Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. What is B2B content marketing?

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Effective Marketer

MAY 3, 2012

It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. Recent” blog posts listed on the sidebar. Meaningful blog categories. User-friendly archiving. Publishing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Salesforce Marketing Cloud

AUGUST 31, 2022

We build trust by being honest, helpful and relevant, providing information our customers and others need to make the right decisions for their company and community. That means our storytelling reflects the diverse communities that we serve. And recipients must opt in to direct mail (less paper, more digital).

Trust Marketing 98

Trust Marketing Marketing AI Lead Ranking Lead Scoring 98

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Breakup Text into Bite-sized Chunks.

Content 100

Content RSS Opinions Business Blogging 100

Marketing Insider Group

MAY 10, 2021

Even if you’re a new business, you can get out into the community by becoming involved with organizations, taking part in local celebrations, and sponsoring sports teams. Today’s customers don’t often turn to the telephone book, the local paper, or even a desktop search. Then they head off to their local paper and buy an ad.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

KoMarketing Associates

JULY 31, 2018

For instance, a paper supply company with headquarters in Boston that ships nationwide should be optimizing for “bulk copy paper” as well as a term like, “bulk copy paper Boston.” There may be several opportunities for links in your local area, especially if your organization is active in the community.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Martech

APRIL 2, 2024

Finally, platforms like Discord or Twitch offer a great place for hosting and participating in conversations, making them a good fit for brands seeking to foster a greater sense of community. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Onalytica B2B

MAY 3, 2018

Micro influencers may be slower to on-board if you’re engaging them organically, but long-term, you’re likely to have more brand advocates and more influencers from the wider community as a part of your program. The wider influencer community. The three influencer pipeline stages. But it doesn’t stop there.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Heinz Marketing

SEPTEMBER 10, 2018

We know that it’s time to write a blog. It’s not like blog-writing is some life-or-death situation. Yet, here I am, frantically trying to come up with a blog post as I’m writing this introduction. Yet, here I am, frantically trying to come up with a blog post as I’m writing this introduction. No, blog-writing takes poise.

Paper 41

Paper Creativity Tips Act-On 41

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). What’s more, referral programs make your customers feel they’re a “part of the community.” Can be instantly accessed.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Stevens & Tate

MARCH 1, 2024

Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. This guide was so detailed, that we’ve been releasing one blog post per week on each step. Last week this blog post drew to a close, meaning you should be all set to get going with your strategy.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. That level of community matters and your brand should take an active role. This customer-centric approach makes their brand come across as approachable and connected to the community.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Adobe Experience Cloud Blog

MARCH 5, 2021

Trees are felled, paper is milled, printing presses churn. Use your store’s space to put on events for your customers and make it part of their community. The post Forecasting the Unforecastable: Less Data, More Knowledge appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They’re off the charts.”.

Forecasting 164

Forecasting Thought Leadership Custom Publishing Paid Search Agency 164

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. When your followers ask questions or comment on your posts, interact with them.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Professional groups and communities Like other professions, many martech-related groups and communities aim to provide a venue for members to assist and support each other. Start a podcast, blog or YouTube channel.

Work Management 106

Work Management Marketing Management Training Vendors 106

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Producing high volumes of content allows marketers to think more strategically instead of writing a blog post. Like keyword research, content creation is a labor-intensive process.

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. A community forum overcomes this challenge because new content is user generated.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Ambal's Amusings

DECEMBER 31, 2010

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. Killer Questions to Ask Before Starting a White Paper Project. How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Conversation.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Martech

JULY 27, 2023

A: It felt organic because I was still creating graphics for websites, doing things with photos for blog posts, for example. One of their clients, a PR company that also did some marketing, used HubSpot for blogs and social media, so I started learning HubSpot, getting into HubSpot Academy and going to local HubSpot user groups.

Marketing Automation Services 96

Marketing Automation Services Advertising Agencies Work Management Hubspot 96

Webbiquity

AUGUST 22, 2017

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Martech

MAY 1, 2023

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. On the B2B side, if someone visits a blog post addressing a specific business challenge, an email with a case study about overcoming that challenge would add immediate value.

Ideal Customer Profiles 113

Ideal Customer Profiles Case Study Case Studies Opt-out 113

Vision Edge Marketing

DECEMBER 7, 2021

a business with similar values and a positive community impact . recognize your brand as an industry leader, create valuable blog content and helpful white papers, and emphasize links to these resources in your other web copy. . The prospect could be looking for: . the best price on a product or service . peace of mind .

Design 214

Design Work Management Marketing Management Planning 214

SmartBug Media

JULY 22, 2020

Rather than a one-size-fits-all approach, you can tailor the messages your prospects receive from you based on things like their community of interest , level of care, and stage in the buying journey—helping you accelerate sales-ready leads and nurture those who need more time. Scale Your Marketing. Content Offer with Automated Lead Nurture.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Zoominfo

SEPTEMBER 10, 2020

As the new millennium dawned, sellers created new ways to garner and track customer loyalty that became less reliant on paper-based relationships with customers and more influenced by online purchasers’ behaviors. It’s safe to say personalization is the defining trend of our modern era of marketing,” ZoomInfo wrote on its blog.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Maybe it’s a blog post or your landing page. Build a loyal community with newsletters.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Buffer

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Adobe Experience Cloud Blog

APRIL 9, 2020

An ad for a burglar alarm popped up on a community neighborhood website, full of posts offering to do shopping for elderly people self-isolating or advice on which shops have toilet paper. It is what you say, and how you say it. And if you can’t be helpful, don’t say anything. The company’s message?

Thought Leadership 170

Thought Leadership Marketo Trust Marketing Customer Surveys 170

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Insightful content builds credibility within the software community, making your brand more attractive to prospective candidates.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Martech

MARCH 7, 2023

Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey. Interactive tools that allow pros to explore on their own terms. Self-guided learning via audio and visual educational content.

Marketing Analytics Tools 113

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 113

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Sharing today’s top marketing strategies with a community of 100k and growing. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93