Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? Despite a few eulogies written about it, a guest blogging strategy continues to offer benefits any subject matter expert wants: Raising your profile as a thought leader.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. But, for some reason, the content just isn’t being found organically.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

seo.co

APRIL 6, 2021

Social timing is one of the most important aspects of digital marketing. Now before you start thinking that social timing means knowing when it’s time to show off your fresh dance moves at a party. Trying to fit a blog into an Instagram post won’t have much success. Social Media Content. Content is King.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

Martech

JANUARY 4, 2023

Twitter: @davegerhardt (37.7K Twitter: @HeinzMarketing (113K followers). Blog: Matt on Marketing. She’s the author of the best-selling “The Zen of Social Media Marketing,” which is now in its 4th edition. Twitter: @Shama (44.6K Twitter: @jasonlk (121.4K Twitter: @AmberCadabra (80.5K

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 124

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE! And CC Chapman.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Marketing Insider Group

NOVEMBER 1, 2011

All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. That popularity affects the number of registered Twitter users and now Twitter has more than 200 million of them.

Twitter 100

Twitter Blogger Differentiation Efficiency 100

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . How many backlinks come to your website from other reputable sites? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. However, in many cases, conversational engagement is better facilitated through Twitter.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Biznology

MAY 10, 2017

You must have a strong social media marketing and content marketing plan already in place. Since influencer marketing campaigns usually have a social media component, it’s not advantageous to have one without the other. Improves SEO : i nfluencers help you get more links to your site, and your SEO improves.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Webbiquity

MARCH 25, 2021

For relatively low-priced products, the easiest way to get testimonials/reviews is to have a form (or a pop-up) of some kind, asking customers to review your brand on your site (we’ll get to the best plugins later). For instance, you can check out what people say about your brand and your products/services on social media.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Webbiquity

AUGUST 20, 2021

And if you use custom illustrations across multiple touchpoints, they are also likely to recognize your brand when they see an ad or your social media content. Illustrations are also a great way to present complex subjects, processes, or concepts. Avoid using them on your main site pages. Save them for your blog.

Marketing Websites 217

Marketing Websites Business Paid Search Agency Touchpoints 217

Contently

OCTOBER 5, 2020

Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Making some changes. percent of the total.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

seo.co

JANUARY 1, 2023

To create an effective infographic, today’s website owners need to conduct a large amount of research so that they can present new and quirky information in an engaging way. For this reason, the process should be considered an investment in SEO that can extend to social publishing, blog use, paid whitepaper marketing, and much more.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Hubspot

MARCH 1, 2021

But when prospects visit your site, what are they looking for? Professional website design and presentation (69%). And, on the confirmation page, you can direct them to blog posts , case studies, or podcasts on related topics to the event, further engaging them with your brand and thought-leading content. Pull People to You.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Optinmonster

FEBRUARY 2, 2024

In this post, I’m going to cover some awesome ways you can use social media and your existing website to grow your email list for free. How to Generate an Email List for Free With Social Media 1. Here are some ways to leverage social media to build your email list without opening up your wallet. Not convinced?

Ad Building 80

Ad Building Paid Search Agency Social Media User-Generated Content 80

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

Social Media 134

Social Media Media Blogger Television marketing 134

Conductor

OCTOBER 11, 2022

By understanding how these features work, determining which are most important, and learning how to benefit from them, your business can increase visibility in SERP, reach more customers, and drive more intent-driven visits to your site. Some are more popular, offer a better user experience, or present more information than others.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? What kind of content are they publishing on their blog? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, analyzing your competitor’s social media might reveal gaps in your own strategy.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Scoop.it

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. With blogging, you can turn one-off anecdotes into helpful, insightful, and unique posts, by featuring information that competitors don’t have access to and demonstrating your expertise. Take the Sage example below.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Optinmonster

AUGUST 23, 2023

20% of articles are high-performing, 60% are average-performing, and 20% are low-performing based on organic traffic, social media engagement, and backlinks. 23.84% of high-performing blogs are published every day. Only 16.73% of high-performing blogs were difficult to read, while 33.45% were easy.

Statistics 79

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 79

Stevens & Tate

JULY 31, 2023

Twitter loses almost half of advertising revenue since Elon Musk takeover. Since Elon Musk’s $44bn acquisition of Twitter in October, the platform has faced a substantial 50% drop in advertising revenue. Hootsuite’s Social Media Trends 2023. Read more here. Despite challenges, Musk aims to turn the platform around.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. You can dive into behavior analysis, custom goal tracking, and even advanced segmentation to better understand the pathways visitors take through your site.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

ClearVoice

DECEMBER 9, 2022

It even surpassed Google as the most visited site. Another trend in content marketing we’re seeing is an increase in cinematic-style videos where the product is present but takes a backseat to the story. Then it was all about an SEO focus and those uber-long blog posts. Nope, not anymore. Short-written content.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

Buzz 156

Buzz Social Media Media Conference 156

Buffer

OCTOBER 31, 2022

Almost everyone, when given the opportunity, has one oddly-specific topic they can spend hours giving a presentation about. Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Here are some tips to understand how to approach vertical social networks: 1.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

nDash

OCTOBER 13, 2022

At the same time, check out similar content on other websites and blogs. Social media. Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. Some helpful sites include: Public Records Directory. Public information sources.

Research 98

Research FAQ Training Amazon 98

Huptech Web

NOVEMBER 3, 2023

Well, in this piece, you will get to know about; Importance of How You Present CTAs on Your Website Why Too Many CTAs Can Be a Problem? How Many CTAs Does Your E-commerce Site Need and Where? Importance of How You Present CTAs on Your Website How you show your Call-to-Actions (CTAs) on your website matters. So let’s go!

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52