Trending Sources

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. And then there’s LinkedIn. Of course not.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content?

The 24 Best Online Writing Tools and Apps

Webbiquity

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. 1) Wordle. Showcase reviews: Blogging Wizard. 5) Grammarly. ” — Blogging Wizard.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. social advertising on LinkedIn, programmatic networks like Choozle) that. Tools List.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. No one has time to put every one of those tools through its paces.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

5 Easy Tools for Social Selling Success

Webbiquity

But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. And then, one day, a host of tools were released that made it SO MUCH EASIER. Easy Tools for Social Selling Success. With these five tools in place, you’ll have all your bases covered. Guest post by Austin Duck.

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LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting

Sales Prospecting Perspectives

This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn. LinkedIn is widely used for many different reasons, but no matter what, you should always try to maximize your return. Tip #3: Make Fewer Cold Calls.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. social advertising on LinkedIn, programmatic networks like Choozle) that. Tools List.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again?

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.

3 Top Social Automation Tools

Biznology

HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. To be honest, I use ManageFlitter’s unfollow tools even more than their follow tools.

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No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

Creating and maintaining a blog is time-consuming , which is why many business owners give up on it. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Tools for Writing.

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B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. social advertising on LinkedIn, programmatic networks like Choozle) that. Tools List.

4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love

Marketri

LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. More and more professional services firms are starting to realize this, which may be why LinkedIn overtook Twitter and Facebook as the most popular social network for B2B marketers in 2012. Tool #1: Newsle. What is it?

Tools I use to amplify social campaigns

Biznology

SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. ” What I like about this tool is that the queue is never empty, you can recycle the evergreen content. Engagement! That is where SOCi comes in.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies. As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram.

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.  Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Share Buttons.

The 14 Best Content Planning and Research Tools

Webbiquity

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. Best Content Planning Tools. 1) Trello. Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. StoreYa Blog.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.

What are The Most Popular Social Media Tools?

Haley Marketing

Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. Want the same post to go to your company LinkedIn page and personal LinkedIn page. Make note of the most viewed blog articles.

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Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. There is an option to add your blog link with Typepad or WordPress.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Are you using SEO tools? ssets (free). ocial Media. Subscribers.

What LinkedIn’s New Blogging Tool Means for Your Business

Vertical Response

LinkedIn just announced it’s adding blog features to personal profile pages. It can be tough to get views on your business blog, but if you publish on LinkedIn, you share it with the professional contacts you’ve already built. Plus, this new tool gives your brand a voice, Garment says. Back in 2012, LinkedIn allowed high profile users, or influencers, like Bill Gates, to write blog posts. Wondering how a post looks on LinkedIn? This opens a writing tool. Do you have plans to use this new LinkedIn feature?

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies. Master LinkedIn Pulse: 7 Tips for Success.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary. LinkedIn Recommendations. Good Examples.

14 Content Marketing Tools to Help Your Business Grow

Webbiquity

wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. Here are several of the best paid and free tools you can use to create and promote your content in the most efficient and productive manner. With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook.

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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

Hubspot

If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both LinkedIn.com and a new iPhone app. About LinkedIn Contacts.

Why Your Blog Should be Your Top Social Media Tool

Content Marketing Today

YOUR BLOG IS YOUR SECRET SOCIAL MEDIA WEAPON. Thanks to free or inexpensive blogging tools, any individual can be on the same technological footing as the New York Times or the Wall Street Journal.  Nothing works better than a blog to achieve that objective.  Unlike other social media tools, such as Facebook and LinkedIn, your blog is open to the entire world. 

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.

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How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process  — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.

LinkedIn Purchase Will Spark Brands into Buying Media Companies

Junta 42

Microsoft acquires LinkedIn. A few weeks back, Microsoft agreed to acquire LinkedIn for $26.2 LinkedIn CEO Jeff Weiner talked about the synergies between the two companies, from scaling MS Office to online training to redefining social selling. Still others believe the move was a data play, while even more have no idea why Microsoft would buy LinkedIn. billion in cash.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!

5 Simple Strategies for Growing Your LinkedIn Influence

grow - Practical Marketing Solutions

Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals? Building LinkedIn influence is the key to becoming both the trusted authority and the likable expert in your industry. The good news is, not that many people on LinkedIn are interested in building influence, which means you can really stand out and take the lead!

What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” thought,  in light of the positive recognition, a “how-to” blog post about developing a LinkedIn group would be apropos.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course!  G. David Dodd is permitting me to dissect his blog B2B Marketing Directions and provide recommendations that I think will probably help a lot of people and dramatically improve David’s content marketing opportunities. Here we go. Layout.