashmouth Marketing

APRIL 22, 2010

Remain committed to the effort - Most common example here is when a marketer gets gung-ho to start blogging to boost inbound marketing and then stops publishing regularly. Would you hire good talent and then shut them off 60 days later? Results take time - In the world of B2B, sales cycles can be long. Give it time and commitment.

Lead Gen 100

Lead Gen Campaigns Clickthrough Budget Programs 100

Smashmouth Marketing

NOVEMBER 19, 2008

I LOVE reading Lifehacker , Treehugger , Engadget and Wired RSS feeds, but over the years they have migrated from blogs with fantastic posts 8-12 times per day, to massive media sites that publish 30+ posts per day, at least a third of which are drivel. It's all baked up.

RSS 100

RSS Aggregators Organization Media 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. Today at Enterprise 2.0 We all wake up on Mondays to a mountain of data, feeds, and emails.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

DECEMBER 5, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

JUNE 5, 2009

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

DECEMBER 1, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

JUNE 3, 2009

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2. We issued a press release, and we've gotten some great blog posts as well as Tweets - to both the blog posts, as well as the press release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2 One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. Next week, Oct 5 and 6, will be the Boston summit.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 23, 2009

A few weeks ago I published a product review of LeadLander. My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JUNE 22, 2009

A few weeks ago I published a product review of LeadLander. My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

FEBRUARY 22, 2009

Selling Power's publisher and Sales 2.0 First, for those that aren't yet aware of Twitter (all 5 of you) - Twitter 101 : Twitter is a is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Selling Power's publisher and Sales 2.0 First, for those that aren't yet aware of Twitter (all 5 of you) - Twitter 101 : Twitter is a is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

NOVEMBER 13, 2005

Two NASA astronauts, Ed Lu and Stan Love, this week published in the Nov 10 issue of Nature* a solution based on using a gravity tractor. Nature , progressive enough to offer podcasts , is still blog-unfriendly. That is, use the gravity of a nearby spaceship to slowly deflect the path of travel of the asteroid. A novel idea.

Tagging 100

Tagging 100

Smashmouth Marketing

MARCH 10, 2004

So my father wants to know.What is a Blog? A Blog is a "weB-log". Now I am able to type anything from any web browser and have it published to this page. Now I am able to type anything from any web browser and have it published to this page. If it's said fast, it sounds like ".Blog".

Blogger 100

Blogger Template Tools 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MAY 29, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Since then it has morphed multiple times depending on who has published the latest perspective on what is or isn’t Sales 2.0. Joe: Sales 2.0

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Since then it has morphed multiple times depending on who has published the latest perspective on what is or isn’t Sales 2.0. Joe: Sales 2.0

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JANUARY 19, 2023

Simply put, write once and publish often. You can post a wealth of great information on your website through blogs, white papers, articles, and more. Syndication allows you to be more proactive by publishing on third-party sites and/or via third-party outbound email audiences. That helps to create organic traffic.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

SEPTEMBER 23, 2009

mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09. jepc : Genoo chose not to blog, but to create microsite [link] & promote it in their own LinkedIn Group #sherpab2b09. sherpab2b09. what can I do here? why should I do it? sherpab2b09. sherpab2b09.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09 andrewspoeth : RT @damphoux : answer these questions on landing pages: where are you at? what can I do here? why should I do it? 19%-44% CTR.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100