Trending Sources

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources


Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. The same is true for your company newsletter. 25 Newsletter Content Ideas.

17 Ways to Promote Your White Paper for Lead Generation


You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Now There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Link to your white paper on your home page. Company Blog. Newsletter.

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18 Ways to Promote Your White Paper for Lead Generation


Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: .  . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. 

Paper 101

How To Increase Newsletter Subscriptions With Personalized Recommendations


With personalization algorithms there are two phases: first the system ‘learns’ your site by mapping content such as white papers, case studies and blog posts, using a combination of NLP (natural language processing) textual matching and taxonomy. Be it leads for advertisers, newsletter subscriptions, or anything else that helps meet your marketing goals. Timing is Everything.

Social business and knowledge as an accident of paper


If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome. If you are publishing on paper, you will create centralized locations where you amass books. Photo credit: ayalan. Yahoo!

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The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. You’re not alone. Trust the process and get busy.

5 Campaign Ideas for When You Have No Content

The Point

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. 3. Do you broadcast a monthly newsletter to your database? Do you offer email subscriptions to your blog ? For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Drive subscriptions.

How to Generate More Opt-ins With Your Email Marketing Campaign

It's All About Revenue

by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. For instance, you could offer a complimentary white paper or case study download, available exclusively to those who subscribe to your communications. ” Offer a Free Newsletter. Clean Up.

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Maximize The Content Marketing Impact of Your Newsletter

Content Marketing Today

When you publish a monthly print or electronic newsletter that targets an important audience segment,  you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.  But you can do much more to make that newsletter and its content work harder for your organization. Think outside the newsletter.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. Recent” blog posts listed on the sidebar. Meaningful blog categories. My paper route taught me how much we humans are creatures of habit. Are blog posts and e-newsletters delivered on a consistent, predictable schedule, or haphazardly? Note: This is a guest post by Brad Shorr. See his bio at the end. There are no shortcuts, either. Theming.

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Quiz: Is it a Case Study or a White Paper?

Stories that Sell

Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies "white papers," and vice versa - even marketing folks. Customer case studies and white papers are both narrative forms of marketing that focus more on how challenges are solved rather than on heavy promotion. Answer : White paper.

Where to Get an Education in B2B Content Marketing


Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types.  Joe makes a compelling case for promoting content delivered by subscription, like newsletters and social media follows.  But this is the one to acquire for your marketing library, for two reasons.

How to Create a Curated Blog Post [+5 Free Blog Post Templates]


We''re going to walk you through how to compile a valuable curated blog post in this post. But first, download the free curated blog post template -- plus four other helpful blog post templates -- right here so you can follow along and easily create curated posts for your own blog. Plan Your Curated Collection Blog Post. Create Your Curated Blog Post.

20 Ways to Generate ROI from a Corporate Blog


The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Promote white papers / eBooks / reports for lead generation. Got more?

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The 7 Fundamentals of Starting a Company Blog

grow - Practical Marketing Solutions

Starting a corporate blog is a commitment and should be carefully thought-through before executing. grow} community member Tabatha Bourguignon  told me she is starting a blog for her company, Sandy Bay Networks, and asked me about the steps to take to get started. Let’s Another consideration is that company culture will set the tone of your blog. Including the blog.

B2B Blogging Trends 2011: Towards an Integrated Approach


In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. Should a company blog? Should employees blog? However, when not blogging you are missing out on important opportunities. In this post, I will not tackle the ‘advantages’ of blogging. Key reasons for an integrated blog marketing approach.

6 Steps to Successful Blogging

Junta 42

The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less. But for businesses, especially smaller businesses, blogging can be a powerful way to share expertise and solve the pain points of customers. Just the Blog Stats Maam. 90% of consumers read blogs. Over 70% of consumers read more than five blogs.

3 Steps That Took Our Blog From 14,000 Readers to Over 400,000


In true Contently fashion , I ran the blog for the first month as a freelancer, working remotely from Tel Aviv. It only had about 14,000 readers and fewer than 8,000 newsletter subscribers. These days, anywhere between 340,000 and 500,000 marketers and media execs read TCS each month, and our newsletter is approaching 100,000 devoted subscribers. You can sleep in until 11 a.m.,

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4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

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Top 10 Reasons You Need a Corporate Blog for Lead Generation


Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic.  If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions.  So I decided to do a blog post on blogsBlogs are an ideal medium for fresh content. Posting Why not? 

Top 10 Reasons You Need a Corporate Blog for Lead Generation


Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic.  If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions.  So I decided to do a blog post on blogsBlogs are an ideal medium for fresh content. Posting Why not? 

Is Blogging Really a Necessary Marketing Tool?


great way to do this is by creating an informative and engaging blog. Many businesses are still debating whether they should pour effort and resources into creating and maintain a blog. Even if you do not particularly want to blog, you have to understand that your prosects and customers want to read/hear/watch what you have to say. The answer is, of course, a resounding YES.

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6 Tips For Building a High Quality Blog Following

Fearless Competitor

In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Birchbox’s blog drives customer acquisition and retention, which means its readers are loyal enough to become subscribers, followers and customers. Notice the (Editor’s note) on each item.

Build 71

How To Build An Army Of Volunteer Contributors For Your Blog

B2B Marketing Insider

actually wrote the first 24 articles myself summarizing white papers  produced by our campaign team. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in. asked them simply for permission to allow me to syndicate their existing blogs through an RSS feed. But you only have a tiny budget. Let me explain.

How to Turn Your Blog into a Lead Generating Machine


But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. 10 Ways to Optimize Your Blog for Lead Generation. Worst case scenario?

4 Essential Emails You Should Send to Engage New Contacts

Vertical Response

Newsletter To continue the welcome party, send new contacts a newsletter. Newsletters are a good way to start a conversation between you and your new contact. Here is an example of a newsletter: This newsletter talks about upcoming events and a giveaway. Recipients can click on the topics to get more detailed information from the company’s blog.

Want More Leads But Don’t Have A Blog? Here’s How To Get Started

B2B Marketing Insider

Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? By far, the most effective way to increase site traffic and leads is with a company blog. blog makes your site dynamic by injecting new content every time an article is published. So what do you blog about? Here’s how to get started.

The Two Core Elements of B2B Social Media Marketing Success


Content can be produced in a wide variety of formats: • White papers. Blog posts. Newsletters. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. On American Idol.

The Content Marketing Sweet Spot

Content Marketing for BI

Social media marketing (with the exception of blogs) is now in the number one spot. newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. Blogs – Keep topics fresh, at least weekly, and relatively short (less than 500 words). White Papers – Don’t fall for the short attention span, 2-pager.

Spot 21

5 Ways To Know If Your B2B Blog Is Picking Up Steam

The Forward Observer

Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Your blog posts are helpful and educational , and focused on your buyer persona’s interests and challenges. Focus on these five areas to know.

5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

For general contact forms:  Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.):  Add links to related product marketing collateral, case studies, etc. B2B Online Marketing Blog Content Marketing Search Engine OptimizationEMAIL COMMUNICATION.

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Content Marketing: How do you know if it???s working?

Writing on the Web

Why can’t we have a report for our blogs? Or for e-newsletters? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. newsletter 75%. Landing pages… White Paper… Free Report… etc. Articles…56%. Other?

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The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. Week 3-- Blogs.

How to Breathe New Life Into Old Content


How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. It’s “historical optimization.” It usually refers to optimizing old blog posts, but the principle could be expanded to other content formats. 3,000? Like a lot more.

How to Write an Effective Email Newsletter


Note: This post was originally published on the WebMarketCentral blog. A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. For instructions on how to accomplish that task, check out the new How to Write Effective Email Newsletters page on How did that happen? Share this on Digg this!

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Newsletter problems?

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5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Or, you can keep your existing site but add a blog. You’re reading a blog right now. And so on.

How To Project SEO Content Marketing Goals & Performance

KoMarketing Associates

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. There are several characteristics to consider: Do they blog and how often are they posting? Initiatives requiring registration such as webinars and email newsletters.

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Savvy Speaks: Breaking Through the "Blogging Block"

Savvy B2B Marketing

With blogging, it's so important to keep a constant stream of fresh, relevant content for your readers. But what do you do when the blogging muse is witholding her favors? Use the Force. I use the force for a lot of things (thanks, Luke Skywalker) like driving directions, ordering at restaurants, and yes, writing B2B copy and blog posts. Don't go there. Michele. Wendy.