Industrial Marketing Today

MARCH 9, 2014

When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.

Inbound Marketing 60

Inbound Marketing Lead Generation Practices Generation 60

Industrial Marketing Today

AUGUST 24, 2022

Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. 51% of manufacturing.

Lead Generation 30

Lead Generation Generation Leads Lead 30

Industrial Marketing Today

JULY 22, 2014

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” Visit my website for more content on industrial marketing.].

Paid Search Agency 60

Paid Search Agency Companies Business Blogging Content Marketing 60

Industrial Marketing Today

APRIL 1, 2013

I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.

Marketing & Strategy 60

Marketing & Strategy Marketing Strategy Marketing Marketing Websites 60

Industrial Marketing Today

AUGUST 11, 2011

They now find themselves in uncharted waters where they have to think of and appreciate marketing as something more than mere sales support. It is time to get out of your comfort zones and rethink your industrial marketing strategies and tactics if you want your company to survive and thrive. Quality over quantity).

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

APRIL 7, 2014

Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Blogs Industrial blogging Industrial Marketing Marketing to engineers technical SMEs' They trust and have more confidence in reading or hearing something [.]. This is only a content summary.

Peer-to-peer 60

Peer-to-peer Business Blogging Trust Marketing Marketing Websites 60

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. However, a blog site with a fully integrated blog has many advantages over the retrofit option.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

DECEMBER 22, 2010

In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Marketing Automation vs. Inbound Marketing. Inbound Marketing. However, you shouldn’t count on marketing automation to solve all your lead generation problems. Source: Marketing Sherpa/ KnowledgeStorm).

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

JUNE 25, 2013

My clients often ask me to write posts for their industrial blogs. Visit my website for more content on industrial marketing.]. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article.

SME 60

SME SEO Search Marketing Optimization 60

Industrial Marketing Today

MARCH 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. The problem of creating content and blogging is not limited to industrial companies.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

OCTOBER 16, 2012

The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Paid Search Agency 60

Paid Search Agency Companies Marketing Websites Content 60

Industrial Marketing Today

JUNE 11, 2011

By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. What if you could combine the best of both these marketing tactics? Advantages of a blog site.

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Industrial Marketing Today

JANUARY 2, 2013

Here are the five most popular industrial marketing [.]. Visit my website for more content on industrial marketing.]. For my first post in 2013, I thought I would take a quick look back at the past year. This is only a content summary. Please click on the headline to read the full article.

Marketing 60

Marketing Marketing Websites Content Content Marketing 60

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Your blog posts will remain online in perpetuity.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

JUNE 1, 2020

The post, %Industrial Blog Post Writing Subscriptions% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 17

Marketing Websites Content Marketing 17

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

DECEMBER 19, 2012

Visit my website for more content on industrial marketing.]. Providing a cosmetic facelift is not going to improve the [.]. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Content Business Blogging Marketing 60

Industrial Marketing Today

NOVEMBER 9, 2012

Visit my website for more content on industrial marketing.]. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article.

Press 60

Press Features Marketing Websites Product 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand.

Content 108

Content High Quality Lead Content Marketing Marketing 108

Industrial Marketing Today

NOVEMBER 10, 2023

In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies.

SEO 100

SEO Effectiveness Paid Search Agency Companies 100

Industrial Marketing Today

OCTOBER 23, 2012

At this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

CMS Development 60

CMS Development Budget Programs Marketing Websites Content 60

Industrial Marketing Today

DECEMBER 10, 2013

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Thirty-one [.]. This is only a content summary.

ROI 60

ROI Inbound Marketing Marketing & Strategy Paid Search Agency 60

Industrial Marketing Today

MAY 12, 2014

Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. The post Jumpstart Industrial Content Marketing with Application Notes by Achinta Mitra appeared first on Industrial Marketing Today. IMO, there’s a difference [.]

Content Marketing 60

Content Marketing Case Study Case Studies Content 60

Industrial Marketing Today

SEPTEMBER 29, 2013

Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns' A welcome change in these discussions [.]. This is only a content summary.

Marketing Websites 60

Marketing Websites Planning Content Marketing Content 60

Industrial Marketing Today

APRIL 22, 2013

I am finding industrial content marketing in [.]. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial blogging Industrial Marketing SEO' This is only a content summary. Please click on the headline to read the full article.

Content Marketing 60

Content Marketing Content Inbound Marketing SEO 60

Industrial Marketing Today

MARCH 18, 2014

In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial blogs Industrial Marketing MoFU ToFU' Content Marketing Inbound Marketing Industrial blogs Industrial Marketing MoFU ToFU'

Top of Funnel 60

Top of Funnel Inbound Marketing Content Marketing Funnels 60

Industrial Marketing Today

JANUARY 23, 2014

In the past week, I have read several blog posts about two content marketing controversies that have set the blog world on fire. Visit my website for more content on industrial marketing.]. Mind you, these bold predictions are not [.]. This is only a content summary. Please click on the headline to read the full article.

Planning 60

Planning Marketing Plans Marketing Content Marketing 60

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. The question – what do we write about?

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

AUGUST 16, 2013

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. Visit my website for more content on industrial marketing.]. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary.

Email Marketing 60

Email Marketing Marketo Lead Nurturing Lead Generation 60