Remove Blog Remove Communities Remove Opinions Remove Peer-to-peer

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New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. Links are more likely to be clicked if they’re shared by a real person.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. Or the dozens who made observations (out loud) on breastfeeding techniques for twins as I was juggling the special formula they required, trying to keep two infant carriers from falling off the shopping cart, and carrying a 2 year old on my hip.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options.

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Conversionation

The only way to make that success happen is integration and it requires a collaborative culture. An open letter to the CxO. If they don’t feel compelled to do what makes you succeed, as a manager or a business, you will not succeed and I will not succeed. And, guess what: that’s what employees expect from IT as this recent blog post by Forrester indicates.

Aging 70

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It has taken me some time to form a clear picture of Venntive. More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Fintech 2015: Top 100 Influencers and Brands

Onalytica B2B

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to  $12.21B in 2014. We analysed the Fintech discussion in a previous blog   and we wanted to continue with these reports to show how influencer trends map out over time. We reached out to some of the top 20 influencers to ask them for their views on Fintech.

10 LinkedIn Groups Every Entrepreneur Should Follow

Hubspot

Second, opinions are ubiquitous. Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started. Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.”

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. Next, the CEO should take time to understand the channel.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. You may already know him from his guest contributing here or his excellent blog, the B2BMarketing Insider. Michael: My role at SAP is to manage Online and Social Media Marketing programs and strategy for our North American regional field marketing team.

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Connections Byte: Chewing on Relationship Building in PR vs. Social Media

WindMill Networking

Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, particularly in relation to social media (“ engagement and information”). supposed to value input from customers and other stakeholders in two-way, symmetrical communication? Advertising plans to meet up, sometimes in excruciatingly dull (and meaningless) detail.

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) When it comes to consumers selecting a provider. Time 28:43. Squarely in the middle. Here's how.

PKM and the Organization - Pollard

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. It will be published later this year as a chapter in a compendium book on emerging trends in KM. I n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Automatic peer-to-peer publishing and subscription.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. Web 2.0 My boss, C.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. Web 2.0 My boss, C.

How to Save the World

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Our professional value really is a function of the extent of, and our ability to integrate, our knowledge, our thinking competencies, and our communication competencies.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited. Was there too much content to wade through? Earth Blog.

FAQ 2

How to Save the World - PKM An Update

Buzz Marketing for Technology

Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited. Was there too much content to wade through? Earth Blog.

FAQ 2