Trending Sources

7 Content Marketing Mistakes Costing You Time and Money

Act-On

Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. Here’s what the increase looks like year over year: That rate of content publishing – sometimes called content “velocity” – isn’t going to stop. The end of content marketing? Are you ready to give up?

Cost 124

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Lenati ). 2.

Stats 130

25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy

B2B Marketing Insider

Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […]. Content Marketing

Tools 93

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps.

10 Hacks for Content Marketers Who Have Little Time

B2B Marketing Insider

Yes, this entire content marketing thing is great. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group. That is a wonderful opportunity, to say the least. People […].

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. Content has the cues. Beginnings are hard.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets. Content Marketing Manager, Lattice Engines.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Only about half of marketers try to connect content to sales.

Stats 137

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Smart content.

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

Report 100

An A to Z of Content Marketing Best Practices

Act-On

There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. As in data -driven marketing.

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. The solution therefore must be this new-fangled thing called […] The post Industrial Content Marketing Boosts Sales for Distributors by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. Promote Your Content Among Key Influencers. Content.

Brand 146

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

Tools 112

How Has Content Marketing Valuation Matured?

KoMarketing Associates

I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Liz is a frequent speake r on the topic of content marketing ROI, and in 2015 published a book with co-author Michael Brenner about how to measure content marketing success in business terms. DATA IS ONE THING.

Content Marketing Trend: “Micro-Content”

B2B Marketing Insider

Gary Vaynerchuk is a digital marketing legend. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. VaynerMedia’s Foray Into Micro-Content.

Trends 106

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” Should content generate leads or relationships? ” I asked.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

9 Content Marketing Myths…BUSTED

B2B Marketing Insider

It is a universal truth that a company in possession of a marketing budget needs content marketing. 10% of organizations are still holding out on using content to market their products and services. The post 9 Content Marketing Myths…BUSTED appeared first on Marketing Insider Group. Content MarketingOr is it?

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. The Track Maven study found that content engagement decreased by 17% in the same period. 

7 Predictions for Content Marketing in 2016

Act-On

2016 holds a lot of promise for content marketers. Things like content shock and mobile usage aren’t going to go away, but there are plenty of ways to mitigate the damage. If you’ve already figured out your content marketing strategy for the new year, kudos to you. Here’s what I see for the coming year. 1) Content shock will continue – and get worse. Sorry.

Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. little.

How Manufacturing Content Marketing Sets the Table for Sales

Industrial Marketing Today

They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. This is only a content summary. Visit my website for more content on industrial marketing.].

Why Email is Essential for Your Content Marketing Strategy

It's All About Revenue

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

Email 142

A new process to quantify content marketing success

grow - Practical Marketing Solutions

“MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. content marketing measurement process. Content Shareability ratings.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Content Gaps.

Plan 118

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast.

How To Lead With Customer-Focused Content

Tony Zambito

The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago.  Content is ubiquitous in all phases of life and in business.  In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space. New Dilemmas For Marketers. by Creative Stall.

Visually + ScribbleLiveThe Future of Content Marketing

Visually

As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. Visually has met these needs for the past four years by pairing brands with top creative talent, and giving them the tools they need to make content creation fast and affordable.

This Week in Content Marketing: Content Marketing Now Scientifically Proven

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I are encouraged by a venture capitalist’s take on content as an asset that compounds in value. A key to creating this value? Evergreen content. This week’s This Old Marketing example is from ­­­­­­­­­Thomas Chippendale.

8 Common Ways Most Content Marketers Fail

It's All About Revenue

Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. However, many marketers end up hosting these pieces in multiple locations.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. relevant and carefully targeted) content.

‘Snackable’ Formats Driving Content Marketing

It's All About Revenue

by Eloqua | Tweet this What makes being a Modern Marketer so special? When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, one of our most promising observations is that Modern Marketers are making their content more ‘snackable’, visual and engaging, which is fantastic news for B2B prospects!

Why Data-Driven Storytelling is the Next Big Thing in Content Marketing

Act-On

B2B marketers know there is no shortage of data; most of us are overflowing with it. That’s why innovative marketers are capturing this otherwise discarded information and using it for a totally different purpose: content marketing. The Harvard Business Review predicts that data-driven storytelling is positioned to be the next big trend in content marketing.

10 Examples To Prove Content Marketing ROI To Your CEO

B2B Marketing Insider

It’s not always easy to convince your CMO and marketing leaders to give you the budget and support for content marketing. To get their buy-in, you need to show them the ROI of content marketing. But what makes this so hard is because content marketing is a long-term investment with long-term results. Content marketing is […].

Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Yet, many marketers are still struggling with something very important. Only 21 percent of B2B marketers report that they are successful in measuring content marketing.

ROI 73

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Content Marketing That Converts

B2B Marketing Insider

How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. That’s the secret to creating content marketing converts! Tweet this !].