B2B Marketing Traction

JUNE 6, 2014

My answer to the question, “How long should my blog post be?” I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Please comment below.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

MAY 3, 2012

It’s efficient to re-purpose content into your B2B marketing blog. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Done right, your blog should add value for its readers. Be careful.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

NOVEMBER 16, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. The page you requested could not be found. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite.

Blogger 100

Blogger Newsletter Internet Marketing Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. ” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. .”

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

OCTOBER 31, 2014

Dave Davies makes this point about SEO “experts” in his excellent Search Engine Watch blog post, ‘Which Update?’ In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client. Marketing Soapbox b2b consultant marketing SEO'

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

JANUARY 13, 2016

” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. You may hire an expert to consult on the plan or you may research best practices in marketing and look at what your competitors are doing (and how well they do it). Contact us today for consulting on or creation of your plan.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? I consulted with an IP attorney who told me that I had no legal recourse since I had not registered my articles with the U.S.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

JANUARY 15, 2015

At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and much more. For more details, please visit the workshop page on our website. Who Should Attend? Manufacturing CEO.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

MAY 22, 2009

Get some ideas on how to improve your Trade Show Marketing results by reading our blog entries and our article, The Truth About Trade Shows: 9 Tips for Marketing Success. Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

NOVEMBER 28, 2012

CMI is a group of consultants who make money on content marketing consulting. Below are links to three of my previous blog posts about marketing content that might be useful to you. Just sayin’! Should you join in this content marketing trend? Here are three reasons why it’s important. Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JUNE 12, 2012

According to ZMOT, Buyers now take a fourth step in the buying process (formerly stimulus (ad) – buy – experience), and consult on average 10.4 The average shopper consults 10.4 Consider your website (and, hopefully you have a blog on the site) as the hub of your marketing system. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

APRIL 3, 2013

Blog author Jennifer Beever coined the title, “CMO for Hire” in 2004, because she enjoyed consulting engagements when she became part of the client’s team. , discusses some of the situations or trigger points that might lead to outsourcing marketing staff.

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

FEBRUARY 21, 2013

We had a great discussion on this very topic at an Institute of Management Consultants Los Angeles breakfast meeting. My colleague Jeremy Eskenazi, Managing Principal at global human resources consulting firm Riviera Advisors , cautions against too many or reciprocal recommendations. “I

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

JUNE 2, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. The page you requested could not be found. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite.

Consulting 100

Consulting Newsletter Internet Marketing Contact Marketing 100

B2B Marketing Traction

MARCH 27, 2009

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. Social Media Outsourcing and Consulting. Our marketing consultants are critical marketing thinkers, analysts and implementers, not cookie-cutter marketers.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Here’s a classic marketing consultant answer: “ It depends. Business owners and marketing managers often ask how to figure out what their marketing budget should be.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. They caution that consultants should not lie or be something they are not.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011. How long should they be?

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

SEPTEMBER 25, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. The page you requested could not be found. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite.

Consulting 100

Consulting Paid Search Agency Newsletter Internet Marketing 100

B2B Marketing Traction

OCTOBER 8, 2012

As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan. The marketing plan should include estimates of resources required to accomplish each marketing activity.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

APRIL 21, 2015

I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. Provide different formats, such as whitepapers, blog posts and videos. Here’s what you need to know to market successfully to CIOs.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

OCTOBER 12, 2012

Research shows that between the stimulus and purchase, on average buyers will consult 10.4 I wrote about this in a previous blog post – please read Why Your B2B Marketing Needs a Hub and Spoke System. ). ” If you want to change the way you market, contact Marketing Consultant Jennifer Beever from New Incite today.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

AUGUST 24, 2012

As a marketing consultant who learned the details about SEO as early as 1998, I’ve observed the birth and the growth of an industry that I’m not sure I like that much. Stay tuned, everyone, I will be blogging a lot more in months to come about SEO. Here’s why.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

AUGUST 5, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. The page you requested could not be found. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite.

Vendors 100

Vendors SEO Consulting Newsletter 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. We need to track engagement and conversion rates and improve our marketing to increase both. How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

FEBRUARY 17, 2015

I’m writing this blog post to show you what I’ve learned with my team of experts over 15 years of working on WordPress websites, so that you know what you are getting into from the start of your WordPress website update project. Key people: S EO specialist or marketing consultant or web developer with knowledge of SEO.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

SEPTEMBER 15, 2010

With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant? What I believe is OK and can get you better results as you get started in social media is to hire a social media consultant or marketing firm to help you analyze and plan your social media strategy.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 11, 2013

Blogs and content with no attribution to anyone or anything really make me wonder. I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. Blogging whenever you feel like it?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. There are great tools that help you populate social media platforms automatically when you publish a message or blog entry.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 18, 2009

Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Home | Services | Blog | About | Resources | Contact. B2B CMO for Hire Services. April 30 - May 1, 2012. ReThink, ReSet, Execute for Results". 1-818-347-4248.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

MARCH 21, 2013

They may have guest-posted blogs on questionable sites. They may have comments on other blogs, with spammy links to your site. We can help – contact New Incite today for more information about our consulting and outsource marketing services for attracting qualified prospects online.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

MARCH 5, 2013

In a previous blog post, Three Marketing Personalities You Need to Manage , I wrote that in the course of my marketing consulting I have encountered some challenging marketing personalities. This blog post defines the myopic marketers and suggests ways to manage this marketing personality type. Three that I identified are 1.

Planning 100

Planning Work Management Marketing & Strategy Tactics 100