Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

DECEMBER 19, 2017

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’ They […].

Event Marketing 215

Event Marketing Best Practices Paper Marketing & Strategy 215

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event. Event marketing automation. Pre-event: Event promotion . Competitions.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Post-event.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. Event marketing is for more than just potential customers.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 280

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 280

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. More ROI from marketing. Did you get that?

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 311

Trends B2B Marketing B2B Thought Leadership B2B 311

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. Online Event Plans. Disposition of Live Events Budgets.

Marketing Budget Creation 340

Marketing Budget Creation Paid Content Planning Peer-to-peer 340

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 307

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 307

Lead Liaison

AUGUST 13, 2019

Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing. Everyone knows that digital marketing is the way to go.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Marketing Insider Group

MAY 21, 2014

But these are also some of the best marketing conferences I have attended. Event Advice From The Masters. Pam Kozelka, is the VP of Operations at the Content Marketing Institute , the organization that puts on the amazing Content Marketing World every fall. This year Content Marketing World will be held in Cleveland, OH.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Related Resources: Trade Show Marketing: Tips for increasing prospect engagement.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

SpotMe Blog

JUNE 29, 2022

If you’re ready to take your hybrid events to the next level and increase engagement with your attendees, contact us today to set up a demonstration. The post What are hybrid events and why are they the future of event marketing? appeared first on SpotMe.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Strengthen your brand recognition.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. The Beginner’s Guide to a Data-Driven Content Marketing Strategy.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Engagio

DECEMBER 26, 2018

As we look back at our blogs from 2018, once again, there’s a lot of them. Jon explains what causes good marketers to execute bad ABM and fall victim to the hype cycle, then ends the post with things you can do now to avoid disappointment. Introducing Engagio’s All-New ABM Market Map. Enjoy! – – –.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Semcasting

JUNE 22, 2018

Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. This may bring a limited degree of success by driving the targeted audience to take some immediate action like visiting a booth at a conference or dining at a local restaurant after the event. Contact us.

Event Marketing 40

Event Marketing Mobile Marketing Conference Marketing & Strategy 40

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 223

Planning Marketing Plans Work Management Marketing Management 223

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 76

Examples ROI Planning Work Management 76

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. presentation downloads, session video) after the event. Lots of things.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 240

Stats Planning Marketing Budget Creation Marketing Budget 240

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). We also use the blog to promote our webinars.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120