Writing on the Web

NOVEMBER 18, 2010

Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Blog this on Blogger.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Trying to get people to sign up for a blog updates email list. YETI is Going Beyond the Blog Post.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Contently

OCTOBER 5, 2020

In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Making some changes. percent of the total.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

AUGUST 27, 2020

Now, more than ever, you should take the time to refresh your social media and blog feeds. Her Twitter feed is also a great place to glean her favorite insights and tips from the MarketingProfs blog , with her own online events and musings mixed in as well. . The best channel to get genuine insights from Ann is through her blog.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Heinz Marketing

OCTOBER 15, 2020

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and in the past, several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. S ee today’s blog: Wake Up.

Impressions 118

Impressions Work Management Marketing Management Case Study 118

Anyword

FEBRUARY 1, 2023

A little tip: create subheadings as your main outline sections to get a better idea of how your blog or article will flow once you’ve started writing. Read blog posts, books, magazines, or articles related to the topic you’re trying to write about. Depending on where you’re publishing your content (blog, website, etc.),

Process 98

Process Copywriting Content Blogger 98

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Marketing Insider Group

JULY 14, 2020

2003: LinkedIn launches, providing professionals a virtual way to connect and learn. In just 17 years, LinkedIn has become a valuable channel for marketers. To thrive and grow during this storm and more to come, stop promoting ads to audiences that don’t want it. They stick with product promotion and advertising.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Hubspot

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? Having industry leaders promote a brand through their social platforms or other networks increases the reach of the business, because they've built trust with their own audiences. Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Content seeding.

Examples 97

Examples Advertising Agencies Content Class 97

Convince & Convert

JANUARY 8, 2012

I remember making a handmade magazine when I was eight years old. Magazine cutouts pasted onto pages filled with penciled in copy. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. and Jay Baer).

Work Management 127

Work Management Marketing Management Tools Guidelines 127

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JANUARY 8, 2012

I remember making a handmade magazine when I was eight years old. Magazine cutouts pasted onto pages filled with penciled in copy. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. and Jay Baer).

Work Management 114

Work Management Marketing Management Tools Guidelines 114

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine. Blog posts. LinkedIn: Marketing Solutions Blog.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Below, LinkedIn uses a branded image for its social media card promoting its new blog on the hiring season.

Social Media 100

Social Media Media Paid Search Agency Hubspot 100

Hubspot

MAY 15, 2017

That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. Generally, people don’t visit Facebook to consume long-form text or stories -- that’s what your blog is for. 3) LinkedIn. So read on -- and start writing. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Zoominfo

FEBRUARY 25, 2018

There’s a time and a place to promote your products. If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news. Happy Friday!

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts. Most of my favorite other artsy blogs do this routinely.

Personalization 100

Personalization Ning Business Content 100

Hinge Marketing

MAY 20, 2015

magazine , “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter. And it’s not just advertising, promotion, direct mail and website content that helps you sell. Showcasing their thought leadership in blog posts, white papers, etc.,

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Linkedin Optimization 48

Sprout Social

NOVEMBER 28, 2022

In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. Introduce your team.

Brand Identity 126

Brand Identity Branding FAQ Social Media 126

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. These events had a ton of sign-ups, but in the course of promoting them, we ended up sending too many emails to people who were already signed up for our weekly newsletters.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

nDash

AUGUST 18, 2020

When you identify your subject matter, voraciously read previous articles and blogs about your topic until you have a firm understanding of the subject. Also, look up relevant trade magazines, and use Google to search for keywords related to your article within those brochures. Use Google Alerts. Read Relevant Forums.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. The audience on Twitter wants information faster.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Scoop.it

FEBRUARY 2, 2022

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. topic: your online magazine. LinkedIn profiles and company pages.

Distribution 52

Distribution Curation Content Newsletter 52

Only B2B

JANUARY 29, 2018

He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Samantha: Linkedin | Twitter.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. Mass marketing and promotional advertising techniques just ain’t working and this causing marketers to consider content marketing over advertising. The topic was the future of content marketing. Advertising is on the decline. Click to Tweet ).

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. The post Six Ways to Connect with Hard-to-Reach Business Buyers appeared first on B2B Marketing Blog | Webbiquity. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Biznology

DECEMBER 30, 2015

“I don’t have time to build my LinkedIn profile. I want to be a thought leader, but I don’t have time for blogging.”. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. A good LinkedIn profile is a lot more than just a resume. Why would I want to be on Twitter?

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Scoop.it

NOVEMBER 28, 2019

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. topic: your online magazine. LinkedIn profiles and company pages.

Distribution 63

Distribution Curation Content Newsletter 63

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

B2B Marketing Traction

MARCH 27, 2013

In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. When you let go, others will share your brand.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Digital marketing is the aspect of marketing that involves the use of various digital and internet-based technologies to promote products and/or services. But, that’s consumers not B2B. The answer is no.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Hubspot

MARCH 27, 2015

Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. Groups From Professional Journals You Should Know: 3) Entrepreneur Magazine. In other words, “no blogs, articles or promotions.” If not, perhaps we’ll see you in one of our LinkedIn streams.

Linkedin 28

Linkedin Peer-to-peer Wikipedia Cross-Selling 28

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? There are millions of blogs, and make no mistake, a lot of them are in your niche. You can apply their idea to your blog and marketing in general to help you plan a content calendar that will help you stand out from your competition.

Planning 109

Planning Content Work Management Custom Publishing 109

Brandpoint

DECEMBER 18, 2019

“Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing” takes readers through the basics of media relations, including how to form relationships with journalists and a crash course on press releases. “Promoting Your Business” by Brant Skogrand.

PR 97

PR Public Relations Work Management Media 97