Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? The value of video content goes beyond just attracting new eyes to your latest product or service.

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Vidyard

JULY 28, 2021

But are you using video calls to action the right way? Just adding a CTA to the video’s webpage often isn’t enough. When you finish watching a video, how often do you pore over the rest of the page to find the CTA? Many viewers are gone the moment the video ends. What’s a Video Call to Action, Anyway?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. People are watching more video across various platforms. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. It’s about using insights uncovered to produce engaging videos.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Sprout Social

SEPTEMBER 16, 2022

Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. We’ll cover: How to post a YouTube video. How to Upload a YouTube video on desktop.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

Vidyard

JUNE 26, 2020

We’re all on video more than ever before—whether we like it or not. From video conferencing and webinar panels to shoot-and-share social videos and company productions starring employees , video is everywhere in today’s businesses. Being comfortable on video isn’t just a useful skill for actors. Contents 1.

Video Marketing 178

Video Marketing Tips Paid Search Agency Work Management 178

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Remember to promptly respond to comments and questions from readers.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Vidyard

OCTOBER 8, 2020

—there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website?

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

FEBRUARY 16, 2018

“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. You heard me right!

Video Marketing 204

Video Marketing B2B Advertising Agencies Amazon 204

Biznology

NOVEMBER 7, 2016

According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. Start a vlog.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. What is a Tutorial Video? Concrete Instructional Videos 2.2

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Sprout Social

JULY 20, 2020

Meanwhile, video consumption is at an all-time high. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach.

Youtube 135

Youtube SEO Video Marketing Keywords 135

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO. video marketing trends. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 96

Statistics Paid Content Stats Blogger 96

Vidyard

MAY 21, 2021

One of the last (and most important) steps to include in any video is the call to action (CTA). If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). What is a Video CTA? Do I want the viewer to watch more of my videos?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

NOVEMBER 19, 2020

To understand what a dramatic change recruiting has undergone, just consider the rise of recruitment videos. They responded by sending more and more personal video. Video has become incredibly easy to record and send and is packed with emotional non-verbal cues that you don’t get otherwise. Just consider the video resume below.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Hinge Marketing

MARCH 11, 2020

And in this video blog, I’m going to share five steps with you that we at Hinge have found to be particularly effective. And in this video blog, I’m going to share five steps with you that we at Hinge have found to be particularly effective. First is to consider your business situation.

Video Marketing 110

Video Marketing Marketing & Strategy Validation Differentiation 110

Vidyard

JUNE 15, 2020

Some salespeople understand the value of video intuitively. They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. The Benefits of Video in Sales 4. Video for Sales Testimonials 5. This can happen with video too.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. What is a Demo Video?

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Scoop.it

JUNE 10, 2021

As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across. There are different ways by which brands are seeking to explore the potential of video. Need for Video.

Curation 76

Curation Video Marketing Content Advertising Mediums 76

Vidyard

MARCH 15, 2022

How do you make sure everyone works from the same playbook, stays aligned as your team expands, and keeps up to date on changes? You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email.

Video Marketing 90

Video Marketing Enterprise Management Lead Ranking Lead Scoring 90

Vidyard

AUGUST 13, 2018

Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. Video has become ridiculously easy to do yourself. It’s fun.

Curation 118

Curation Top of Funnel Video Marketing Content 118

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Magisto

MARCH 11, 2020

We have videos now. Make short, fun, and engaging vacation videos that do justice with your beautiful memories. Make short, fun, and engaging vacation videos that do justice with your beautiful memories. The good news is, you don’t need to hire (or to be) a professional video editor to do that. The solution? Tell a Story.

Video Marketing 81

Video Marketing Work Management Advertising Mediums Act-On 81

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus. Practical?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Contents 1.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. Since video is the next best thing to being there in person, you should consider it your crowbar for breaking through inboxes.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Vidyard

JANUARY 15, 2020

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? What is an Interview Video? Benefits of Interview Videos 3. Benefits of Interview Videos 3. Where to Use Interview Videos 3.1 Types of Interview Videos 4.1 How to Make an Interview Video 5.1

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Vidyard

DECEMBER 3, 2019

If you’ve ever tried to explain something cool or complex to a friend or coworker, you know how tough it can be to explain something both effectively and succinctly. That’s where explainer videos—a popular type of video for businesses —come in. What is an Explainer Video? Benefits of Explainer Videos 3.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Magisto

JULY 12, 2020

Anyone who runs a business page on Facebook knows how important it is to optimize any piece of real estate on it. As beautiful as your current cover photo is, we strongly recommend considering a Facebook cover video. Videos are not only attention-grabbing, but they also give you a few more precious seconds to introduce your brand.

Facebook 81

Facebook Video Marketing Custom Publishing Tips 81