KoMarketing Associates

FEBRUARY 13, 2020

For these reasons, there is no one-size fits all solution for B2B marketing success. However, there are certain best practices and tactics that have proven to work. By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

DECEMBER 5, 2018

Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Of course, other SEO best practices should be kept in mind as well. What exactly does this entail?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. Social Media Marketing Survey 2016 via Clutch. Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. Social Media Marketing Survey 2016 via Clutch. Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? The last two benefits make a guest blogging strategy indispensable to a firm’s SEO performance. Finally, Google your topic and append the term “guest blog.”

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Optinmonster

DECEMBER 4, 2019

But where do you start and how do you know which digital marketing best practices are going to result in success for your business? In this article, we’ll go over the digital marketing tips you need for 2020 and beyond so you can get ahead of the game. Digital Marketing Best Practices.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Launch Marketing

NOVEMBER 10, 2021

Top Rank Online Marketing , when it comes to sharing information about your brand, 41% of people believe that employees are more trustworthy than a company CEO or PR Department. . If they contribute to blogs, social networks, or publicize company content online, rules of engagement should always apply. . Add value:

Social Media 62

Social Media Activities Practices Tips 62

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. What best practices do you use when creating successful multi-channel ad campaigns? You can also reach me out on Twitter. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. Content marketing is a part of successful companies’ online marketing strategies.

Online Marketing 54

Online Marketing Paid Search Agency Marketing Strategy Marketing & Strategy 54

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. “Content marketing consultant for B2B high tech.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

DECEMBER 12, 2019

Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Martech

JANUARY 4, 2023

Here’s our list of the top B2B marketers to follow. They always know the best practices and latest developments and they’re happy to share them. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members.

Marketing Analytics Tools 120

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 120

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 30 SEO Best Practices for B2B Organizations in 2017. Key KoMarketing Milestones.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Anything Goes Marketing

FEBRUARY 1, 2009

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends.

Twitter 100

Twitter Social Media Blogger Work Management 100

KoMarketing Associates

FEBRUARY 10, 2021

For each element, I’ve provided an example and the SEO best practices to consider. Best Practices for Title Tags. Best Practices for Meta Descriptions. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered. Best Practices for URLs.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JANUARY 30, 2018

That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. They’re well-respected in the field and are frequent contributors at influential marketing publications, as well as conference speakers. Twitter Ads. Other great resources & hidden gems.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Webbiquity

MAY 3, 2011

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Jennifer Aaker. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Brandpoint

JANUARY 23, 2020

You also need to stay constantly up to date and in the loop on Google’s updates to their program and how optimization practices are changing. You all know that marketing rules are always changing; that holds true for the paid side of the industry, as well.). LarryKim | LinkedIn. He’s a contributor at CNBC, Inc. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Webbiquity

SEPTEMBER 2, 2014

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). 18 of the Best Content Marketing Strategy Guides of 2013. Here are the best practices and frameworks for creating a content marketing strategy, along with critical elements to include and pitfalls to avoid. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. The same dynamic is present on Facebook. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. Sounds great, right? Want followers?

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

QuanticMind

SEPTEMBER 20, 2018

Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online marketing strategy. But what are the drivers behind those practices? Leverage Influencer Marketing.

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

KoMarketing Associates

MARCH 26, 2019

As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. The “show don’t tell” best practice also applies when we take a step back and talk about concept ideation. Connect with us on Twitter , we’d love to hear them!

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Create CTA Banners. Let’s go back to earlier in this post.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

MARCH 1, 2018

That’s exactly where influencer marketing shines. In the world of online marketing, an influencer is a like a mutual friend, bridging your brand and your target audience. Ask them to take part in the content you share on your blog. Once your blog post is live, you could share it online and ask them to share it, too.

SEO 224

SEO Opinions Transparency Communities 224

KoMarketing Associates

DECEMBER 12, 2017

To gain more insight into how this may have changed and why ABM is growing in prominence among marketers, we spoke to Brianna Watts, content coordinator for #FlipMyFunnel. Why do you think B2B marketers are investing significantly more in ABM in 2017? Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177