Content Marketing ROI Starts With A Strong Business Case
Marketing Insider Group
DECEMBER 5, 2022
You need to conduct a content audit, or at least a sample of the content you produce. Or as this Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. Unbranded Search traffic on your website – how many of your early-stage prospects are finding your company website.
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