illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Right now there are several retail trends to consider when building out a marketing plan. And with the presence of so much AI driven ad material, creative and innovative content is more important than ever.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? There are two primary ways your brand can engage users on Facebook: Promoted posts: These can include any posts you publish in your newsfeed, from a simple status update to a discount offer. Social media.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

SmarkLabs

MAY 16, 2022

If your business has an online presence, chances are you’re already on LinkedIn. In this article, we’ll cover the pros and cons to LinkedIn ads. Learn about the key considerations you should make when adopting LinkedIn ads as part of your B2B marketing strategy. What Are the Pros to LinkedIn Ads? Insert tracking links.

Cost Per Thousand 97

Cost Per Thousand Cost Per Click Linkedin Paid Search Agency 97

KoMarketing Associates

DECEMBER 12, 2019

LinkedIn currently has about 660 million users on their site, according to their about page. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. Updated Information. There’s also a map and address section.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Confessions of a B2B Marketer

NOVEMBER 30, 2022

They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos). When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".

Paid Search Agency 52

Paid Search Agency B2B Marketing Companies B2B 52

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Understanding how consumers interact with sponsored posts on social media and which links they follow. Get MarTech!

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Webbiquity

MAY 4, 2021

Today’s episode is sponsored by Shindig. I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. Forget the fatigue. Quit hopin’ around.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

Sprout Social

SEPTEMBER 2, 2022

How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Type: Worksheet. Type: Course.

Social Media 117

Social Media Training Course Resources 117

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? That’s how important it is to optimize for SERP features. Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, This comprehensive blog post, informed by insights from Thinkers360.com, Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 97

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 97

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Usually Facebook has more discussions going on, and LinkedIn groups have turned into users sharing their content or events.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Brandpoint

AUGUST 21, 2023

How do you effectively allocate your resources to achieve remarkable results? Engage with the audience by sharing valuable industry insights, product updates and relevant news. Instagram: Showcase the visual appeal of your manufacturing processes and products through captivating images and videos on Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Metadata

SEPTEMBER 28, 2021

In fact, we wrote an entire blog post about it.). You step out of your Uber and glance up at one of those digital billboards on top of a cab. Getting into OOH advertising, Hayden?” the ad reads. “We We can help.”. It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s not that far off, either.).

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

In fact, we wrote an entire blog post about it.). You step out of your Uber and glance up at one of those digital billboards on top of a cab. Getting into OOH advertising, Hayden?” the ad reads. “We We can help.”. It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s not that far off, either.).

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Convince & Convert

DECEMBER 28, 2015

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). How to Produce a Podcast. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Here at Convince & Convert Media, we produce three podcasts. Sure it does.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Contently

JUNE 2, 2016

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account.

Linkedin 60

Linkedin Tips Youtube Click Rate 60

SpotMe Blog

AUGUST 25, 2022

But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. There are different options to consider when understanding how to plan hybrid events. New to hybrid event planning? Not sure where to begin? That means a lot of different technical and digital aspects. Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

B2B Marketing Traction

APRIL 14, 2014

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. The pages allowed companies to display graphic images and provide links to videos about products and services.

Linkedin 100

Linkedin Service Product Sample 100

ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. Direct Message (DM) – A direct message is a private message sent from one user to another.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

ClearVoice

JUNE 22, 2021

A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. In many ways, Google judges your site based on how many other sites link to it. Depending on who you ask, links are either the best or worst thing to happen to the internet.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Convince & Convert

APRIL 10, 2018

Another way you could simplify getting feedback from your audience is use tools like Twtpoll or PollDaddy (as I did when I asked you for feedback on potential new designs for this blog back in the day). Linkedin (if it’s a business event). There’s a total of 39 specific suggestions in the slides, but here are the highlights.

Buzz 155

Buzz Social Media Media Conference 155

Terminus

APRIL 20, 2021

As one of the largest and most powerful online professional networks, LinkedIn is a core pillar of many ABM strategies when it comes to delivering content to a company’s most important target accounts. Which is exactly why we integrated with LinkedIn Marketing Solutions back in 2018. Support For All LinkedIn Ad Types.

Work Management 57

Work Management Marketing Management Linkedin Demand Generation 57

Webbiquity

NOVEMBER 27, 2018

Previous posts here have highlighted functional enhancements Twitter should make and how Twitter users can be advocates. presentation downloads, session video) after the event. presentation downloads, session video) after the event. And it’s still the place to go for breaking news. So, there’s hope.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Convince & Convert

FEBRUARY 3, 2015

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. That show releases two new episodes per month.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

ClearVoice

NOVEMBER 2, 2018

Sponsor: MarketingProfs. Sponsor: Search Engine Land. Sponsor: Converge Consulting. Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, once a blog post or content piece is added to a website, it’s time to share it on social media. Share on Social Media. Use Hashtags.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45