Vidyard

MAY 21, 2021

The CTAs that drive the best outcomes: You can start using more in-depth lead capture forms to profile your buyer. The m ain goal of YouTube is to get the viewer to your website. The m ain goal of YouTube is to get the viewer to your website.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Optinmonster

APRIL 9, 2020

Share Blog Posts. Want to get a lot of eyes on your latest blog post? Instead of waiting for your audience to go check out your newest post, you can get them excited about it and drive traffic to your site by sharing it with them in an email—like the blog Easy Cheesy Vegetarian does below. Create Blog Post Roundups.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

SocialPilot

JANUARY 26, 2024

” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. ” “Write compelling ad copy for a Facebook campaign promoting our [Product/Service], aimed at [Target Audience], with a strong call-to-action for lead capture.” ” AI Prompts for SEO Blogs AI models like ChatGPT (3.5

Examples 78

Examples ROI Planning Work Management 78

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Test offers with lead capture strategy. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

markempa

DECEMBER 19, 2016

One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.” Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Mailmunch

APRIL 26, 2021

Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. That’s why emails come in second as the content most produced by marketers , right behind blogs. Create lead capture content.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

PureB2B

JUNE 20, 2022

This means, beyond blogs that touch on key topics of interest to your prospects, you should invest in the production of whitepapers, research papers, industry-relevant reports, and eBooks. Video content is a perfect match for the fast-paced, mobile-centric lives your B2B prospects lead. Develop visual material.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

NuSpark Consulting

SEPTEMBER 4, 2016

The desired outcome of a drip communication effort is to mature leads and sort out contacts with greater or lesser interest in your school. Traditional social media and video creation and aggregation platforms such as YouTube and email marketing efforts alike all require a coherent content strategy. Coordinate Content With a Calendar.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Hubspot

JUNE 20, 2018

This blog post lists 23 ways to create lead-generation content quickly and easily.). Start with a blog post that offers beginner advice on a subject, then offer "bonus" content with more advanced tips that they can access by submitting their email address via a landing page. Add engagement features to your YouTube channel.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

FMG Suite

APRIL 3, 2020

You can promote the event and provide a link to the webinar through social-posts, blogs, and any other communications you put out. GoToWebinar & Zoom for lead capture . Upload the video to YouTube or Vimeo, then take the embed code and place it on your FMG Suite website. Set up your webinar platform .

Skype 86

Skype Work Management Marketing Management Webinar Metrics 86

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

SmartBug Media

FEBRUARY 11, 2021

This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. YouTube (Marketing Hub Enterprise only). You can use lead flows for: Blog subscriptions. To create a lead flow, head to Marketing > Lead Capture > Forms. Technical Configuration.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Valasys

JULY 26, 2021

It’s challenging to create high-quality leads that will convert into customers. In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. How can lead generation happen? – Promote your lead magnet on the sidebar.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Vidyard

MAY 23, 2018

You’re probably already familiar with YouTube annotations—here’s how you can leverage those, along with more sophisticated video CTAs, to generate demand. Consideration Stage In the consideration stage, you can start using more in-depth lead capture forms to profile your buyer. What Are Interactive Video CTAs? “In

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Vidyard

MARCH 17, 2015

Simplify Lead Capture with Downloads in-Video Fewer steps to conversion means fewer opportunities for drop-off. Increase Site Traffic with Linkbacks If you’re posting on YouTube, you’ll want to drive viewers back to your site where you own all the content and have a little more control over the journey they take.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Unbounce

JULY 14, 2020

who worked on this campaign drove traffic through a number of channels, from paid advertising on Facebook and YouTube to social media sharing to traditional print ads at ferry terminals and their local airport. The fine people of ckbk have offered a voucher for any Unbounce blog foodies interested in trying out their service!

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. So, this is what they did: 1.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Vidyard

FEBRUARY 4, 2014

Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer. It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Convince & Convert

MAY 14, 2013

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. Or do they need to socialize their homeland as well? That’s why your website is your sovereign nation.

Social Media 148

Social Media Marketing Websites Media Marketing & Strategy 148

LeadSquared

FEBRUARY 10, 2016

Check out this blog by NerdWallet for instance. The easiest ones would be: a) Google Alerts – You can setup alerts for the keywords/topics of your choice and get news articles/blog posts etc. Does Google penalize barter transactions among two blogs? Any YouTube hacks for video marketing? emailed directly to you.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Metadata

SEPTEMBER 28, 2021

In fact, we wrote an entire blog post about it.). Treat all conversions and leads the same. Leads captured through demand gen campaigns don’t all have the same level of intent or interest, so don’t make the mistake of treating the same in subsequent engagement. Watch Jason, Chris, and others break down ABM vs Demand Gen.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

In fact, we wrote an entire blog post about it.). Treat all conversions and leads the same. Leads captured through demand gen campaigns don’t all have the same level of intent or interest, so don’t make the mistake of treating the same in subsequent engagement. Watch Jason, Chris, and others break down ABM vs Demand Gen.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Vidyard

JANUARY 21, 2013

First, it lets you do lead capture using high value video content. We’ve seen lead capture done endlessly for white papers or ebooks but as more expert content is developed on video, having this video content accessed via email submission is a natural evolution.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Optinmonster

FEBRUARY 27, 2024

As an example, Slidebean used Reddit to share its blog in relevant communities and got in front of thousands of prospective customers. Then you can create blog posts addressing those questions to flesh out your content marketing strategy. According to research: The average successful conversion rate of YouTube ads is 12%.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

B2B Marketing Insights - WE

JUNE 29, 2018

You don’t want to have to call your web designer every time you need to make a text edit or post a new blog post. Sign up for accounts that are relevant to your niche and customer-base–whether Facebook, YouTube, Twitter, LinkedIn, or other platforms–and own the space for your brand name. Social Media Accounts. Convert Kit.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Optinmonster

APRIL 22, 2024

When your content fails to reach your target audience, it attracts the wrong prospects and ruins your lead generation strategy. Preferred sources of information/entertainment: What blogs, magazines, or books do they read? Your blog is like a traffic hub. Videos: YouTube is the world’s 2nd largest search engine.

Paid Content 95

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 95

Webbiquity

SEPTEMBER 6, 2022

The reach and credibility of a service or product significantly rise when video campaigns are promoted on platforms like YouTube, Instagram, and LinkedIn. In addition to text (article, blog posts, reviews, reports, etc.) Do you turn to YouTube when you have simple questions regarding household repairs?

Video Marketing 302

Video Marketing Product Generation Lead Scoring 302

Optinmonster

MARCH 16, 2020

For instance, if you want to show a specific lead magnet only to visitors who are reading blog posts from a specific category, you can do that. They also set expectations by telling you that they’ll be emailing you once per week, and they introduce you to their blog. But why stop at just one welcome email? Affiliates.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Vidyard

JULY 23, 2014

In this post I’ll discuss three critical questions you should ask before you pick up that digital camera or publish anything else to your YouTube channel. How am I optimizing my video for lead capture and sales enablement? There are also a lot of small things you can do to make sure your videos perform.

Video Marketing 50

Video Marketing Planning Click Rate Top of Funnel 50

Hubspot

JULY 18, 2019

If your website has a collection of blog posts, the Beacon integration might be a good option for you. The Unbounce integration helps you with the lead capturing and nurturing processes. You can create lead generation forms and send all data collected about your leads directly to HubSpot.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Vidyard

APRIL 22, 2019

Vimeo vs. YouTube for business: which video platform is which and which is best for you? We’ll explain the differences between YouTube and Vimeo—two of the most popular video platforms out there—and tell you more about a third option you may not have thought of: a video platform that’s built for business.

Youtube 112

Youtube Enterprise Management Marketing Automation Services Marketing Management 112

Optinmonster

FEBRUARY 5, 2020

You’ve likely heard the term “ marketing automation ” at conferences, meetups, or reading through blogs. With a Pro Plan at just $30 per month, you can build incredible lead capturing campaigns that are proven to boost conversions, generate traffic, and increase sales. Let’s jump in! What Is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

LeadSquared

OCTOBER 27, 2015

Share on Facebook, Tweet in twitter, publish on your blog and send it in your weekly newsletter to your customers. If you are running a contest and want to capture the email ids of your visitors, then the metrics to focus on would be the number of email id conversions. Does regular updates of blog help? Question 2. Question 3.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Optinmonster

MARCH 19, 2020

A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. Urgency is related to that same anticipation you read in the introduction of this blog post.

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

Hubspot

OCTOBER 23, 2014

Blogging drives traffic to your landing pages and website better than any other tool. Each time you blog, you give Google and other search engines one more opportunity to find you. Each blog posts gives you the opportuinity to rank for more and more keywords and grow your reach. Just be sure that your blog post is high quality

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Optinmonster

JANUARY 14, 2024

Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97