Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

Google 202

Google User-Generated Content Intent Search Marketing 202

SmartBug Media

JUNE 22, 2021

Even the most well-written blog post needs a little help getting over the finish line, and more importantly, in front of the right audience. Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Ranking Lead Scoring 94

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. To see increased brand awareness, your businesses should stick to 1 – 2 blog posts per week and between 1,000 – 1,200 words per week. Loyal audiences require content calendars dedicated to valuable blog topics. Are you sitting down?

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. Image credit: cottonbro on Pexels.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Search Engine Journal

NOVEMBER 14, 2019

Here are 25 ways to come up with creative, search engine optimized blog post ideas your audience will love. The post 25+ Unique Blog Post Ideas to Engage Your Readers via @seocopychick appeared first on Search Engine Journal.

Creativity 97

Creativity Optimization SEO Content Marketing 97

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. To get to the crux of this conversation, this blog will shed light on the pros and cons of ai-generated content and how you can use AI to create your marketing assets.

Generation 98

Generation Psychographics Content User-Generated Content 98

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. And how can you apply them to your own business to maximize your ROI? We have proven that the key to great content marketing is to prioritize consistency and expertise. Not convinced? We have proof! 3…2…1…Action!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Marketing Insider Group

DECEMBER 18, 2023

You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. Invest in Educating Consumers Google’s increasingly sophisticated search algorithms are making content both more and less important. Let’s explain how that’s possible.

Marketing & Strategy 231

Marketing & Strategy Marketing Strategy Work Management Product 231

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Experienced digital agencies (mentor) are offering knowledge to help content marketers outsmart search engines (enemy) to achieve page one ranking (reward).

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Top Rank Marketing

DECEMBER 20, 2023

Many consider it to be a search engine instead of a social media channel. The search aspect is the most important for most users, which is why the social platform’s about section calls it is a visual discovery engine. This is because Google’s search algorithms often like good pins.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Top Rank Marketing

SEPTEMBER 1, 2023

Search Engine Journal US creators opt for Instagram, despite Reels revenue concerns Some 60 percent of U.S. The post Elevate B2B Marketing News Weekly Roundup: Google’s New Enterprise AI & The Rising Importance of B2B Upskilling appeared first on B2B Marketing Blog - TopRank®.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Marketing Insider Group

DECEMBER 18, 2023

Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. It offers diverse ad formats and detailed targeting options, making it an ideal choice for engaging users with varied interests and behaviors.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. To write one, creatively reference the content of your email. Your listing is likely the first or one of the first things in your organic search results. Or consider hiring an intern to help you write your blog material. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. From technical skills to more trendy, interesting points, CMI has your back with their blog posts. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Valasys

JANUARY 9, 2023

With automated systems taking care of simple tasks like responding to customer inquiries or scheduling social media posts, your team will have more time to focus on complex tasks that require creative problem-solving. Guide To Start a MarTech Blog In 2023. The technology used to write and publish blogs is called MarTech.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Ranking 101

Contently

FEBRUARY 8, 2023

There are days when you are inspired and creative and deliver the best risotto ever. It can help you deliver the best content consistently and creatively. Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. Content marketing is like cooking.

Marketing AI 173

Marketing AI Trends Google SEO 173

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? While both focus on the same channel, search engine optimization and paid search (i.e. Why try to rank organically if I can just run a Google Ads campaign?

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai I have written about the importance of writing effective AI creative briefs and needed to take the next step using my own advice. What Is Prompt Engineering? Specify it.

Generation 150

Generation API Webinar Metrics FAQ 150

Brandpoint

NOVEMBER 15, 2022

Have you noticed that this topic creates a collaboration gap between digital marketers, creatives and other departments? In fact, I believe SEO is a major point of contention and a huge divider between teams of creatives, PR professionals, product managers and digital marketers. Are you talking about SEO, but in the wrong way?

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. They expect technology to align B2B buying with their individual preferences, delivering personalized offers and serving up tailored search engine results. It was highly creative, resulting in original campaigns that differentiated companies.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. Blog Drunk. You try to avoid it.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Scoop.it

JANUARY 14, 2020

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. At best, this wastes time and creative energy. But there’s a difference between having a blog and having an effective blog.

Paid Content 59

Paid Content CMS Development Business Advertising Agencies 59

Hubspot

SEPTEMBER 12, 2019

That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before. As you wish: Source: Google Search Console.

Hubspot 74

Hubspot Traffic SERP Template 74

Animalz blog

MAY 15, 2023

churns out hundreds of clever copywriting ideas and creates quick blog post drafts. Faster blog post drafts? Whipping up ultra-creative marketing copy and short-form content, like social media posts, product descriptions, and article titles. Jasper Writing long-form content, like landing pages or blog posts.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Valasys

APRIL 16, 2024

Boosting Search Engine Optimization In the domain of digital marketing , prominence holds significant sway. What better method to elevate your digital footprint than by refining your content for search engine algorithms? Unlocking Creativity The essence of captivating content dwells within the realms of creativity.

Marketing AI 40

Marketing AI Generation Dwell Content 40

Martech

DECEMBER 1, 2023

Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Initially, there were concerns that AI-generated content would rank lower in search engines. If it is useful, helpful, original and satisfies aspects of E-E-A-T , it might do well in Search.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Martech

MAY 26, 2023

But some naysayers say it’s cheating, plagiarizing and killing the creative process. AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests. One of these opportunities is optimizing your content for voice search.

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. 40% of engineers and technical buyers found datasheets to be the most valuable content when researching to make a significant purchase for work.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing. They can be blog posts, articles, social media captions, website copies, etc.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62