Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. News & Blogs. White Papers. Pick a blog category. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 Think customers: The 1to1 Blog. Sponsored White Papers, Webcasts, and Downloads. in Downloads. in Reviews. in Whitepapers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Writing on the Web

JUNE 28, 2010

If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. Subscription to a newsletter, free or otherwise. Enter a contest.

Template 100

Template Ning Webcast Digg 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). For those that are thinking "email is email - how can it change?",

RSS 100

RSS Email Marketing Trends Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Webcasts |. Newsletters |. NEWSLETTERS. More Newsletters. src = [link]. }. ); WHITE PAPERS. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. src = [link]. }. Podcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. Adobe doesn’t even have access to the 30,000-name newsletter mailing list. Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

markempa

SEPTEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. This gives us a bit of marketing ESP (extra-sensory perception) to combine our shared knowledge from various mediums such as email newsletters. Plus, you can track many other elements as well.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Content Standard

DECEMBER 9, 2014

Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent. Register for the Content Standard Newsletter for more content marketing news and insights. ” Eighty-six percent of marketers surveyed are creating more visual content now and within the next 12 months, she said.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Many experts will give you permission to post their articles and resources on your website or newsletter.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Online Marketing Institute

DECEMBER 23, 2010

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. White Papers. NetworkWorld.com > Home > Blogs > Susan Hanley's blog. Microsoft Subnet blog: insights and opinion. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). Our approach to lead generation beings with a message strategy.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). Our approach to lead generation beings with a message strategy.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) Exclusive videos & newsletters. Check out all the benefits !

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Exclusive videos & newsletters. Conversion actions are not all created equal (e.g.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

JUNE 26, 2009

Or simply link to 300x250 OR 728x90 OR 468x60 OR 336x280 OR 160x600 Agri Ads Business Media Matters Business Media Matters is a monthly e-newsletter for the business media advertising and marketing community. Print Ads Click on any of the ads below to view a high-resolution print version in Adobe PDF.

Research 40

Research Marketing Management Media Planning 40

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Blog posts — Email links to recent posts you wrote or were written by others that will be relevant to your readers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. That ought to get you started! That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Zoominfo

JULY 11, 2018

Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). 59% of B2B marketers consider blogs to be the most valuable content ( source ). B2B Content Marketing Distribution. Content Mapping for Marketing Success.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Webcasts |. Newsletters |. NEWSLETTERS. More Newsletters. Blog: Difference Engine. Marc Prensky coined this term in 2001, in a paper titled, â??Digital About this Blog. This blog reports on interesting new applications of technology and the people behind them. Podcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Envy

FEBRUARY 16, 2022

I The Blogs. Container Journal’s Container Security Blog. From the people who bring you Security Boulevard, this blog focuses specifically on container security, including Docker and Kubernetes security. The site also offers a newsletter, a weekly podcast (with bonus episodes thrown in) and countless free tools.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Digital B2B Marketing

JUNE 3, 2014

Free white paper! White papers and webcasts are transactional. Common examples include: A newsletter is a classic relationship. A blog subscription is another classic relationship. Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free!

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100

Zoominfo

JULY 21, 2019

Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). Blogging 59% of B2B marketers consider blogs to be the most valuable content ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Content4Demand

AUGUST 7, 2020

In the early days, lots of B2B companies were curating expert insights into a big-rock E-book or white paper. We recently aired a webcast that dives into how Bottomline turned its influencer campaign into its top driver of web traffic and a key source of MQLs. One influencer even turned his insights into a podcast series.

Top of Funnel 104

Top of Funnel Work Management Webinar Metrics Marketing Management 104

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Blog posts. Webinars / webcasts. Newsletters. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. Read their blogs and leave thoughtful, value-added comments.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

His thinking is also regularly featured on the popular blog, Business.com B2B Online Marketing. Glendale, California Glendale, United States Intern - Editorial PBS Arlington, United States White Papers more Research Send us feedback | Technical questions or bug reports? Newsletter problems? 2010 All rights reserved.

SEO 40

SEO SEM Paid Search Agency B2B 40

Anything Goes Marketing

OCTOBER 29, 2006

Someone signs up to receive your blog feed or email updates from you - what do you do? Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Therefore you not only have the option to sign up for their RSS blog feed but you can get an email update as well.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Webbiquity

NOVEMBER 12, 2013

B2B PR Sense Blog ). Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. eMarketer ). MarketingSherpa ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100