SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives. It assesses the impact of PR activities on reputation and public opinion.

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PR Planning Marketing Management Public Relations 98

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

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PR Trends Public Relations Transparency 65

Champion Communications

AUGUST 1, 2023

In a world where the rapid ascent of Artificial Intelligence casts a cold cloud over job security, career savvy individuals are beginning to shiver – and that too can be said about PR professionals. It is time for PR professionals to seize the reins of their destiny, to transform their fear into fuel for innovation.

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PR Creativity Automation Training 62

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

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PR B2B Thought Leadership Advertising Agencies Campaigns 238

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Champion Communications

MAY 16, 2023

Journalism and PR come hand-in-hand, with professionals in both industries leaning on each other to build credibility and trust with their audiences. Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. Building relationships with journalists is a key part of PR.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Webbiquity

JULY 21, 2020

Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Also fortunately, there are an expanding number of tools available that enable you to take advantage of the capabilities of AI without deep knowledge of the underlying technology. Not to worry.

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Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Champion Communications

JULY 17, 2023

But did you know that PR has inspired some of the most popular TV shows over the last decade? Shows such as Succession, Emily in Paris , and Gossip Girl have captured the essence of the PR industry and portrayed it on screen in a way that has garnered millions of viewers worldwide. What is Succession and how does it relate to PR?

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PR Public Relations Ethics Transparency 62

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

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Ethics Guidelines PR Brand Identity 125

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

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PR Work Management Paid Search Agency Planning 132

Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research. The key is ensuring sales teams actually see and use the high-value editorial content being created.

PR 62

PR Ideal Customer Profiles Content Touchpoints 62

RDW Group

SEPTEMBER 2, 2021

For the last several years, social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have become vital tools in … The post 3 Reasons Twitter is a Valuable Tool for PR Professionals appeared first on RDW Group.

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PR Twitter Tools Social Media 66

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). One of the best tools at your disposal is competitors and where your brand stands in relation to them.

PR 62

PR Tips B2B B2B Sales 62

Sprout Social

MAY 31, 2023

AI-powered tools can give you a new perspective and spark creativity, guiding you in the right direction without having to wait for inspiration to strike. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Luckily, AI is here to help.

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Marketing AI PR Work Management Marketing Management 122

Search Engine Journal

SEPTEMBER 20, 2022

Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO For Link Building And PR appeared first on Search Engine Journal. Build relationships with reporters and bloggers by using HARO correctly.

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Link Building PR Ad Building Blogger 96

Search Engine Journal

AUGUST 11, 2022

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal.

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PR Campaigns Ad Building Press 112

Sprout Social

AUGUST 24, 2022

We’ll also talk about the Sprout tools we use to help our team stay in sync. Public relations marketing is a tool used to facilitate those tasks. In the past, PR focused on traditional media like print, radio and television for coverage. How our social and PR teams spread Sprout’s message.

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PR Public Relations Brand Identity Branding 82

Martech

JULY 6, 2023

In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” is an AI-based video generation and analysis tool. The video analysis tool lets users automatically tag animals, people, objects, and brands in lengthy videos.

Marketing AI 109

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 109

Champion Communications

JULY 7, 2023

Being quick with content creation and having an efficient sign-off process in place can make a big difference! Amplify on social media: Social media is a great tool when it comes to newsjacking. The post PR Insights: The Art of Newsjacking appeared first on Champion Communications.

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PR Broadcasting Social Media Act-On 62

Champion Communications

FEBRUARY 1, 2023

But is it worth the hype, and could it steal my job in PR? Universities are already insisting lecturers review how their courses are assessed due to concerns about students using ChatGPT to produce coursework. Professionally, ChatGPT is being viewed as a tool to assist writing everyday communications.  Not yet, anyway.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

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Storytelling PR Marketing & Strategy Press 155

Champion Communications

JULY 26, 2023

More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. The post PR Insights: Thought Leadership and Deepening Relationships appeared first on Champion Communications. consultancy, that stat sets alarm bells ringing, so we decided to investigate.

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Thought Leadership PR B2B Thought Leadership B2B Sales 62

Sprout Social

AUGUST 17, 2022

Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. That’s why brands use social media monitoring tools to supplement their native data. Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools.

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Social Media Tools Campaigns Media 125

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

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Thought Leadership High Quality Lead PR Public Relations 62

MarketMuse

APRIL 25, 2022

Here's why PR is one of the best tools for SEO moving forward. Those who get it right reap the most rewards.

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Thought Leadership PR SEO Ad Building 93

Biznology

FEBRUARY 27, 2018

I work with tools like Buffer, SocialOomph, and loads of other tools in an attempt to give my partner Dan Krueger and I the ability to bring our compositions to fruition sounding like a symphony and not like a two-man-band. The post How to embrace all the AIs and robots as a PR and marketing professional appeared first on Biznology.

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Marketing AI PR Work Management Marketing Management 208

BDB

MARCH 1, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

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Paid Content PR Lead Scoring Lead Ranking 26

Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

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PR Gartner B2B Sales Sales Cycle 62

BDB

FEBRUARY 23, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Cision Tool One of the most popular and feature-rich options for PR software is Cision.

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Public Relations Work Management Budget Programs Marketing Management 52

ClearVoice

JULY 29, 2022

While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. What are examples of a PR crisis we can learn from? Over the past few years, there have been many different examples of PR crises in the news.

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PR Public Relations Content Thought Leadership 52

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

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Paid Content Tools Brand Identity Branding 130

BDB

NOVEMBER 8, 2023

In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. However, is B2B PR just as good as its ability to demonstrate its impact? Measuring the return on investment (ROI) of PR efforts has long been a challenge for the industry.

PR 26

PR Campaigns B2B Thought Leadership Advertising Agencies 26

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

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PR Twitter Brand Identity Branding 69

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. The fact is, both tools can do the job pretty well (hence their popularity).

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Work Management Marketing Management PR Tools 100

Marketing Craftmanship

JANUARY 5, 2012

Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen.

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PR Social Media Tools Media 100