Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. The live events industry will rebound, but with new processes and priorities. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. We’ve also seen some that made us cringe.

Trade Show 186

Trade Show Buzz Work Management Impressions 186

Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. Lead liaison provides a pre-event marketing platform if you need assistance.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Consult a Full Service Exhibit Marketing Agency. Guest post by Tifany Scifo.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. It combined these elements to promote the new brand at the trade show.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Before the Event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Embrace Marketing Partners. co-exhibiting at trade shows and conferences.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Everyone knows that digital marketing is the way to go.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. presentation downloads, session video) after the event. Lots of things.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Strengthen your brand recognition.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? Manage workflows and processes ahead of time.

Trends 157

Trends Planning Work Management Contingency Planning 157

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Contributed post.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Pump up your omni-channel marketing.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Conversica

NOVEMBER 18, 2019

It’s that time of year again when Marketers don branded lanyards and Salespeople polish their elevator pitch. Yes, it’s events season and Conversica is no stranger to the conference scene. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience. This can be done in several ways.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. What is Account-Based Marketing? Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Event marketers know exactly why that doesn’t work. Event marketers know exactly why that doesn’t work. How event marketers can help increase staff adoption: 1: Set Expectations.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Conversica

JULY 31, 2019

Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. Conversica + SummitSync = Event Marketer Heaven. In this way, AI can improve your post-trade-show communications through persistent follow-up, and enriched lead data. By Stacy Milman.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. .

Activities 246

Activities Brand Identity Branding Sample 246

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. You want an omnichannel approach before, during, and after the trade show.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW IMPORTANT IS THE INVESTMENT IN EVENT MARKETING?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. 40% of event attendees say they attend between five and nine events each year.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Webinars, online classes, Zoom meetups and full-fledged conferences. Relatable, right?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading. 5) Run a Contest.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28