Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. How can you use your blogs for this purpose? Engage Your Blog Visitors What does this mean? How do you engage your blog visitors?

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

AUGUST 19, 2006

In my first search rankings tip I discussed how you can adjust the TITLE tag of your blog to help improve the strength of your keywords. Do a search on Google for a topic that you're focusing on, see which popular sites come back, go to the site/blog and ask the site for a link to your blog. Today's tips is even more important.

Tips 100

Tips Blogger Tagging Traffic 100

Anything Goes Marketing

OCTOBER 2, 2006

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. Blogs of course silly rabbit! If they get really inspired (which they may), you may even see a few comments from them on your blog. Mix in podcasts and video blogs and you've got yourself a multi-media party!

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

SEPTEMBER 6, 2006

Here's a great podcast found on Yaro Starak's Entrepeneur's Journey blog in which he interviews Darren Rowse of Problogger. The topic of this audio download is " Building Blog Traffic ". For example, you can blog about Adsense which is a sub-niche of Problogger. In the beginning, Darren used to comment on around 100 blogs a day!

Traffic 100

Traffic Adsense Digg Ad Building 100

Anything Goes Marketing

JULY 27, 2006

At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. This type of mentality is what really pissed me off when I found Nike's Basketball blog. Blogs are not that much different from newsletters in many ways. Blogs can be used in conjunction for this purpose.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

APRIL 10, 2006

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! Here are my top 10 ways to lose traffic on your blog in 10 days: Don't add any new content. Let your blog just "chill". Don't add any comments on any other blogs, ever!

Traffic 100

Traffic Tagging SEO Google 100

Anything Goes Marketing

SEPTEMBER 30, 2006

When you're designing a website, blog or email template do you ever think about how your users will actually see it? When I wrote a post on How to convert blog traffic into loyal readers I mentioned that it's important to make it easy for your readers to subscribe to your blog.

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

AUGUST 1, 2006

At the heart of blogging is what some people may call " user generated content " (UGC). You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space. Technorati tags: CNN , CNN exchange , User generated content

User-Generated Content 100

User-Generated Content Generation Best Practices Content 100

Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. You can apply this to your blog as well as Problogger recently demonstrated the successfulness of lists.

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

FEBRUARY 11, 2014

Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media' Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Lead Generation 100

Anything Goes Marketing

APRIL 20, 2006

Welcome to the world of dynamic email content. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. Dynamic content gets you partially there as you're able to deliver a finely tuned message based on the great data that you've been collecting. Do you use dynamic email content?

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

SEPTEMBER 11, 2013

This was a post I originally created for Kapost''s Content Marketeer Blog. I’m too busy.” “I’m I’m travelling." It’s end of quarter.” “I I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial?

Email Marketing 100

Email Marketing Content Marketing Content Business 100

Anything Goes Marketing

JANUARY 20, 2013

This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. This is a guest post from CRM Analyst Ashley Verrill. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check.

Social Media 100

Social Media Customer Surveys Email Marketing Social Marketing 100

Anything Goes Marketing

APRIL 23, 2007

My blog, your blog, OUR blogs : As a community member, you can write your own blog on USA Today or you can read one of the various "expert blog" on the USA Today website. They have The Weather Guys , American Idol chatter , and a sports blog. online communities.

Web 2.0 100

Web 2.0 RSS User-Generated Content Communities 100

Anything Goes Marketing

FEBRUARY 13, 2008

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. Thanks Bulldog!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). For those that are thinking "email is email - how can it change?", keep reading.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

OCTOBER 1, 2006

Here are my blogs that I want to give a shout out to for October as part of Easton's Blogtipping : Realty Blogging - Besides being a great resource for real estate agents, this provides some great tips for bloggers and all marketers. Creating Passionate Users - Great content and ideas. Tags: blogtipping business blog.

Blogger 100

Blogger Small Business Marketing Business Blogging Tagging 100

Anything Goes Marketing

MARCH 13, 2007

According to Veronica Brown over at the Content Factor , I co-invented the word "blogletter" which is a combination of a blog and an enewsletter. This is based on my blog post called: Where Do Your Email Newsletters Go? Becuase I did publish my blog post first on this subject, I'm taking full credit for this - yeah baby!

Tagging 100

Tagging Newsletter Online Marketing Email Marketing 100

Anything Goes Marketing

DECEMBER 15, 2008

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. Using Dynamic Email Content the Right Way This is a perfect situation for using dynamic content in email. Let me know if you agree or have other ideas.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. Don't miss these great opportunities to build marketing content.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

MAY 1, 2007

looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal).

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

DECEMBER 12, 2006

You may like to monitor your site traffic to see which keywords and referrers are bringing traffic to your blog or who is on your blog right now (hey - I see that you're reading this and I thank you from the bottom of my keyboard). It's also cool to see which countries are reading your blog.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

OCTOBER 20, 2009

I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. Here are the key items that you need to consider in building a lead nurturing culture: Targeted, Engaging Content is King.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

APRIL 7, 2010

What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. In terms of having the necessary content, many organizations may be surprised at the content that they already possess.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

OCTOBER 23, 2006

If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

AUGUST 3, 2006

Looking at my blog, I said to myself "how can I increase my subscriptions?". Besides the obvious "provide posts that are actually good", I thought I would fix up the right side of my blog and make it easier to subscribe. Technorati tags: feed icons , blog icons , blog feeds , anything goes marketing.

Tagging 100

Tagging Design Order Search Marketing 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Bloggers have accepted this and even embraced companies that have started blogging. If you're a blogger, why not do a 1 minute intro video about yourself and your blog and post it on YouTube?

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

AUGUST 26, 2006

Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Problogger and Blog Traffic King are just two examples of very successful email blog newsletters (we need a better name for these - how about "blogletters" or "b-newsletter" ?).

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

NOVEMBER 29, 2006

Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. How can businesses capture the excitement of blogs? This is an easy answer - place these videos on a blog.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice continues this "experience" theme with a blog written by a number of so called experts. Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy. Old Spice is taking some blogging risks! Any company can make a blog like this.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. By using this service, you can point people to your blog posts and events and have readers further promote it by indicating to the StumbleUpon community that they like it. Socializing Your Landing Pages. The new URL shortener Su.pr

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. You can find many other blog posts out there on that subject. Use Twitter content in your email newsletters. This goes back to being an Eco-Marketer and reusing content that you have.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Content choice: research survey. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

AUGUST 16, 2006

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. If you have content that you know prospects would like to see, offer a few bits for free or with a minimal barrier. At least they can see the value in the content that you provide before having to fill out a long form.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

JUNE 15, 2006

Here are some good tips from a recent article written on Search Engine Watch Leave content outside of your private subscription area. By adding alt tags, you're making your website or blog more search friendly as your images are now searchable. Now all you need to do is to create creative content that will keep them there!

Tagging 100

Tagging SEO Tips Creativity 100

Anything Goes Marketing

DECEMBER 21, 2009

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. The key to sending relevant communication is to automate the process. This concept needs to be at the forefront of your planning in 2010. Happy Holidays from my family to yours!

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100