This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. had them redesign the logo so the first ‘W’ looked like a crown and the baseline simply became ‘content is king’. Hurray. It gets worse. MORE >>

What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Reminds me of going out of the house with your zipper undone… So here’s my handy-dandy checklist to whip out before you hit publish… Pick the topic, find a hook, tip, trend. MORE >>

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. What I’ve outlined here is my process for developing a sound content marketing strategy for industrial clients who are new to using inbound content marketing for generating more high quality leads at a lower cost per lead. The H stands for How. MORE >>

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Keep content on your website fresh and dynamic. Publish information cost-effectively. MORE >>

'In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. But have you delved into the word of guest blogging? In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog. So where should you look for guest blogging avenues? MORE >>