SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

ClearVoice

NOVEMBER 25, 2022

Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Awareness-driven reputation management.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Lead Liaison

JUNE 14, 2023

17 Opportunity Costs of Not Having a Universal Lead Capture Strategy It’s easy to look at the price of something and consider it a “cost”. Universal Lead Capture is a Strategy, not Software Universal lead capture is often confused as being a software solution; instead, it’s a business strategy. Should this be a deal killer?

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

SpotMe Blog

OCTOBER 7, 2023

Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology. According to SpotMe research, a medical conference app is consistently rated by participants as one of the top three features of an event. Let’s take a look at the benefits in more detail.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. You can save your stories into Story Highlights and keep it visible even after it disappears from you stories feed.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Vidyard

MARCH 30, 2022

Remember the Three C’s of Remote Sales Team Management 1. Sales Feed by Vidyard 3. Now That You Know All the Top Sales Experts and Communities Get the Newsletter Get the best of Sales Feed, along with the latest sales resources, direct to your inbox every week. Coaching Your Remote Sales Team 3.1 Check-Ins 3.2 Amy Volas 1.3

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. When families faced life in lockdown and children began distance learning earlier this year, parents needed support, resources, and tools to help manage. All sales qualified leads are followed up by a phone call and set up with free access.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

SocialPilot

JANUARY 21, 2024

Today’s guests are not just searching; they’re exploring, imagining, and discerning, all through their social media feeds. This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in. Your audience will appreciate your relentless pursuit of excellence.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? What is cost-per-lead? Owned Media is all the content you create.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. The Most Trusted Channel.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

EveryoneSocial

NOVEMBER 16, 2022

If you lead social media for your organization, then you’re likely familiar with employee advocacy or have at least heard the term before. In other words, your company has to pay for its content to appear in people’s feeds. Let them do it, or get left behind as employees at your competitors dominate the social feeds. LinkedIn ).

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Here’s the link to the podcast SPOS#214 , it’s worth listening to. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Oktopost

AUGUST 27, 2020

As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . Now, more than ever, you should take the time to refresh your social media and blog feeds. The best channel to get genuine insights from Ann is through her blog. Seth Godin. Seth Godin.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

SocialPilot

DECEMBER 6, 2023

It’s about establishing yourself as the go to person for marketing in your company or when looking for a job convincing your potential employer that you can manage a team better than all the other applicants. One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in.

Personalization 89

Personalization Brand Identity Branding Tips 89

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . One opportunity in particular has proved successful for our client programs: event coverage. You should be too. . Product Demo Videos.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Share-worthy educational resources include in-house and third-party: Blog posts. Include blog posts or videos from the point of view of your employees. Social media posts. Data reports.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Zoominfo

JUNE 7, 2018

In today’s blog post, we’ll teach you a few easy ways to effectively promote your B2B company on Instagram. Make sure to repost the winning Instagram photo on your feed to encourage future social engagement. Mix day-to-day operations with corporate events, as well as off-the-clock employee achievements. Let’s get into it!

B2B Marketing 178

B2B Marketing B2B Work Management Marketing Management 178

Onalytica B2B

NOVEMBER 15, 2018

. • 4+ Internal or External Influencers’ content shares per month. • No 2-way interactions with External Influencers. • 20+ Original Posts per month including longer form Blog / LinkedIn Posts. • Audience size: Up to 1000 online (LinkedIn and Twitter combined). Event Speakers. Thought Leaders. Online Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 200

Social Media Promotion Creativity Media 200

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. Just like in-feed posts, engagement matters when it comes to ranking Stories. Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Countdown a product launch.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

SpotMe Blog

SEPTEMBER 8, 2023

Discover how to run a highly effective pharmaceutical advisory board with event technology and best practices from pharma event experts who work with 10 out of the top 20 leading life science and pharma companies worldwide. Look for advisors from leading medical centers, academia, and private practice.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Traditional media will be there but social media and blogging will be the major reason for the media explosion. Twitter is preparing for its biggest surge in event traffic with the London Games.

Social Media 134

Social Media Media Blogger Television marketing 134

Zoominfo

FEBRUARY 7, 2018

Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. The new algorithm will allow Facebook to more accurately predict which posts a user may want to interact with and then pushes these posts higher up in the News Feed. However, the system wasn’t a perfect science.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

SmartBug Media

DECEMBER 23, 2021

Despite the constant struggle for equality, women have found ways to make our voices heard through different initiatives that range from in-person events to online communities. The Career Contessa is a women-run blog and newsletter that focuses on helping women feel fulfilled and happy in their careers. The Career Contessa.

Resources 98

Resources Newsletter Fulfillment Communities 98

Anyword

OCTOBER 4, 2021

However, as your agency grows, you will have more clients coming in, and you might struggle to manage all clients’ work. Start with blogs. You probably already tell your clients about how blogs are beneficial. You probably already tell your clients about how blogs are beneficial. Let’s get started!

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Optinmonster

NOVEMBER 5, 2020

It gives you instant access to your target audience, can be a consistent resource for boosting your site’s traffic, and helps you get more leads and sales. Build relationships with new followers to nurture warm leads into customers. The problem is finding the time to manage it all and grow your following from your WordPress site.

Social Media 107

Social Media Media Best Practices Display 107

Heinz Marketing

MARCH 23, 2022

Over the last year of working remotely, I’ve had to make some major work and lifestyle changes which have helped me succeed and has lead me to where I am now. But one motto I will always stand by that my first manager job told me is “Work Smarter, Not Harder”. This is where social media management tools come into play.

Work Management 107

Work Management Tools Deliverability Social Media 107

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClickDimensions

MARCH 31, 2023

A perfect example of the power of social media can be shown through the ASL Ice Bucket challenge which took over our social media feeds as everyone, including celebrities, took part in the challenge. Scheduling, tracking and managing ROI are all key building blocks that result in a successful social media messaging campaign.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Circle Studio

AUGUST 20, 2020

’ And while it may take some time before we see large-scale in-person events regularly occur, we as marketers should be prepared to adapt our hosted events into either a virtual or hybrid model—a hybrid event contains both in-person and virtual elements. Is your firm looking for help with the execution of the event?

Lead Ranking 78

Lead Ranking Lead Scoring Interactive Marketing Display 78