Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Webbiquity

MAY 30, 2023

.” 5) Social media is most popular, but search is most important. Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

APRIL 14, 2020

But roughly the same share plan to reallocate those funds to other marketing tactics. The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). How Reallocated Live Event Marketing Dollars will be Spent.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. The Relationship Between SEO and Content Marketing: It’s Complicated.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

KoMarketing Associates

SEPTEMBER 11, 2013

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. We often get asked why various experiences and information gets displayed in the search engine results for keyword targets.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies."

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. General information about the event, such as a detailed schedule and what to expect.

Best Practices 269

Best Practices Content Social Media Planning 269

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Don’t Forget About Influencer Marketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Check out this blog. Looking for more tips on effective ads?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Contently

MARCH 30, 2020

The vast majority of advertising and marketing is fleeting. Say you spend $500 on paid search ads today. Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. This dynamic holds true for temporal/timely content as well.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

The Point

OCTOBER 29, 2021

Driving Blog & Newsletter Subscriptions. Most corporate blogs do little to drive engagement or sales leads, but as content that often ranks highly on search and thus can be a primary source for organic traffic, they’re ideal candidates for chat. 8 Surprising B2B Use Cases for Chatbots Click To Tweet.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. B2B marketers have to evolve fairly dramatically to achieve these benefits, however. So does your audience.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

SocialPilot

JANUARY 26, 2024

” “Generate a list of blog post topics that would attract [Target Audience], establish our brand as a thought leader in [Industry], and encourage newsletter sign-ups.” ” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.”

Examples 78

Examples ROI Planning Work Management 78

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Stevens & Tate

APRIL 18, 2024

This approach ensures that marketing for senior living reaches those most likely to be interested in such services. For example, ads can be shown to adults searching for comfortable retirement options or those seeking amenities such as on-site medical care, thereby increasing the likelihood of capturing relevant leads.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Searches can also be filtered by platform.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. The post The 22 Best Virtual Event Platforms appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Launch Marketing

AUGUST 23, 2023

Here are a few of the most sought-after skills among marketing leaders today: Leadership skills Strategy Collaboration Strong verbal and written communication skills Problem solving Marketing planning and budgeting Project management expertise Accountability Emotional intelligence Marketing knowledge Digital marketing Social media Email marketing Automation (..)

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Webinar: Eight critical success factors for lead generation | Main | New E-Book Offers Great Advice » New Book on Corporate Blogging Its exciting when someone you know launches a new book.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Adobe Experience Cloud Blog

OCTOBER 10, 2013

Author: Maggie Jones Last week, Facebook introduced a big update: A hugely expanded, highly customizable search function. When Facebook first announced Graph Search, they said that it would become their “third pillar,” matching Facebook’s Timeline and News Feed in relevance and utility. Coordinate events. Wondering how?

Tagging 48

Tagging Thought Leadership Social Media Network Marketing 48

KoMarketing Associates

AUGUST 6, 2019

Keyword research is both a fundamental and critical component of search marketing programs; paid and organic. When B2B search marketers apply buyer personas in keyword research , they have a more specific direction for determining the applicability of keyword opportunities. SEO and PPC Keyword Research.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Scoop.it

MAY 4, 2023

Once people search for something on Google, they will see the ratings and reviews on the SERPs. Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. Tag your customers once they share the blog posts.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Sword and the Script | B2B

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. It’s 100% bad news for digital marketing. Did you know?

Ad Building 80

Ad Building Brand Identity Branding CMO 80

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120