Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

SmartBug Media

JULY 17, 2020

Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want. From using data from an authoritative source to writing informational content in an authoritative way, this is how your business can generate more leads.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Anyword

DECEMBER 1, 2021

This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing? Then came the Internet and with it, the concept of branding through content. The goal of content writing is to establish the author and their organization as experts in their field as a means of branding.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Individual profiles list experience and credentials, so even a small amount of effort will reveal exactly what type of content brands can expect from LinkedIn influencers.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

The ABM Agency

AUGUST 30, 2020

This is especially true if you’re a B2B company creating content to push specific accounts down the sales funnel—from the awareness stage through the final evaluation stage. On average, it takes about 40 different pieces of content to execute a true ABM campaign. Repurpose the content you already have. Start with a blog post ?

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. The content you serve in each channel should change accordingly. The content you serve in each channel should change accordingly. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Stevens & Tate

MARCH 1, 2024

By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Biznology

JUNE 29, 2018

So, what are the implications for sales communication content, and for video content in sales communication particularly? Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. But it may go unshared.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

ClearVoice

MARCH 16, 2022

B2B marketing trends: The Drum Predictions 2022 Festival discusses B2B marketing trends that will change how you develop content. ” Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Porch Group Media

MAY 27, 2021

This is followed by YouTube and WhatsApp, each at 2 billion users. While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. Reading reviews, researching topics, skimming online articles, and browsing social media content. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Several studies clearly demonstrate the dominance of social networks in content marketing.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

BOP Design

NOVEMBER 14, 2023

B2B companies must pay attention to website factors like page speed (more on that later), paths to conversion, compelling content, purposeful design, and convincing calls to action. Long-form content While the idea of long-form content is certainly not new, it is evolving to take on different formats. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

AUGUST 22, 2017

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Producing videos you share on YouTube as well your website. Involve your employees.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Onalytica B2B

APRIL 3, 2018

What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. They publish content that is relevant to particular topics.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . With so much content to create and with so much of it already created, how to emerge out of all this chaos? What Is Content Distribution?

Distribution 52

Distribution Outgrow Best Practices Content 52

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Leadspace

AUGUST 15, 2019

You want your content to make an impression. You’re doing everything but your content isn’t generating leads. So, how do you speak to a B2B customer through content marketing? Well, to help, here are five ways to make content speak to a business audience. Business White Papers and Customer Case Studies.

Webcast 48

Webcast Business Case Studies Case Study 48

ClearVoice

JULY 27, 2022

Branded content is everywhere today, from apps to your local newspaper to that DIY photo you found on Pinterest. In this post, we bring 5 examples of brands absolutely excel at content marketing and explain what you should do to bring your content to the next level. What is content marketing? How can we do better?

Examples 52

Examples Brand Identity Branding Content Marketing 52

Scoop.it

DECEMBER 19, 2019

Imagine this: You’re working on content curation for your business site’s blog. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals. . Why You Need to Curate Content for People with Disabilities. 7 Ways to Curate Content that is Accessible for All.

Curation 54

Curation Content Click Rate Paper 54

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. However, a blog site with a fully integrated blog has many advantages over the retrofit option.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Online courses On-demand training providers, like Coursera, LinkedIn Learning, and Pluralsight, offer access to most content for free. Start a podcast, blog or YouTube channel. Hold expert open office hours.

Work Management 106

Work Management Marketing Management Training Vendors 106

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

JUNE 24, 2022

Essentially, native advertising is paid content that looks organic. A native ad is seamlessly weaved into the content experience, often appearing as a post or page element that follows a platform’s structure. Native advertising vs. sponsored content. Sponsored content refers to paid posts created to promote a brand.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Navigate the Channel

DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Brand Transparency is Essential.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93