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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

We recommend that anyone using AI to support competitive analysis, and customer and market research initiatives be aware of these five in particular: Biased Training Data : AI models learn from historical data, and if this data is biased, the AI model will inherit and potentially amplify those biases.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

We’ll use blogging as an example. Most bloggers think about search as the primary customer acquisition channel for blogging. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Some of these are more important than others.

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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Coca-Cola lets employees recommend stories on their corporate blog with a special “Staff Picks” section. Empathy can be inspired, but I’m not so sure it can be trained,” Wilmott surmised.

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[Research Round-Up] AI vs. Humans - Round 1

B2B Marketing Directions

However, the researchers noted that novelty did not appear to be significantly correlated with purchase intent. Large language models are trained on a voluminous amount of data from incredibly diverse sources. In this experiment, the mean novelty value of the human-generated ideas was higher than that of the ideas generated by ChatGPT.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

A classic inbound sales tactic is working with the marketing department to create a blog post and social series about the power of your product. For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. Use those trends to tweak your future training programs.

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5 strategies to improve customer service performance

Seismic

For this data to be valuable, leaders need to look beyond operational metrics like average call time and the number of calls in the queue because they don’t exactly correlate to performance. Prioritize continuous training High-quality customer service includes correct answers, fast resolutions, and effortless assistance.

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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

In this blog, we will explore the importance of leveraging metrics for B2B customer-led growth and delve into effective strategies to unlock their potential. Look for correlations between different metrics and customer behavior to gain a holistic understanding of your customers’ needs and preferences.