KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Nearly 3 million blog posts are created every day. This means you need to come up with blog post titles that stand out from the pack. Tools for Writing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. You can also create Tailored Audiences using Twitter usernames.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. Just as a blog or website has editorial guidelines, your social media should also have them because it is content that you’re pushing out for your target audience to see.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MARCH 13, 2018

Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Research opportunities to get your blog posts submitted or syndicated on third-party sites. The most common examples are social media platforms and blog comments. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 12, 2017

ABM is an ever-changing industry and as new technologies, tools and processes are born, marketers may have to revamp their approaches to stay abreast.”. With so many strides being made in the advancement of video and social media as engagement tools, email continues to show that it’s tried and true when it comes to engagement.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: As discussed in the above stat from Ascend2, marketing automation is a tactic that many marketers are still struggling with and wanting to use as a personalization tool. Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance!

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JUNE 23, 2016

Reasoning for this is that influencer identification (if not done using these awesome tools I’m about to introduce) can be extremely time consuming. To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process. BuzzStream Discovery Tool.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

APRIL 27, 2017

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Twitter Tailored Audiences. Twitter Tailored Audiences you directly interact with key accounts and decision makers by offering: Promotions only available through Twitter.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JANUARY 8, 2015

Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. One of my clients showed this tool to me (thanks Tori!) SERPStat is a free keyword suggestion tool that scrapes Google search results to provide you with keyword suggestions. LinkedIn Groups.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

SEPTEMBER 4, 2018

In addition to inbound links that can be requested through sponsorships or speaker bios, search for conference community sections, blog posts, and other online collateral where it might be possible to add links through event profiles or online networking opportunities. Strategic Partnerships. Distributors & Channel Partners.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

NOVEMBER 16, 2017

We have covered this topic on our blog ( here , here , and here ) in depth, so please visit our posts for in-depth strategic advice on this initiative. If you aren’t 100% sure, or simply want data to back your ideas, consider using a tool like Google Trends to identify peak times in terms of search traffic.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. Welcome Leads Through Webcasts.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

DECEMBER 8, 2021

For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. Tracking how much your tool or offering is used can help you locate buyers who need more support or guidance making the most of your offering.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JULY 31, 2013

Webmaster Tools Search Query Reports. Google Webmaster Tools search query report let’s B2B marketers know how well aligned their organization’s website message is in Google search results. Webmaster Tools Inbound Link Reports. Twitter Lists. LinkedIn Skills & Expertise. Final Thoughts.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

JANUARY 21, 2014

In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation. 5% ad revenue market share in 2013.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

DECEMBER 30, 2013

Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog. Four Reasons Why Facebook Power Editor Is an Essential Tool. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. LinkedIn Marketing.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. LinkedIn Group Participation. 20 Online Marketing Tools That Boost Campaign Results. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? ”

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Connect with Mike on Google+ and LinkedIn.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. companies that want to explore new export market development strategies, innovative tools to be competitive, and the next wave of rapidly growing markets.”. Events Search Engine Marketing Blog'

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

SEPTEMBER 7, 2016

It doesn’t make sense to use this tool (or any resource) if it is just a drain on time and resources; conflicting with other priorities and responsibilities. Please drop us a message on Twitter , LinkedIn or email anytime if you have additional questions, concerns, or ideas. Presentation via Slideshare: Need more information?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JUNE 18, 2015

Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. Fortunately, social networking tools like Twitter, LinkedIn, Facebook and blogs actually make this process easier.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. First, target them with a LinkedIn ads campaign. You can also reach me out on Twitter.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

FEBRUARY 10, 2021

Leverage some of the more robust SEO tools like SEMRush or Moz to track and optimize how your pages appear in featured snippets. Three most recent tweets are displayed with the option to “View on Twitter”. Please share your thoughts with us on LinkedIn , Twitter , or contact us directly to learn more! SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. This type of content usually comes into play later in the buying funnel, after users read a few blog posts and product landing pages. Duplicate content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

AUGUST 14, 2014

If so, pieces of content such as industry news and blog posts should focus on the retail industry and the impact a CDN could have on reaching global visitors of these websites. or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.).

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. Collaborative Blog Post Development. Third Party Mentions via List Building.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. Collaborative Blog Post Development. Third Party Mentions via List Building.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

SEPTEMBER 18, 2012

LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. The audience on Twitter wants information faster. It was pleasantly surprising to see B2B marketers continue to acknowledge the effectiveness of blogging in their social media initiatives.

BtoB 120

BtoB Social Media Paid Search Agency Media 120