They are content marketing echo chambers.  What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” This is about compelling content that puts customers needs ahead of the brand in order to create powerful connections. They They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. There are plenty of excuses for overly-promotional and boring content. MORE >>

Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing. So here is the content marketing bucket list to help you prioritize where you should start. What Calculate the cost of content that never gets used. Prioritize your key buyer personas and their content needs. MORE >>

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. Are marketers pushing the boundaries in pursuit of more leads or are publishers loosening their standards to collect more advertising dollars? Content gets written and distributed because someone is paying for it. MORE >>

In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. was active in media, online publishing and digital marketing strategies at that time and didn’t have to think long about the way forward of that small business. However, everyone overlooked content. Hurray. MORE >>

” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. This is the leader, the person accountable to the organization for making sure your business is creating, curating and syndicating the content your buyers are looking fo,r in all the channels where they are looking. Content Curator. They find great content. Content Marketing MORE >>