SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Avoiding spam: There’s a fine line between regular communication and spamming. The entire marketing approach becomes more consistent and error-free.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 72

Correlation Lead Scoring Lead Ranking Traffic 72

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. In the best-case scenario, your emails will land in Promotions or Updates.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. . TOUCH 2 – Send a Personalized Warm Email.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Email nurture campaigns help you build affinity with both customers and prospects. Pressure has been building around proving ROI.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. It’s no longer enough to use a recipient’s name in an email subject line and call it a day. Let’s get into it!

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 80

Email Marketing Planning Open Rate Click Rate 80

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Test different subject lines: Subject lines should be designed to pique the interest of your recipients.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Edit marketing emails. Enroll contacts in sequences (beta).

Enterprise Management 87

Enterprise Management Hubspot Paid Search Agency Work Management 87

Binary Demand

APRIL 29, 2024

[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Conversica

DECEMBER 21, 2019

The same thing works for Marketing and Sales outreach. In that spirit, here are a few tips regarding personalization, email outreach and AI. Here’s a handful of findings to convince you of the efficacy of personalized email marketing: Personalized emails deliver six times higher transaction rates than non-personalized emails.

Marketing AI 99

Marketing AI Personalization Burn Rate Outreach 99

Outreach

DECEMBER 17, 2020

In sales, especially this year, we had to be willing to adapt. We had to let go of our expectations and plans for the year as sales leaders and make new ones. To help you continue to adapt your GTM strategy in 2021, we’ve rounded up some of our best sales blog posts from 2020. What Is the Future of B2B Sales?

Best Practices 52

Best Practices Outreach Sample B2B Sales 52

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. The beauty of sales prospecting with video is that in just under two minutes , you can: Catch a prospect’s attention by emailing a video personalized made just for them. The Art of the Subject Line 4.2

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

xiQ

OCTOBER 12, 2023

Unlocking Success in Sales: Harnessing the Power of Buyer Groups in xIQ In today’s fast-paced world of sales, building meaningful relationships with clients and prospects is at the heart of success. For sales plays, consider 2-3 initial emails over a 3-5 week period, followed by periodic follow-ups.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? Let’s get started! Let’s get back to the topic.

Examples 77

Examples ROI Planning Work Management 77

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Nurturing leads to a sale.

Template 133

Template Email Marketing Blast Campaigns Planning 133

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

RebelMouse

JANUARY 5, 2024

A/B Testing Example #1: Subject Lines One example of A/B testing includes subject lines. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR. Imagine that you want to increase the sales driven by your e-commerce product page.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Email Marketing vs. More than 4.37

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Launch Marketing

SEPTEMBER 27, 2023

Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

CoSchedule

FEBRUARY 16, 2023

The initial email makes a polite introduction when you’re trying to get something done, whether it’s closing a deal or collecting information. That’s where follow-up emails come into the picture. Just the first follow-up email can increase your reply rate by 40% ! And while it’s important, it isn’t the whole story.

Practices 94

Practices Urgency Marketing Best Practices Template 94

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Maybe it’s a blog post or your landing page. Blog posts. Email newsletter. Email pitches.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Scoop.it

JULY 12, 2022

Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails. . Suppose you are using an email marketing software tool like Mailchimp.

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 leads per 1,000 emails sent. It can also help businesses increase their sales by an average of 12%.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 What is Video for Sales?

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Google and Apple provide users with the ability to block email senders from using invisible pixels to track email open rates.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Cart abandonment emails are one of the leading cart recovery methods you can employ. of all cart abandonment emails are opened, 11.6% of all cart abandonment emails are clicked and 29.9% In this blog, I’ll show you 5 ways to make cart abandonment emails work for you and your business. Cross-Sell Where You Can.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. In this blog, I’ll give a deeper dive into how to create a drip campaign with your existing customers in mind. . Welcome Email. Begin With the End in Mind. Segment and Set Rules.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215