Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. While PR is often thought of as a B2C marketing practice, it plays a critical role in B2B communications as well. PR Marketing and Trade Publications. All these types of content attract industry-specific visitors.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? The four P’s were created mainly to describe the ideal “marketing mix.”.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. Yep, I get a pencil or a pen, a piece of paper, or even markers and a whiteboard. Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Don't hide it in a blog post that will eventually get buried by newer posts. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

SnapApp

AUGUST 22, 2017

Public Relations in B2B made product brands, and often drove valuations of companies. White Papers and PDFs. Blogging and the Birth of Content Marketing. The first blog was a blank page with some text and hyperlinks – a long way from the polished, mobile-optimized blogs we know today. .

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Storytelling through content marketing, blogs, social media & more. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Online Marketing Institute

FEBRUARY 22, 2011

iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. Traditional, paper-based direct marketing is an increasing effective tool to reach your audiences. I call this CFO-driven marketing planning.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A write up on a blog. Presto, a pretty graph in about 3 seconds flat. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Biznology

OCTOBER 4, 2011

When we reach out and pitch to thousands of bloggers, however small or niche, if they’re within maybe one but generally a handful of loosely-defined topics, we always reach well outside of the echo chamber of a conversation that tends to get contained within the walls of a tech blog or mommy blog. The Internet is such a gift.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. Blog at WordPress.com. How can we improve this process? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Blog at WordPress.com. Why not use it to increase even more the membership base? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

ClearVoice

MARCH 26, 2020

If you dig deep, you’ll realize you have ample friends in the content marketing community ready and willing to assist in your content creation efforts. Public relations agency. Blogs posts? White papers? Read a highly detailed audit, analysis and reboot of the ClearVoice blog initiated three years ago.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

The Effective Marketer

APRIL 29, 2009

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? Blog at WordPress.com. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. You do that work” and then “Our SMNR is just a platform and structure.

Social Media 80

Social Media Demand Media Blogger 80

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Online Marketing Institute

NOVEMBER 28, 2012

MediaPRO Community. White Papers. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Post Comment / Discuss This Blog - Info/Rules. Thanks for being part of the FOLIO: community. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. SEARCH FOLIO: Search.

B to B 40

B to B Paid Content Social Media CMS Development 40

The ROI Guy

OCTOBER 11, 2010

Tier 3: Out-Bound & In-Bound Marketing Traditional marketing (outbound marketing) is a marketing strategy that focuses on finding customers by building brand awareness through advertising, promotion, public relations and sales. marketers "earn their way in" (via publishing helpful information on a blog etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Nothing seems like the right approach. Why does it happen?

Social Media 80

Social Media Media Lock-In Work Management 80

Online Marketing Institute

JULY 31, 2012

MediaPRO Community. White Papers. com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. Thanks for being part of the FOLIO: community. blog comments powered by Disqus. Paper Merchants. Publication.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

FunnelEnvy

APRIL 1, 2024

To cater to different learning preferences, utilize various content formats for lead nurturing, like blog posts, case studies, white papers, and infographics. Leverage marketing automation tools and customer data to personalize your communication and segment your audience based on demographics, interests, and buying stage.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Hubspot

OCTOBER 1, 2012

like environmental degradation, layoffs in a certain community, or chronic health problems. While you can read a bunch of long and fancy-sounding definitions, in its most basic sense CSR is understanding the results of your actions within the various communities associated with your brand. People we don't even know!

Social Marketing 28

Social Marketing Planning PR Ethics 28

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. Blog at WordPress.com.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Optinmonster

DECEMBER 3, 2023

Attract the community that is unfamiliar with your business. Blogging This is internet marketing 101. Write about anything related to your product or industry. Don’t be afraid to include even loosely related topics. Publishing blog articles on your website will help your site be found in search engines.

Top of Funnel 101

Top of Funnel Conversion Rate Conversion Cross-Selling 101

The Effective Marketer

FEBRUARY 25, 2009

Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Build a Community: Conferences tend to be unsatisfying one night stands.

Social Media 20

Social Media Media Web 2.0 PR 20

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? I see it as a nice play for CC, but not sure I fully get it. Im Jay Baer.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Best of B2B Marketing. February 2010. Great stuff in February. This information includes the answers to: Who is the buying decision-maker?

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

nDash

OCTOBER 8, 2020

Blogs, web copy, guides, ebooks and white papers are my jam.”. Blog posts. White papers. I am a versatile communication professional with almost two decades of experience in journalism, writing/editing and content strategy. Blog posts. White papers. Blog posts . Types of content: Blog posts.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

Sword and the Script | B2B

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase. 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. hospitals, insurance companies and community banks, all of which buy very differently).

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Golden Spiral

MAY 16, 2019

Here’s how to leverage the tools of public relations to amplify your brand voice and keep you a part of the industry conversation. When it comes to B2B tech product marketing, public relations is at its most powerful when it is integrated into your entire marketing strategy and not as a separate initiative. Controversy.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78