Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Champion Communications

FEBRUARY 1, 2023

But is it worth the hype, and could it steal my job in PR? Universities are already insisting lecturers review how their courses are assessed due to concerns about students using ChatGPT to produce coursework. Professionally, ChatGPT is being viewed as a tool to assist writing everyday communications.  Not yet, anyway.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 121

B2B Marketing Budget Programs Spending B2B 121

Webbiquity

MAY 31, 2016

What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. ” — B2B PR Sense Blog. An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. 1) Evernote.

Tools 100

Tools Best Practices Enterprise Management PR 100

ClearVoice

JULY 29, 2022

This content has a vast range but could include any of the following: Blogs. While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. What are examples of a PR crisis we can learn from? Content marketing.

PR 52

PR Public Relations Content Thought Leadership 52

BDB

MARCH 1, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Cision Tool One of the most popular and feature-rich options for PR software is Cision.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

BDB

FEBRUARY 23, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Anywho, your company is on its way.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Onalytica B2B

JULY 8, 2015

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). What if you just wrote a new blog and you have no idea what influencers would be interested in your content?

PR 100

PR PageRank Brand Identity Branding 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Interactive PR Insights and Tactics.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

JUNE 1, 2021

You just need to upload your files and the tool will automatically create subtitles for your videos. Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. Create experience-heavy marketing.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

NOVEMBER 8, 2021

Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Brandwatch Marketing

OCTOBER 3, 2022

Thankfully there are a few free tools that can help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research.

Tools 92

Tools Blogger Demographics Social Media 92

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development.

Planning 145

Planning Research Tools Best Practices 145

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . Some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. It’s completely under-appreciated as a PR tool. Why is this beneficial? It’s fantastic.

PR 151

PR Google Press Public Relations 151

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. The line is really situational.

PR 98

PR Media Case Studies Vendors 98

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Fresh Content Google loves fresh content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

Social Media 363

Social Media Media Guidelines PR 363

seo.co

MAY 2, 2021

If anything, it’s time to work smarter and faster using appropriate tools and resources that make link building a lot easier. Without these tools, you might get stuck in an endless cycle of writing content , getting permission to post on other sites, and getting rejected hundreds of times over until something sticks. BuzzStream.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. While there are many paths to these off-page tactics, two of the most common are link building and guest blogging. Guest blogging tips.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. Each has its own focus and its own tools because the two disciplines fulfill different purposes. The PR planning process uses its own set of objectives, strategies, and tactics to reach one or more overarching goals for an organization.

Public Relations 98

Public Relations Planning PR Press 98

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs.

Public Relations 77

Public Relations PR Press Conference 77

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 136

Link Building PR Lead Scoring Lead Ranking 136

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). And there you have it—our sixth B2B blog post round up.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

MKT1

JANUARY 11, 2024

But, figuring out what tools to use for your specific company amidst all the noise and testing tool after tool to find the perfect fit can be a full-time job ( even if you use AI to research these AI tools!). suggest which tools to use. This requires a lot of handoffs, moving pieces, tools, etc. What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. So guest blogging is all about audience and search engine optimization (SEO).

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Social media, digital marketing, and PR jobs are demanding—but enjoyable if you have the right personality. Blurred Lines.

Social Media 242

Social Media Media PR Profiling 242

SmartBug Media

SEPTEMBER 25, 2019

Inbound marketing tactics, like SEO, blogging, content offers, social media, and others, work because they lead a customer to a brand in a natural way, which wouldn’t be possible with outbound marketing methods. Blogging: Consistent blogging is critical to SEM , but it also helps you keep content fresh. Social media.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

Contently

MARCH 16, 2023

But to craft workflows effectively, you need the right tools and people in place, plus an understanding of how different dependencies will affect the overall process. Adding workflow management tools to your MarTech stack can help increase accountability and eliminate process redundancies.

Efficiency 192

Efficiency Design SME Budget Programs 192

Webbiquity

JANUARY 7, 2013

Consultants at b2b marketing and PR agency KC Associates have been doing WPO work for clients for nearly three years now. Just this last fall, I shared information in a blog post about these WPO metrics and KCA published a white paper on the topic as well.

Optimization 100

Optimization Tools PR Paid Search Agency 100