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Keyword Clustering: The Only Guide You’ll Need

Marketing Insider Group

They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. But just because Google’s getting smarter, doesn’t mean businesses are keeping up. As Google’s language skills get better, our on-page SEO game needs to step up too.

Keywords 213
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20 Useful Google Search Operators for Content Marketers [Cheat Sheet & Use Cases]

Optinmonster

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks.

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SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? What is the difference between Google Ads and SEO?

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. It should avoid common copywriting mistakes as well as keyword stuffing.

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Five Benefits of Blogging: Why Blogging Matters for Marketing Success

Launch Marketing

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147
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Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

Marketing Insider Group

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals.

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Is ecommerce blogging still worth the investment?

ClickZ

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122