Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

PureB2B

JANUARY 25, 2024

Any old blog content is and could still be king. Here’s how repurposing old content can bring in the gold with content syndication.

Content 143

Content Content Marketing Marketing 143

Marketing Insider Group

JANUARY 21, 2019

If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase […].

Content 279

Content High Quality Lead Profiling Social Media 279

Marketing Insider Group

AUGUST 1, 2017

There is an entire world of content out there beyond blogs. It’s true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. The post Content Marketing Without a Blog – Is It Possible?

Content Marketing 279

Content Marketing Content Marketing & Strategy Lead Generation 279

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. They shine brightest when tackling short-term or one-off projects.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Introductions are not just a place to add fluff before you get to the real content. Quick Takeaways.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Weight Watchers has a blog sharing the real life weight-loss experiences of its members as well as tips for diet and exercise. Quick Takeaways.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Content Marketing Institute

MARCH 6, 2024

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.

Newsletter 113

Newsletter Peer-to-peer Advertising Channels Video Marketing 113

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Is Trending Now?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. You must optimize your blogs for specific keywords.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Content Marketing Institute

MARCH 24, 2022

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →

Video Marketing 127

Video Marketing Content Marketing Case Study Case Studies 127

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece.

Content Marketing 127

Content Marketing Paper Content SEO 127

Ahrefs

NOVEMBER 23, 2023

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. You can think of a … Read more ›

Generation 110

Generation Content Traffic Process 110

Visitor Queue

JULY 20, 2023

Imagine sitting back, sipping your cup of coffee, and watching your blog content generate in seconds. Although AI generated blog content with can seem like a great way to mass produce content, is […] The post AI-Generated Blog Content: The Pros and Cons appeared first on Visitor Queue Blog | Identify Website Traffic.

Generation 92

Generation Content Traffic Marketing Websites 92

Roketto

APRIL 27, 2021

For many marketing managers, thinking (or dreaming) up marketing blog topics is the biggest barrier to building momentum with content marketing.

Business Blogging 158

Business Blogging Ad Building Barriers Effectiveness 158

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward.

Resources 136

Resources B2B Marketing Planning B2B 136

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. It uses artificial intelligence (AI) to analyze your content as you write, providing real-time suggestions for improving readability, clarity, style, grammar, and search engine optimization (SEO).

Hubspot 94

Hubspot Marketing AI Generation Content 94

CopyBlogger

SEPTEMBER 8, 2022

If you’re interested in blogging, you’ve probably seen plenty of case studies with screenshots of crazy revenue numbers from blogs. The post The Ultimate Blogging Guide to Content That Works appeared first on Copyblogger. Continue Reading.

Case Study 117

Case Study Case Studies Content Studies 117

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Roketto

AUGUST 26, 2022

You’re probably here because you’ve heard about the benefits that blogging can have for your business: Drives traffic to your website. Gives you better visibility online. Helps convert interested leads into customers. Helps you establish your business as an authority in your industry.

Pricing 83

Pricing Price Content Marketing Content 83

BOP Design

APRIL 18, 2024

Content marketing should be an integral part of a comprehensive B2B marketing strategy. Unfortunately, we often see that B2B firms don’t understand the true value of content marketing or how it helps to achieve overall business goals. The post How B2B Firms Use Content Marketing appeared first on Bop Design.

B2B Marketing 62

B2B Marketing Content Marketing B2B Content 62

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Why Your Law Firm Needs a Blog. Which ones are trends?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Supplement Written Content with Video.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. Get mileage out of your content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. The truth is the internet is full of poor-quality content, weak marketing, and a lot of noise.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

ClearVoice

APRIL 1, 2022

While these entrepreneurs and their companies may aptly handle business operations, it’s not uncommon for smaller things to fall through the cracks… even if those seemingly small things — like building a blog — can help grow their business in a big way. Businesses that push out 16 or more blog pieces per month receive 3.5

Advertising Agencies 104

Advertising Agencies Paid Search Agency Content Ad Frequency 104

Method and Metric

SEPTEMBER 27, 2023

We are frequently approached by businesses that publish weekly blog posts that aren’t driving search traffic. Blog writing without a content marketing strategy woven with SEO tactics, is often a waste of time and resources. Without one, your […]

SEO 59

SEO Marketing Strategy Marketing & Strategy Content Marketing 59

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. The key here is to avoid direct sales pitches in your content.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ClearVoice

JUNE 7, 2022

This is why FAQs make excellent blog content, especially during the content ideation process. More specifically, they can form the foundation of a cluster content strategy that keeps readers on your site, addresses their concerns and queries, and boosts your SEO. What exactly is a blog intended to be used for?

FAQ 98

FAQ Content Education Trust Marketing 98