WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

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Linkbait Social Media Ning PageRank 20

WebMarketCentral

APRIL 27, 2009

What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Acknowledge other bloggers you admire?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. More than 60% of U.S. Contact the blogger as the next step.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

OCTOBER 13, 2009

How can you attract more traffic to your blog? Find free and legal images to add to your blog posts? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. Can Blogs Help Drive Purchasing Decisions?

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? Why do you blog? For perspective, if your blog gets more than a handful visitors per day, it's doing better than 99% of the blogs in existence.

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Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

APRIL 29, 2008

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. syndrome in blogging, where every post is about ME, MY company, or MY product or service. If exposed, this practice destroys a blog's credibility.

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Blogger RSS Ethics Tagging 20

WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

SEPTEMBER 12, 2007

While there are several similarities between blog and podcast promotion, as an audio medium, podcasts offer several addition avenues for distribution. FeedBurner also provides an excellent tutorial on how to produce, store and index your podcasts using popular blogging tools.

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Promotion RSS Distribution Tagging 20

WebMarketCentral

NOVEMBER 26, 2007

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. Industry News, and Social Media and Marketing. tags: VirtualHosting blog, Top 100 Social Media and Social Networking Blogs for 2007, Web 2.0, JD Lasica, Social Media Club, Mashable, The Web 2.0

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

SEPTEMBER 11, 2006

According to this post on Workz.com , blogging "has risks that should not be ignored." While there are dangers in virtually any aspect of daily life, Housley's paranoia about blogging seems a bit overblown. How do we know that she's really a marketing manager for a software company, or for that matter, that she's really a woman?

Ideal Customer Profiles 20

Ideal Customer Profiles Blogger Marketing Management Impressions 20

WebMarketCentral

APRIL 28, 2009

If you enjoy the coverage on this blog of social media marketing , SEO , online tools and web marketing —as well as occasional off-topic ramble , vacation or home project photos —please cast your vote for WebMarketCentral in the Chapeau Blog Awards today! (Or Or tomorrow. But that's it. Voting closes on Thursday.)

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Tagging Social Media Twitter SEO 20

WebMarketCentral

NOVEMBER 11, 2009

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. For a heavily retweeted post ( Will Content Marketing Kill Trade Publications? ), Twitter provided six times the traffic of the LinkedIn groups.

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Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

MARCH 8, 2007

A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog. The Services Insider Blog is focused on marketing and selling professional services. Second, GoogleFight is a tool mentioned here previously in my post on e-words vs. ewords.

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Tools Cold Calling Lead Generation B2B Sales 20

WebMarketCentral

SEPTEMBER 8, 2008

Which blogging platform is best for your needs? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging.

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RSS Blogger Best Practices Business 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " Companies, particularly public companies, should, at a minimum, monitor what is being said about them on blogs.

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Forrester RSS Blogger Guidelines 20

WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

JUNE 25, 2008

It's been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). Anyway, taking a look back at the first three years of the WMC blog, here are the ten most popular posts as chosen by you, my elite (in the good sense!) tags: best blog posts on social media marketing, Web 2.0,

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

JULY 5, 2006

The list goes well beyond the common tools such as Pingoat and Technorati (well known and also covered in Best Practices in Blog Marketing ) to include traffic-generating and tracking tools, as well as mobile blogging. He also provides a number of tips for producing a successful blog. That's the tools.

Tools 20

Tools RSS Blogger Mobile Marketing 20

WebMarketCentral

SEPTEMBER 5, 2006

Chris shares his knowledge and thoughts on email-related topics such as database marketing, list building, and *spam*. Buzz Marketing for Technology : buzz marketing guru Paul Dunay shares his innovative ideas for technology marketing. Small Business Blogging : Andy Wibbels, author of Blogwild!:

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Buzz Viral Marketing CMO Small Business Marketing 20

WebMarketCentral

JUNE 22, 2006

Voting is open until midnight tomorrow, Friday June 23rd, for Marketing Sherpa's 2006 Reader's Choice Blog and Podcasting awards. Of the more than 1,000 blogs nominated, the WebMarketCentral blog was among the hundred or so across 11 different categories that made it onto the ballot. You know what my favorites are.

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RSS Internet Marketing Contact Marketing Marketing 20

WebMarketCentral

AUGUST 10, 2007

has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. a webcasting and rich media marketing solutions provider. I mean, I admit it.

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PR Outreach Blogger Web 2.0 20

WebMarketCentral

SEPTEMBER 29, 2005

Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. More ) Blogs are fast and easy to create.

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs may show up well in search engines, though I remain unconvinced at this point.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

DECEMBER 13, 2006

Happening across Blogs Are Like Pliers on the One by One Media blog , I noticed two things: 1) these guys are pretty smart, and 2) the social networking links across the bottom of each post are cool. I tried adding social bookmark icons from the ExplodingBoy blog , but couldn't get them to line up properly.

Social Networks 20

Social Networks Web 2.0 Ads Blogger 20

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool.

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

FEBRUARY 20, 2008

The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?" and "What are best ways to communicate my brand message?" What are they doing?

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Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. SEO is dead? Balderdash! ”) and questionable ( Stop using keywords in your URLs.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

OCTOBER 29, 2005

Suzanne Falter-Barns does a great job addressing the issue of blogs vs. e-newsletters here. Blogs are more immediate, faster, easier, less formal, and with comments, more interactive.

Newsletter 20

Newsletter RSS Lead Scoring Lead Ranking 20

WebMarketCentral

SEPTEMBER 9, 2005

Marketing is about relationships. And one of my favorite aspects of blogging is "meeting" new people across the marketing blog space. David Wolfe at Ageless Marketing Many bloggers provide tips, which are very helpful. Sarah Eaton at BeTuitive Both Sarah and her blog are delightful. He blasts bad marketing.

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Blogger Blast Campaigns PR Consulting 20

WebMarketCentral

DECEMBER 17, 2005

My post several weeks ago about the emergence of blogs and the decline of the e-newsletter drew a thoughtful comment from Monty Loree of Express Marketing. As Suzanne Falter-Barns points out in her blog here , collecting email addresses from your blog visitors is both easy and a great supplement to RSS feeds.

Newsletter 20

Newsletter RSS Internet Marketing Planning 20

WebMarketCentral

NOVEMBER 9, 2009

Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Authority and independence. Advertising.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

MAY 21, 2008

Articles and blog posts written to help marketers adapt and shift tactics in light of the economic slowdown have also proliferated, with Recession: The best thing for SEO from Brian R. GDP growth, MarketingSherpa, How to Market During an Almost but Not Quite Recession del.icio.us That clearly isn't happening today.

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Planning Tagging Tactics SEO 20

WebMarketCentral

FEBRUARY 24, 2009

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Avoid common grammar and usage mistakes that diminish the impact of your writing?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20