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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

You need to conduct a content audit, or at least a sample of the content you produce. Or as this Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. Unbranded Search traffic on your website – how many of your early-stage prospects are finding your company website.

ROI 317
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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. You also grow organic traffic, which is free. B2B Marketing Metrics That Matter.

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Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]

SendX

According to one study it’s the fourth highest source of traffic for affiliate marketers. Yet while it might lag behind other channels in terms of volume, the quality of a lead from your email list is far higher than a random visitor passing through your blog. You can also share links to articles on your website.

Promotion 306
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Six SEO Tips for UX Designers

Webbiquity

During a redesign, there’s a lot that can go wrong from technical issues and audience reaction to traffic loss and falling revenue. Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch. 6. Check your landing pages. Search Engine Land.

Design 235
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How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

organic visibility, traffic acquisition, revenue, etc). In its current form, the dashboard only uses three sample data connectors: The Google Sheets connector. You’ll need to specify one origin URL as part of the CrUX data connector; either be the homepage or a landing page that’s representative of your wider technical SEO campaign.

SEO 316
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Top 3 Demand Gen Strategies of 2023 and Beyond

FunnelEnvy

This blog post will review three tried and true strategies to improve your demand generation. Paid strategies are usually part of a strategic funnel, with content focused around a specific outcome, like driving traffic to a landing page or freebie. Tip 1 – Repurpose Your Blog.

Demand 57
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10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

Every landing page, every micro-conversion – all of it. As you may know, the higher a conversion rate you’ve got to work with, the smaller a test sample you need to get statistically valid results. Over time, the losing variations get less and less traffic, and the winning variation gets most of the traffic.