Six Best Practices for Marketing with White Papers
MARCH 25, 2014
documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Solve a real problem.
How to Create a White Paper: Get Found Online and Grow Readership
Writing on the Web
APRIL 6, 2016
If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. CAST Your Net: A is for Assets. I’ve been blogging about ways to grow your reader base using this memory device: C ontent.
White Paper Do’s and Don’ts
NOVEMBER 24, 2015
These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing. Lead Generation White Papers Writing Blog Blog Post Content Marketing Editing Homepage Resources
White Papers are Not Dead. They’re on Life Support.
MARCH 27, 2013
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Blue Paper?
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Now There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Link to your white paper on your home page.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page. Company Blog.
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
How Do You Turn Your New White Paper into a Content Marketing Machine? What if you had a comprehensive content marketing program instead? To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ). Turn those into 3-4 blog articles.).
How to write blog posts from a white paper
MARCH 23, 2012
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there. The white paper has one big idea.
Five FREE B2B Social Media White Papers
PWB Marketing Blog
NOVEMBER 8, 2011
More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders.
WriteSpark: Best Blog Posts about White Papers
NOVEMBER 14, 2012
This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Set the purchasing agenda with white papers.
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
Is Your White Paper a Sales Pitch in Disguise?
Writing on the Web
APRIL 4, 2011
I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? I’m racking my brain and finding it quite difficult to come up with any good examples. Blog this on Blogger. buyer.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. Here is Bloom Group’s position on this [link]. Tweet This!
Permission Marketing Drives White Paper Relevance
NOVEMBER 4, 2011
Your prospects have access to vast amounts of content, and they want it on their terms. Not only is there too much going on in our lives, but also we have greater access to the content that will educate and entertain us. Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. They offer quality, relevant educational content. More importantly, white papers provide enormous opportunity.
Prospects DO Judge Your White Paper by its Cover
Savvy B2B Marketing
SEPTEMBER 29, 2011
I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. IDG Connect showed two white paper cover examples side-by-side to 250 buying team members and asked their preference. Related Posts: 9 Reasons Why White Papers Still Matter.
Study: How Much of Your Content Marketing Is Effective?
Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%
How to Find New Customers – the awesome and free white paper
AUGUST 1, 2012
Grab the awesome and free white paper How to Find New Customers here. This is the white paper which The Funnelholic wrote “ So much has been writtten about B2B demand generation, but Jeff Ogden’s white paper How to Find New Customers makes it simple – which makes it a “must-read.”" You need fresh free insights. We deliver.If
B2B Marketers Can Benefit from Creating White Papers
NOVEMBER 18, 2014
While content marketing can be extremely beneficial and valuable for all marketers, the form it takes (or should take) can differ greatly depending on the target audience. However, for B2B marketers, this form of content is unlikely to be worthwhile enough to justify a large outlay of time or money. White papers offer several attractive benefits for B2B companies.
How to turn a good white paper into a great lead generation piece
MARCH 8, 2011
Great content or a great lead generation tool. Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. Why go outside for creation of content? We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by Marketo.
Guidelines for White Papers and Case Studies
JULY 16, 2013
Carolyn Goodman, president and creative director of Goodman Marketing Partners, Inc, defines content marketing as “creation and distribution of original content that has perceived value in order to positively position your brand in the minds of your prospects and customers.”. My post about Shaffstall’s discussion of content promotion will be coming to you next week.
Repurposing Content – Making Blog Posts into White Papers
EMagine B2B Blog
JUNE 21, 2012
In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content necessary to create thought leadership, attract visitors and gain authority on their targeted areas of expertise. When we speak of content, we often are referring to web content, blog posts, whitepapers, videos, webinars and social [.]. Blogs, Blogging Content Development
New White Paper on B2B Blogging in 2011
FEBRUARY 7, 2011
Blogging is THE business imperative in B2B marketing today Hubspot found that companies with a blog have twice as many Twitter followers as those who do not blog. It also provides regularly updated content for social networks such as Twitter, … Continue reading → Business relationships Demand Generation Leadership Lessons
How to Turn Your New White Paper into a Great Lead Generation Product
MARCH 3, 2012
B2B Lead Generation : Great content or a great lead generation tool. Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. What are current best practices on white paper marketing? We’ve penned 4 great white papers to date – all are free at Find New Customers. Why go outside for creation of content? You blog about it.
How to turn a good white paper into a great lead generation piece
SEPTEMBER 20, 2011
B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. What are current best practices on white paper marketing? Our white paper experience. We’ve penned 3 great white papers to date – all are free at Find New Customers. You blog about it. How to Find New Customers.
Quiz: Is it a Case Study or a White Paper?
Stories that Sell
JUNE 20, 2012
Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies "white papers," and vice versa - even marketing folks. Customer case studies and white papers are both narrative forms of marketing that focus more on how challenges are solved rather than on heavy promotion. Answers. 1.
How to Find New Customers – the highly acclaimed white paper
APRIL 28, 2011
This classic white paper, originally penned many months ago, has won broad acclaim, like this CEO. “ I think this white paper is excellent. The Funnelholic called it a “must read. And another CMO wrote “It’s a great read. I printed it and gave it to my entire marketing team.. discuss this white paper in the video clip below. Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). Lead Generation Companies | How to Find New Customers. What do you think?
3 Blog Posts on Crafting Amazing B2B Content
DECEMBER 10, 2015
Some of our best recent posts on content creation, we hope you find them helpful! Surveys show 3 widely popular kinds of content: white papers, infographics, and eBooks. How can you get the most out of these time tested content-types? Ebook White Paper Development Homepage Content Creation Lead Generation White Papers Blog Repurposing Content Blog Post Infographic Development Resources Infographics Ebook Development Content Marketing
How to turn a good white paper into a great lead generation piece
AUGUST 8, 2011
B2B Lead Generation: Great content or a great lead generation tool. Jonathan Kantor of White Paper Source also blogged about this. Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. Why go outside for creation of content? You blog about it. What’s the difference?
B2B Marketers Are Turning Away Prospects
Digital B2B Marketing
MAY 22, 2012
One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. Does Your Content Create A Barrier? Ebooks, blogs and podcasts all follow and have been used by more than 50%.
How to Generate More Opt-ins With Your Email Marketing Campaign
It's All About Revenue
DECEMBER 1, 2013
by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. Request their Presence.
What Happens When You Need B2B Content but Have No Budget?
FEBRUARY 17, 2016
Have you been tasked to create fresh content to generate leads but have no budget? Get some ideas on how you can think outside the box and get new content. While high-quality content is worth every penny, you may not be working with a budget that can develop what you would like. Learn some helpful tips to improve your content strategy here.
3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
APRIL 4, 2014
For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts.
How to Build Your Content Portfolio with Fresh eBooks
JANUARY 13, 2016
Want to see how you can produce fresh eBooks with existing content? Learn what works in eBooks and what types of content you should repurpose to build relevant content into your portfolio. Content Ebook Webinars Homepage Content Creation Lead Generation White Papers Q&A Blog Blog Post Ebook Development B2B Resources
5 Campaign Ideas for When You Have No Content
JUNE 27, 2012
For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Do you offer email subscriptions to your blog ?
15 Elements Most Successful Blogs Have in Common
MARCH 10, 2016
What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.
5 Reasons Your Business Needs White Papers & eBooks
AUGUST 1, 2014
In the ever-evolving world of content marketing, not all content is created equal. Long-form written content sets sales teams up for success by generating more high-quality leads. White papers & ebooks ( defined as “an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision”) are powerful and valuable content pieces.
How to Translate Your Technical Expertise to Digestible B2B Content
MARCH 23, 2016
Here are five tips to help translate technical language so your content can be understood by all interested parties. Content ROI Technical Lead Generation White Papers IT Blog TCO Blog Post Audiences Homepage ResourcesHow do you translate your technical solution into a thought leadership piece, easily understood by B2B decision makers without IT expertise? Learn here. The challenge today is explaining your technical solution in a way that even a lay person can understand it.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.
10 Blogging, Content and Social Media Metrics and How to Improve Them
Social Marketing Forum
APRIL 14, 2013
A white paper from Vocus identified 10 key blogging, content and social media metrics. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. We also added several tips to improve them.
Do Your Words Mean What You Think They Mean?
OCTOBER 30, 2015
Clear copy for B2B content should be just as important as using appealing imagery. The rules of good writing apply even for primarily visual content. Avoid these mistakes to ensure your content hits the right notes. White Papers Blog Blog Post Infographics Images Editing Homepage Resources