| |  Blog + Newsletter + Paper | 460 articles |
| Page 1 of 5 | Previous | Next | DIANNA HUFF - B2B MARCOM JUNE 3, 2011  Why Google Reader Should Be Your New BFF get lots of emails from people telling me how much they like this newsletter and my blog. On top of that, I've had to create a Wikipedia page for a client, which is a whole other kettle of fish when it comes to writing (hint: hark back to college research papers -- ugh). It's a great list -- if you're still reading paper-based media, haha. NewslettersWelcome! | DIANNA HUFF - B2B MARCOM AUGUST 13, 2010 B2B Content Marketing: Think Like a Reporter first wrote about developing a beat in 2008 -- and have updated the original blog post for this month's newsletter. This is why white papers, e-books, guides, reports, and blog articles are so popular. You'll also begin to generate ideas for blog posts, white papers, reports, articles and other information (not to mention you'll learn how your competitors position themselves). also carefully study the B2B ads -- which often become fodder for blog posts. This is how I'm able to come up with content ideas for their blog, which I ghostwrite). | | | | | |
| WEBMARKETCENTRAL AUGUST 14, 2007  Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR) It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. | DIANNA HUFF - B2B MARCOM MAY 13, 2011 The Three Biggest Mistakes Companies Make with Regard to B2B Websites In a new white paper, The Mobile Revolution and B2B , Christina "CK" Kerley talks about this revolution sweeping shift and what it means for B2B. Packed with mobile statistics, supported by 10 B2B mobile examples, and featuring seven lesson-rich video clips, this white paper is a must-have road map for B2B business owners and marketers who want to understand how mobile will affect their businesses. Having an abundance of e-books, white papers, Webinars, podcasts, video, etc. Heinrich Marketing -- DH consulted with client to turn Heinrich Report e-newsletter into a blog. | THE POINT JUNE 27, 2012  5 Campaign Ideas for When You Have No Content And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you broadcast a monthly newsletter to your database? Do you offer email subscriptions to your blog ? For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Host a game or sweepstakes. | ANYTHING GOES MARKETING DECEMBER 21, 2008 10 Tips for Using Twitter And Email Marketing for B2B I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. Consider adding a link in the email footer to items such as your event invitations or email newsletters. This tip is especially important for any resource or newsletter autoresponder subscription emails. I've found that the autoresponder email from BreakingPoint does this quite well (and has an excellent newsletter!). You can find many other blog posts out there on that subject. For example #myevent. Most likely. | | | | | | | |
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THE POINT | MONDAY, NOVEMBER 28, 2011  How to Revive a Dying E-Newsletter: 4 Tips
The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message. MORE >> -
SAVVY B2B MARKETING | TUESDAY, JUNE 22, 2010  12 Ways to Promote Your eBook or White Paper
To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). Company website Consider all of the places on your website where it could make sense to include a link to your eBook, such as: Putting an icon or banner on the home page referencing the white paper. Company blog If you have a company blog, the content from your eBook is great material: Create a post that provides an overview of the eBook and links to it. Ways to Make Sure Your Prospects Find Your White Paper. MORE >> -
WRITTENT | MONDAY, APRIL 8, 2013  25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
'Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. With this handy list, you’ll never have to worry about what types of content to include in your next newsletter again. Before we list the newsletter ideas, however, there’s one important thing to keep in mind: You need to think like an editor. The same is true for your company newsletter. MORE >> -
 The 7 Fundamentals of Starting a Company Blog
Starting a corporate blog is a commitment and should be carefully thought-through before executing. grow} community member Tabatha Bourguignon told me she is starting a blog for her company, Sandy Bay Networks, and asked me about the steps to take to get started. Let’s However, you can’t make HUMANS do anything you want, and that is the most-overlooked — and also the most important — aspect of starting a company blog from scratch. Let’s look at the practical political realties of building a company blog. . Are you built to blog? MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 12, 2011 Site Navigation: The Foundation for Results-Driven SEO
lot of people focus on developing articles (or blog posts) for a site because this type of content naturally drives long-tail searches. On the other hand, blog posts and articles are rarely linked to from every page of your site. They often have just one link and that can be short-lived when newer blog posts get published. So unless lots of other sites link any specific blog post, it is likely to only be found for the less searched upon, long-tail phrases. It’s one of the few newsletters that makes it to my Gmail Priority Inbox. MarCom Strategist Newsletters MORE >>
- The Content Marketing Sweet Spot CONTENT MARKETING FOR BI | TUESDAY, AUGUST 31, 2010
- 6 Tips For Building a High Quality Blog Following FEARLESS COMPETITOR | SATURDAY, JANUARY 14, 2012
- 18 Ways to Promote Your White Paper for Lead Generation NUSPARK | SUNDAY, DECEMBER 9, 2012
- Why E-Newsletters are a Good Way to Stay Connected to the Professional Tradesmen TRADESMEN INSIGHTS | THURSDAY, JANUARY 27, 2011
- Surprise Your Customers with Direct Mail Love DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 7, 2011
- ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0 CONNECT THE DOCS | TUESDAY, DECEMBER 8, 2009
- How to write lead generating white papers? CONNECT THE DOCS | THURSDAY, SEPTEMBER 9, 2010
- The Bamboo Project Blog BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, OCTOBER 4, 2008
- Killer Questions to Ask Before Starting a White Paper Project CONNECT THE DOCS | TUESDAY, NOVEMBER 23, 2010
- The Biggest Challenge in Creating and Marketing White Papers CONNECT THE DOCS | THURSDAY, JULY 15, 2010
- 6 Steps to Successful Blogging JUNTA 42 | THURSDAY, SEPTEMBER 22, 2011
- Blogs Provide Versatility for B2B Content Marketing MARKETING INTERACTIONS | THURSDAY, JANUARY 5, 2012
- ClickInsights: What is the ideal length of a white paper? CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010
- How to enhance information absorption for your white paper? CONNECT THE DOCS | THURSDAY, MARCH 11, 2010
- Social business and knowledge as an accident of paper BIZNOLOGY | FRIDAY, JANUARY 18, 2013
- What My Paper Route Taught Me about Content Marketing THE EFFECTIVE MARKETER | THURSDAY, MAY 3, 2012
- 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media. B2BBLOGGERS | MONDAY, SEPTEMBER 13, 2010
- Maximize The Content Marketing Impact of Your Newsletter CONTENT MARKETING TODAY | FRIDAY, DECEMBER 23, 2011
- The White Paper Question: To Gate or Not To Gate? CONNECT THE DOCS | THURSDAY, MAY 6, 2010
- ClickInsights: What is your favorite white paper? Why do you like it? CONNECT THE DOCS | THURSDAY, NOVEMBER 5, 2009
- How to Bake a White Paper from Scratch: Part Four – The Consumption CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 20, 2011
- 20 Ways to Generate ROI from a Corporate Blog WEBBIQUITY | TUESDAY, MAY 10, 2011
- When a Blog is More than Just a Blog MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011
- B2B Blogging Trends 2011: Towards an Integrated Approach CONVERSIONATION | TUESDAY, MAY 24, 2011
- White Paper: Overview of the HVAC Market TRADESMEN INSIGHTS | TUESDAY, JUNE 22, 2010
- The Two Core Elements of B2B Social Media Marketing Success WEBBIQUITY | TUESDAY, FEBRUARY 21, 2012
- White Paper: Overview of the Electrical Market TRADESMEN INSIGHTS | THURSDAY, JUNE 3, 2010
- Quiz: Is it a Case Study or a White Paper? STORIES THAT SELL | WEDNESDAY, JUNE 20, 2012
- Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools WEBBIQUITY | WEDNESDAY, JUNE 23, 2010
- White Paper: Overview of Plumbing Market TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 7, 2010
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- ClickInsights: How to choose a white paper syndication partner? CONNECT THE DOCS | THURSDAY, OCTOBER 1, 2009
- Interview with David Meerman Scott THE CRAP REPORT | FRIDAY, MARCH 26, 2010
- Blog Makeover Nets Sales Leads for Software Company THE POINT | WEDNESDAY, APRIL 21, 2010
- ClickInsights: What is the biggest mistake to avoid when writing a white paper? CONNECT THE DOCS | THURSDAY, SEPTEMBER 3, 2009
- Build It, They Will Come? THE ROI GUY | FRIDAY, AUGUST 17, 2012
- Know Thy Audience: Business and Technical White Papers CONNECT THE DOCS | THURSDAY, AUGUST 5, 2010
- Checklist: How to Start a Business Blog HUBSPOT | FRIDAY, JULY 23, 2010
- My 3 Wishes from the Marketing Genie CONTENT MARKETING FOR BI | WEDNESDAY, MAY 5, 2010
- 5 Helpful Hints to Attract New Business Using Your Blog TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 22, 2010
- Have You Started a Company Blog? Maybe You Should. TRADESMEN INSIGHTS | TUESDAY, OCTOBER 5, 2010
- Pros and Cons of Starting a Blog TRADESMEN INSIGHTS | THURSDAY, JULY 22, 2010
- Blog Best Practices: 8 Writing Tips to Generate Leads From. TRADESMEN INSIGHTS | TUESDAY, MARCH 9, 2010
- Are you Using Blogs to Reach the Professional Tradesmen? TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 6, 2010
- Book Review: The B2B Social Media Book WEBBIQUITY | TUESDAY, SEPTEMBER 4, 2012
- Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 10, 2012
- Top 10 Reasons You Need a Corporate Blog for Lead Generation NUSPARK | THURSDAY, AUGUST 23, 2012
- Top 10 Reasons You Need a Corporate Blog for Lead Generation NUSPARK | THURSDAY, AUGUST 23, 2012
- Top 10 Tips for Lead Nurturing Success MODERN B2B MARKETING | THURSDAY, OCTOBER 28, 2010
- Optimizing Your WordPress Business Blog INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 10, 2010
- Why Manufacturers Should Use Blogs as a Brand Building Tool to. TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 9, 2010
- 5 Reasons Trade Associations Should Be Blogging TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 25, 2010
- A Checklist for 2012 Content Marketing Plans WRITING ON THE WEB | THURSDAY, JANUARY 19, 2012
- B2B Lead Generation Using a Business Blog INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010
- Brochureware Is Not a Dirty Word MARKETING CRAFTMANSHIP | FRIDAY, AUGUST 19, 2011
- B2B Blog Q&A: How do I start a B2B Blog? B2B IDEAS @ WORK | FRIDAY, APRIL 15, 2011
- Marketing By Objectives « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 29, 2010
- The Long Tail of Blogger Outreach BIZNOLOGY | TUESDAY, OCTOBER 4, 2011
- Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi FEARLESS COMPETITOR | THURSDAY, MARCH 8, 2012
- LinkedIn: Great Tool to Drive Traffic to Your Blog TRADESMEN INSIGHTS | THURSDAY, MARCH 18, 2010
- 4 Content Strategies for B2B Corporate Blogging DELICIOUS B2BMARKETING | MONDAY, APRIL 4, 2011
- 7 Reasons Your Blog Isn't Growing HUBSPOT | MONDAY, JUNE 6, 2011
- B2B Content Marketing for Lead Nurturing and Retention KOMARKETING ASSOCIATES | MONDAY, SEPTEMBER 10, 2012
- 57 Things You Can Do Right Now to Improve Your Website DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 21, 2011
- 5 Steps for Crafting an Effective B2B SEO Blogging Strategy DELICIOUS B2BMARKETING | MONDAY, APRIL 4, 2011
- 6 Tips to Make Your Blog More Successful in Reaching the. TRADESMEN INSIGHTS | TUESDAY, MAY 25, 2010
- Why Focusing on Blog Word Count Is Stupid HUBSPOT | FRIDAY, NOVEMBER 11, 2011
- 4 Ways B2B Marketers Can Grow Their Retargeting List Size KOMARKETING ASSOCIATES | THURSDAY, MAY 24, 2012
- 37 Reasons to Blog JUNTA 42 | MONDAY, MAY 10, 2010
- How to Write an Effective Business Blog WEBBIQUITY | FRIDAY, JANUARY 8, 2010
- Savvy Speaks: Breaking Through the "Blogging Block" SAVVY B2B MARKETING | WEDNESDAY, AUGUST 31, 2011
- Why Use a WP Sales Page Template? WRITING ON THE WEB | MONDAY, JUNE 28, 2010
- B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 9, 2009
- 12 Tips For B2B Marketers to Excel in Twitter MODERN B2B MARKETING | TUESDAY, NOVEMBER 16, 2010
- 8 Ways to Use a Wordpress Sales Page WRITING ON THE WEB | TUESDAY, JUNE 22, 2010
- Smart B2B marketing calls to action for 2010. B2BMARKETINGSMARTS | MONDAY, DECEMBER 28, 2009
- Blog Posts Most Valuable B2B Marketing Content [Data] HUBSPOT | FRIDAY, JULY 15, 2011
- Your corporate website needs to become a trap BIZNOLOGY | TUESDAY, FEBRUARY 5, 2013
- Content Marketing from the Inside Out WRITING ON THE WEB | MONDAY, JANUARY 17, 2011
- Let Your People Speak! PAUL GILLIN | THURSDAY, FEBRUARY 24, 2011
- Deconstructing the Four Stages of the Industrial Buy Cycle INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 26, 2010
- How to transform your offline marketing to online inbound marketing INBLURBS | THURSDAY, MARCH 10, 2011
- The End of Solution Sales YOUR SALES MANAGEMENT GURU | FRIDAY, AUGUST 3, 2012
- Asperger's and IT: Dark secret or open secret? BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, OCTOBER 7, 2008
- How to Use a B2B Blog to Win Customers and Influence Prospects INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 21, 2010
- Why Host a Blog on Your Corporate Website? DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- ClickInsights: Mistakes to avoid in copy used for lead generation CONNECT THE DOCS | THURSDAY, JANUARY 7, 2010
- Developing a Distinctive Style in Healthcare Marketing FATHOM | WEDNESDAY, NOVEMBER 21, 2012
- Need Content? 20 Formats to Consider SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009
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