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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. It’s little wonder that link building has been a crucial element of SEO ever since. Why is link building valuable for SEO?

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How to Explain Domain Authority to a Non-SEO

Moz

Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? SEO is actually really hard to explain. I've been doing SEO for 20 years and explaining it for about as long. SEOs, we call this relevance. Video Transcription.

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Top Educational Resources for Content & SEO Team Alignment

Conductor

A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy. Top Educational SEO Resources for Content Marketers.

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What is a Dofollow Link?

Hubspot

As a result, there’s a kind of constant content competition underway as website owners and administrators look for ways to stand out from the crowd and improve search engine optimization (SEO). With the right approach, these links can help leverage great content into higher PageRank and better search results. Here’s how they work.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's why off-page SEO is so valuable. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. On-Page SEO vs Off-Page SEO.

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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Aim your energies at quality blogs.

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Show me your footer, I show you mine

Kevin Indig

that said, “ Show me your footer and I can tell you how good your SEO is.” ” Show me your footer and I can tell you how good your SEO is. Footers share the same fait: SEOs think footer links don’t matter, and designers think users don’t scroll as far down the page. That’s a mistake!