Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. You get a bird’s eye view of the keyword landscape.

Keywords 95

Keywords Paid Content SEO Lead Scoring 95

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Marketing Insider Group

NOVEMBER 28, 2022

At the end of last year, as a growing RevBoss was building out their marketing department, they knew they needed to add consistent content as a key piece of their digital marketing strategy. The Problem: A Need for More Consistent Content. It’s hard to create content,” Evan shared. “It’s The results one year later?

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Introductions are not just a place to add fluff before you get to the real content. Quick Takeaways.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 313

Marketing AI Curation Content SERP 313

Salesforce Marketing Cloud

NOVEMBER 15, 2023

It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. That’s where doing keyword research, and choosing the right SEO keyword, comes in. Are searchers even looking for long form content on this topic?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. How Can My Business Benefit from Blogging?

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. It uses artificial intelligence (AI) to analyze your content as you write, providing real-time suggestions for improving readability, clarity, style, grammar, and search engine optimization (SEO).

Hubspot 94

Hubspot Marketing AI Generation Content 94

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. The key here is to avoid direct sales pitches in your content.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Search Engine Journal

APRIL 21, 2021

Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. The post Blog Keyword Strategy: 7 Tips for Getting It Right appeared first on Search Engine Journal.

Keywords 98

Keywords Tips Marketing & Strategy Top of Funnel 98

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit.

SEO 93

SEO Content Keywords Analysis 93

ClearVoice

SEPTEMBER 13, 2022

Are you interested in connecting your content with people who can benefit from your information? Choosing the right keywords that help you rank higher on Google’s search results is an excellent way to accomplish both goals. How Do You Choose Keywords for Google? How Do You Find Popular Keywords? Keyword Generator.

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

seo.co

APRIL 17, 2022

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Humanizes your law firm.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Excelsior Research

SEPTEMBER 13, 2022

Why keyword frequency matters in every content? Are looking forward to publishing your content online but just basic knowledge? You must know keyword but on what basis should it be used? We have made a note to Why keyword frequency matters in every content? Why keyword frequency matters in every content?

Keywords 52

Keywords Ad Frequency Lead Scoring Lead Ranking 52

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 76

Correlation Lead Scoring Lead Ranking Traffic 76

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece.

Content Marketing 127

Content Marketing Paper Content SEO 127

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research?

Youtube 129

Youtube Keywords Research Effectiveness 129

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. In this guide, you’ll learn why your content doesn’t convert and what you can do about it. Table of Contents Why don’t blogs convert? Misaligned keyword strategy. Misaligned keyword strategy. Low-quality content.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Moz

AUGUST 27, 2019

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) What are keywords? Where do I find keywords?

Keywords 71

Keywords Blogger RSS Opt-out 71

ClearVoice

APRIL 1, 2022

While these entrepreneurs and their companies may aptly handle business operations, it’s not uncommon for smaller things to fall through the cracks… even if those seemingly small things — like building a blog — can help grow their business in a big way. Businesses that push out 16 or more blog pieces per month receive 3.5

Advertising Agencies 104

Advertising Agencies Paid Search Agency Content Ad Frequency 104

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. At the time I chatted with John, Intercom had already raised $240 million, employed nine people on their content team, and enjoyed deep executive buy-in for their program. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81