Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs? Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. You need to do qualitative and quantitative research simultaneously in order to come up with an accurate and effective SEO strategy.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote : "Good SEO. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. After all, SEO isn't the only component of a successful marketing strategy.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Televerde

DECEMBER 1, 2020

The right SEO strategy meets visitors where they’re at in the sales funnel. Your SEO should focus on helping visitors and gently nurturing them. SEO Lets You Reach Buyers at Every Stage of the Sales Funnel with Relevant Content. SEO can help. How to Use SEO to Guide Leads Down the Sales Funnel.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Valasys

NOVEMBER 23, 2022

For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture. This works well for big companies that have an online presence, but for local vendors, there is local SEO. The question that arises here is, how effective is local SEO? What is Local SEO? Why is Local SEO important?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Only B2B

MARCH 10, 2022

They will consume material such as blogs, whitepapers, and case studies during the awareness stage. HubSpot provides a CRM for free. Free SEO analytics reports are available from Google Analytics. Create high-quality SEO backlinks and media coverage. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Update Old Content. Apply the Skyscraper Method.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Finally, at the end sits paid search and all of our SEO efforts.”. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Promotion of blog posts through social media. 3 Helpful SEO Moves to Get on Topic.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

G2M Solutions

SEPTEMBER 12, 2017

The following article was published in September 2017 by HubSpot. Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

Hubspot

DECEMBER 22, 2016

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

nDash

AUGUST 25, 2022

One way of doing this is by using Search Engine Optimization (SEO) writing in their work. SEO writing will enable their content to attract the kind of readers brands hopes to find. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. .

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

MAY 31, 2018

Especially brands that rely on blogging to drive awareness, leads, and sales. How to Prepare Your Blog for AI-Powered Search. So how do you make sure you’re creating blog content for this new age of AI-enhanced search? He recommends several action steps to prepare your blog for this future. Keyword research isn’t dead.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

APRIL 2, 2015

SEO can be tough. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. In fact, not spending time on SEO can mean failure for your ecommerce business. The only problem with SEO, then, is that its benefits take time. “A Long-Tail Keyword Phrases. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Hubspot

JANUARY 24, 2020

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Hubspot

APRIL 22, 2020

With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique. Gen Z searches long-tail keywords more frequently than older age groups. This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests. But some naysayers say it’s cheating, plagiarizing and killing the creative process.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

Hubspot

MARCH 3, 2020

This can be done through organic SEO or paid methods. Source: HubSpot via Google ). Source: HubSpot via Google ). Every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Guest post.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. What do the numbers tell us about the importance of SEO? Here are 11 tips and tools to jump-start your SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

OCTOBER 25, 2019

What comes to mind when you think of SEO? The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Luckily, permalinks are fairly simple to master, which is good, and vital to SEO value. Probably the first one right?

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. First, we'll begin with the questions you should ask if you've noticed your SEO rankings drop. Ready to get into diagnosing those problematic blog posts? How to Find and Fix Your Blog's SEO Ranking Drops: 7 Questions to Ask.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. Those are two great blog ideas and keywords you could target in your content. But what do the experts have to say?

Keywords 96

Keywords Paid Search Agency Google Ads 96

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. You can see the whole SEO channel context analysis in this Data Studio SEO report template.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

APRIL 4, 2016

Ever feel like your business is too "niche" to benefit from blogging? The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. By setting up a blog, and then being really strategic about the topics they wrote about.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Check out Title Tester.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

OCTOBER 15, 2015

However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. While this post won't turn you into an SEO pro overnight, we promise it's full of resources that will make your life as a digital marketer just a little bit easier.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Webbiquity

OCTOBER 6, 2020

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago. Here are actionable answers to 10 tough SEO questions that matter today.

SEO 207

SEO Webcast Budget Programs High Quality Lead 207

Hubspot

AUGUST 23, 2012

We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. 1) If I'm just getting started in SEO, where do I begin?

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Here are six high-impact areas to focus on with SEO efforts.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265