Trending Sources

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. The same is true for your company newsletter. 25 Newsletter Content Ideas.

How To Increase Newsletter Subscriptions With Personalized Recommendations

Hubspot

With personalization algorithms there are two phases: first the system ‘learns’ your site by mapping content such as white papers, case studies and blog posts, using a combination of NLP (natural language processing) textual matching and taxonomy. Be it leads for advertisers, newsletter subscriptions, or anything else that helps meet your marketing goals. Timing is Everything.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Now There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Link to your white paper on your home page. Company Blog. Newsletter.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: .  . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. 

How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message.

Social business and knowledge as an accident of paper

Biznology

If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome. If you are publishing on paper, you will create centralized locations where you amass books. Photo credit: ayalan. Yahoo!

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3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

KoMarketing Associates

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. In KoMarketing’s 2014 B2B Web Usability Report  , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers.

FAQ 39

How to Generate More Opt-ins With Your Email Marketing Campaign

It's All About Revenue

by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. For instance, you could offer a complimentary white paper or case study download, available exclusively to those who subscribe to your communications. ” Offer a Free Newsletter. Clean Up.

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The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. You’re not alone. Trust the process and get busy.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. Recent” blog posts listed on the sidebar. Meaningful blog categories. My paper route taught me how much we humans are creatures of habit. Are blog posts and e-newsletters delivered on a consistent, predictable schedule, or haphazardly? Note: This is a guest post by Brad Shorr. See his bio at the end. There are no shortcuts, either. Theming.

Paper 59

5 Campaign Ideas for When You Have No Content

The Point

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. 3. Do you broadcast a monthly newsletter to your database? Do you offer email subscriptions to your blog ? For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Drive subscriptions.

Maximize The Content Marketing Impact of Your Newsletter

Content Marketing Today

When you publish a monthly print or electronic newsletter that targets an important audience segment,  you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.  But you can do much more to make that newsletter and its content work harder for your organization. Think outside the newsletter.

Where to Get an Education in B2B Content Marketing

Biznology

Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types.  Joe makes a compelling case for promoting content delivered by subscription, like newsletters and social media follows.  But this is the one to acquire for your marketing library, for two reasons.

How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot

We''re going to walk you through how to compile a valuable curated blog post in this post. But first, download the free curated blog post template -- plus four other helpful blog post templates -- right here so you can follow along and easily create curated posts for your own blog. Plan Your Curated Collection Blog Post. Create Your Curated Blog Post.

Quiz: Is it a Case Study or a White Paper?

Stories that Sell

Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies "white papers," and vice versa - even marketing folks. Customer case studies and white papers are both narrative forms of marketing that focus more on how challenges are solved rather than on heavy promotion. Answer : White paper.

The 7 Fundamentals of Starting a Company Blog

grow - Practical Marketing Solutions

Starting a corporate blog is a commitment and should be carefully thought-through before executing. grow} community member Tabatha Bourguignon  told me she is starting a blog for her company, Sandy Bay Networks, and asked me about the steps to take to get started. Let’s Another consideration is that company culture will set the tone of your blog. Including the blog.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Promote white papers / eBooks / reports for lead generation. Got more?

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B2B Blogging Trends 2011: Towards an Integrated Approach

Conversionation

In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. Should a company blog? Should employees blog? However, when not blogging you are missing out on important opportunities. In this post, I will not tackle the ‘advantages’ of blogging. Key reasons for an integrated blog marketing approach.

How To Build An Army Of Volunteer Contributors For Your Blog

B2B Marketing Insider

actually wrote the first 24 articles myself summarizing white papers  produced by our campaign team. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in. asked them simply for permission to allow me to syndicate their existing blogs through an RSS feed. But you only have a tiny budget. Let me explain.

Build 93

6 Tips For Building a High Quality Blog Following

Fearless Competitor

In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Birchbox’s blog drives customer acquisition and retention, which means its readers are loyal enough to become subscribers, followers and customers. Notice the (Editor’s note) on each item.

Build 65

6 Steps to Successful Blogging

Junta 42

The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less. But for businesses, especially smaller businesses, blogging can be a powerful way to share expertise and solve the pain points of customers. Just the Blog Stats Maam. 90% of consumers read blogs. Over 70% of consumers read more than five blogs.

Media 29

Is Blogging Really a Necessary Marketing Tool?

Synecore

great way to do this is by creating an informative and engaging blog. Many businesses are still debating whether they should pour effort and resources into creating and maintain a blog. Even if you do not particularly want to blog, you have to understand that your prosects and customers want to read/hear/watch what you have to say. The answer is, of course, a resounding YES.

Tools 41

Want More Leads But Don’t Have A Blog? Here’s How To Get Started

B2B Marketing Insider

Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? By far, the most effective way to increase site traffic and leads is with a company blog. blog makes your site dynamic by injecting new content every time an article is published. So what do you blog about? Here’s how to get started.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic.  If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions.  So I decided to do a blog post on blogsBlogs are an ideal medium for fresh content. Posting Why not? 

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic.  If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions.  So I decided to do a blog post on blogsBlogs are an ideal medium for fresh content. Posting Why not? 

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

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The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. Week 3-- Blogs.

5 Ways To Know If Your B2B Blog Is Picking Up Steam

The Forward Observer

Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Your blog posts are helpful and educational , and focused on your buyer persona’s interests and challenges. Focus on these five areas to know.

4 Essential Emails You Should Send to Engage New Contacts

Vertical Response

Newsletter To continue the welcome party, send new contacts a newsletter. Newsletters are a good way to start a conversation between you and your new contact. Here is an example of a newsletter: This newsletter talks about upcoming events and a giveaway. Recipients can click on the topics to get more detailed information from the company’s blog.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

Content can be produced in a wide variety of formats: • White papers. Blog posts. Newsletters. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. On American Idol.

5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

For general contact forms:  Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.):  Add links to related product marketing collateral, case studies, etc. B2B Online Marketing Blog Content Marketing Search Engine OptimizationEMAIL COMMUNICATION.

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The Content Marketing Sweet Spot

Content Marketing for BI

Social media marketing (with the exception of blogs) is now in the number one spot. newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. Blogs – Keep topics fresh, at least weekly, and relatively short (less than 500 words). White Papers – Don’t fall for the short attention span, 2-pager.

Spot 17

Content Marketing: How do you know if it???s working?

Writing on the Web

Why can’t we have a report for our blogs? Or for e-newsletters? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. newsletter 75%. Landing pages… White Paper… Free Report… etc. Articles…56%. Other?

Work 84

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Or, you can keep your existing site but add a blog. You’re reading a blog right now. And so on.

How to Write an Effective Email Newsletter

Webbiquity

Note: This post was originally published on the WebMarketCentral blog. A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. For instructions on how to accomplish that task, check out the new How to Write Effective Email Newsletters page on WebMarketCentral.com. How did that happen? Share this on del.icio.us. Digg this!

Brochureware Is Not a Dirty Word

Marketing Craftmanship

These functions might include: “News”; “In the News”; “Upcoming Events”; “Thought Leadership”; “Case Studies”; “White Papers”; “Webinars”, etc. Uncategorized #brand damage #brand management #brand risk #brochureware #graphic design #marketing #PR #press releases #thought leadership #webinars #white papers marketing craftsmanship marketing ROI public relations social media website managemen

Words 34

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Newsletter problems?

PPC 27

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website.

Mail 27

Infographic: What Content Types Do Technology Buyers Consume on Social?

Crimson Marketing

White papers. Blog posts. Newsletters. Source: Marketing Tech Blog. The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Here is the list, in priority order: Case studies. Detailed technology guides.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. Touch 3  — E-newsletter with voicemail alert to check.

Want More Leads But Don’t Have A Blog? Here’s How to Get Started

The Forward Observer

Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog? By far, the most effective way to increase site traffic and leads is with a company blog. blog makes your site dynamic by injecting new content every time an article is published. So what do you blog about? Here''s how to get started.

18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 18 Hot Topics For B2B Blogs September 13th, 2010 | By Rachel Foster One of the biggest challenges marketers face when they develop a corporate blog is finding the resources to devote to it.

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