Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

JUNE 20, 2023

Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Envy

JUNE 20, 2019

LinkedIn has just released new features that give your audience new and exciting ways to engage with you and your content. Recognize that person in the photo from the BrightTALK event? Creating connections with people after networking events and workshops has never been easier and more fun. Source: LinkedIn Official Blog.

Linkedin 89

Linkedin Features Privacy Tagging 89

Webbiquity

FEBRUARY 8, 2022

I ran across you folks at the BETA Minnesota Showcase event at Twin Cities Startup Week last fall, and got to meet a few of the members of your team. It was a really great event. “A lot of people think in the employee engagement software space that the problem is turnover or absenteeism or burnout. . The Problem.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Start a blog.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. Most live event production platforms have this capability built in. The Product.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed.

Social Media 308

Social Media Work Management Marketing Management Media 308

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 155

Buzz Social Media Media Conference 155

ClearVoice

AUGUST 14, 2023

So how does content marketing help attract software talent? These methods are still at play today, but they’re not enough to capture the attention of highly sought-after software engineers. But they provide limited insights into a company’s culture, work environment, or the impact of software engineering roles.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Webbiquity

SEPTEMBER 14, 2021

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? Employees waste time figuring how to beat the software instead of being productive. A new research study provides the most accurate picture yet.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 90

CRM Work Management Marketing Management Marketing Automation Services 90

Webbiquity

NOVEMBER 16, 2021

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution that integrates data from multiple sources and syncs the information directly with Google Sheets and Google Slides. Braden: I was an entry-level software engineer out in the Bay at PayPal.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. This founders interview is sponsored by virtual event platform, Shindig. Create virtual events that make people say, “You had to be there.” From those events alone we added a few hundred members. out of 5. ? The Company.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

APRIL 23, 2024

Instead, concentrate on organic methods of increasing your subscriber base, such as sign-up pages, events, and free (but valuable) downloads. One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

JANUARY 16, 2024

For example, if you’re a software company, you could use animated characters to show how your product makes daily tasks easier for businesses. Use eye-catching visuals, a good story, and music to make it feel like a special event. For instance, you’re promoting a new influencer marketing software tool.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 107

Buzz Social Media Media Conference 107

Webbiquity

FEBRUARY 23, 2021

This episode is sponsored by virtual event platform Shindig. Any system will let you show slides, but only Shindig is able to let your participants to network and mingle using video chat as naturally and spontaneously as at in-person events. How do you manage campus events, dorm life, classes, and dining in a safe way?

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. An important aspect of any media or event partnership is cross-collaboration. And, it also functions as a call-to-action at the end of every blog post and page of your site.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Webbiquity

JULY 19, 2022

How many people attended an event? As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Webbiquity

MARCH 5, 2019

It also includes features like event management, surveys, polls, and file sharing. That night he went home and invested in the domain that would support our software vision of a secure community platform that would support WorkOutLoud. MESA Alumni 2018 (Minnesota Emerging Software Advisory). The rest is history.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Hubspot

JUNE 26, 2019

To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. PPC Management Tools.

Budget Programs 99

Budget Programs Enterprise Management PPC Paid Search Agency 99

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

APRIL 7, 2020

” The software makes it easier to communicate and track meetings by treating them as a process instead of an event on the calendar. I’ve also embraced human centered design to build software, which is simply a fancy pants way of saying I talk to customers a lot! You can connect with Amber Christian on LinkedIn and Twitter.

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Lead Liaison

SEPTEMBER 21, 2020

The Last Thing Anybody Needs is Another Boring Virtual Event. This September of 2020, about 6 months into the COVID-19 pandemic, we here at Lead Liaison noticed an interesting comment on LinkedIn from Katherine M. describing the 3 factors that entice her into engaging with a virtual event: “For me it’s either.

Lead Liaison 62

Lead Liaison Trade Show Marketing Management Lead Scoring 62

Webbiquity

MAY 4, 2021

Here’s the story of James Creech and the team behind Paladin Software. Create virtual events that make people say “you had to be there.” Today, I’m talking with James Creech from Paladin Software. Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. James: Number one is LinkedIn.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Who authors your blog content? Who facilitates your learning events, such as virtual learning series? Some people are active on LinkedIn, others not so much. Consider these questions: ?

Peer-to-peer 286

Peer-to-peer Buy Sales Cycle B2B Sales 286

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. LinkedIn vs. Facebook for B2B marketing. Some of our customers actually get lower CPLs on LinkedIn. Key differences.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. Who says software can’t elicit the same connection we get as B2C consumers? Like damn, maybe I do actually need division (ahem, this new software) to get through my day. Sell HR software? By the end of this blog series you’ve probably guessed I like my steak. YOU IDIOTS.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. Who says software can’t elicit the same connection we get as B2C consumers? Like damn, maybe I do actually need division (ahem, this new software) to get through my day. Sell HR software? By the end of this blog series you’ve probably guessed I like my steak. YOU IDIOTS.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K He has also been a frequent contributor on CDPs to the Gartner Blog Network. LinkedIn: Ben B l oom (2.5K

Enterprise Management 92

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 92

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Providing value to your audience in the form of informative blogs posts and compelling downloadable assets makes website visitors more likely to share their contact information with you.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. First Round Review. The company takes a different approach to other venture capital firms.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Lake One

OCTOBER 26, 2023

In this blog we’ll look at how advertising can specifically align to support an ABM effort. Lake Software provides a platform solution to enterprise HR teams. Lake Software uses machine learning to better identify and mitigate risk within their client’s employee populations. Kind of like fishing with a net.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63