Marketing Insider Group

JULY 7, 2021

PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. At the same time, your PR output and earned media (guest blogging on other sites, press mentions, etc) will drive traffic back to your website where leads are most likely to convert.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Hiring Surges.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana.

Business Blogging 100

Business Blogging Business Domain Blogger 100

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. Registration.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

Litmus

FEBRUARY 5, 2021

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails.

Class 143

Class Display Tagging Paid Search Agency 143

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. But, how do you narrow down your event content ideas to find the most effective topics?

Best Practices 269

Best Practices Content Social Media Planning 269

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. But link building is not easy. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors. How to Prevent Your Guest Blogging Practices to be Classified as Spammy.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

KoMarketing Associates

DECEMBER 5, 2018

Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Marketing Insider Group

JANUARY 15, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Marketing Insider Group

DECEMBER 26, 2017

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others.

Blogger 254

Blogger Tips Comparison Top of Funnel 254

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Create your own proprietary virtual events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content. Here’s a great example.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

SpotMe Blog

MAY 9, 2023

LAUSANNE, Switzerland, May 9, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Wordly AI, a leading AI-powered live translation and captioning tool for any event format and the largest AI translation solution for meetings. “We

Enterprise Management 59

Enterprise Management Work Management Barriers CMO 59

seo.co

FEBRUARY 4, 2022

The best content attracts links naturally. If you want rankings and traffic, you’ll need linkable, link-worthy content. Link-worthy content: Is content that is so good, people can’t help but share. But you won’t start earning links until people want to link to your content.

Content 98

Content Lead Scoring Lead Ranking Banner Ads 98

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Content assets to link (with URLs). Did you get that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. If the show provider doesn’t provide such a list and you have been to the show previously, you can pick out previous attendees linked to that event in your database who are likely to return to the show based on previous years’ attendance. We have all been there. How, you ask?

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Hubspot

APRIL 30, 2021

If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?". It'll also let you know what links they're interested in, what CTAs they're clicking, and more. With the new Google Analytics 4 , link click tracking happens automatically. Set up custom link clicks.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Trigger Marketing 98

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 96

Paid Content Adsense Merchandising Conference 96

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

seo.co

FEBRUARY 6, 2021

The term “automated link building” likely conjures up thoughts of bots and artificial intelligence inserting links in massive volumes across the web. So, how do you automate your SEO link building ? Driving traffic through links, referrals and search engine rankings improvements. A Team of Writers.

Link Building 97

Link Building Automation SEO Marketing AI 97

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

seo.co

SEPTEMBER 27, 2021

Most site owners know that they need to build links and reputation by generating relevant and innovative content. But you also can get links in ways other than writing content. Link building is a straightforward process – you find websites in your niche that are logical to link to, then ask the site owner to link to you.

Ad Building 97

Ad Building Curation Content Link Building 97

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Jifflenow

MARCH 9, 2020

Large and even smaller events are not immune (no pun intended) to this and no one can predict when this situation will recover. Some of the notable large events that were canceled this quarter include MWC, HiMSS, and Adobe Summit. The amount invested by companies on events shows its impact and importance to the business.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Trade Show 84

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Why post-event nurturing is important. Why Event Nurturing Is Important.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

SpotMe Blog

NOVEMBER 3, 2022

Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1 1 Leverage remote production. What does that mean?

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52