Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Sword and the Script | B2B

AUGUST 15, 2023

I’m a seasoned B2B marketing and PR consultant that can both bring big ideas and execute. Or just reply to this message if you are a subscriber and receiving blog posts by email. Observation: These steps reinforce what B2B marketing and sales organizations should already know. Need help with B2B marketing or public relations?

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Brandpoint

JUNE 9, 2021

But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Finally, go on a competitor’s site and review news and blogs. One word of caution: Avoid quoting marketing/PR leaders at the company. You can get even more mileage from your MAT with minimal PR effort.

Media 122

Media PR Paid Search Agency Distribution 122

Contently

SEPTEMBER 20, 2022

Fortunately, this kind of PR disaster is one your brand can easily avoid. You may also want to indicate which types of content are free to redistribute—or you can help facilitate distribution through social sharing buttons embedded into your blog posts, white papers, and other content. How to avoid plagiarizing content.

Ethics 121

Ethics Social Media Trends Copyright 121

Tomorrow People

MARCH 8, 2018

It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday. Connect, create, communicate. Social media networks are booming and blogs are part of the everyday online landscape. Online communities. Industry websites.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. You’ve seen the constant flow of sponsored blogs and webinars they produce and have likely even sponsored some yourself.

Work Management 89

Work Management Marketing Management Differentiation Education 89

nDash

OCTOBER 26, 2020

Type of content: Blogs. Type of content: Blog posts. As CEO of Master The Talk Consulting, I’ve worked with 300+ Fortune 500 executives over the last 2 years to help them optimize HR/Hiring practices, communication skills, career trajectory, personal and professional branding and negotiation skills. . Workplace wellness .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Connie Bensen (@cbensen) : “Global Community Strategy @Dell” Follow Connie at https://twitter.com/cbensen. Author of five books about online communities. “Author: [link] CEO @TopRank Online Marketing w/ insights on strategic Content Marketing, Social Media PR & SEO.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Salesforce Marketing Cloud

APRIL 21, 2022

You know, like how your paper towel brand shares a recipe for Halloween cupcakes. That includes social media, slideshows, white papers, films — even their PR and news articles — all springing from the same well. Check out this snippet of a blog post about Slack : What does Slack have in common with lasers and scuba diving?

Branding 98

Branding Brand Identity Guidelines Paid Search Agency 98

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor. Holy Social!

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Hubspot

SEPTEMBER 18, 2018

Stories stimulate imagination and passion and create a sense of community among listeners and tellers alike. You might’ve heard of these folks — we typically refer to them as marketers , content writers , or PR professionals. Sharing in a story gives even the most diverse people a sense of commonality and community.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Tomorrow People

OCTOBER 12, 2011

White papers. At this stage, your content is published, promoted and distributed through social media channels, industry websites, online communities, forums and internet PR channels. Taking part in industry forums and communities. It includes online content such as: Articles. Mobile apps. Giving your content a lifecycle.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. Yep, I get a pencil or a pen, a piece of paper, or even markers and a whiteboard. Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A write up on a blog. Presto, a pretty graph in about 3 seconds flat. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Everything Technology Marketing

JANUARY 27, 2011

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. Moore) The 22 Immutable Laws of Marketing (Al Ries, Jack Trout) The New Rules of Marketing and PR (David Meerman Scott) Influence: The Psychology of Persuasion (Robert B.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. White papers are typically pretty dry.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? Sore spot with us PR types.)

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Storytelling through content marketing, blogs, social media & more. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Content Standard

JUNE 22, 2017

I’m not going to name names, but despite being award-winning facilities with great reputations in their communities, they’re admittedly weak when it comes to using their website content to provide value for their patients. Blogs That Get to Work. There’s a reason so many brands outside of health care use blogs.

Marketing Websites 86

Marketing Websites Content Terms and Conditions Demographics 86

Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Content Standard

DECEMBER 18, 2017

Who of us doesn’t support a branded blog that offers participants a way to sign up for a newsletter or to request more information? What marketer hasn’t happily exported and counted the number of weekly leads they’ve generated from a gated white paper? But leads are just that—leads. Measuring Loyalty.

Loyalty 101

Loyalty Lead Scoring Lead Ranking Branding 101

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. The same thing with digital PR and social media marketing.

Social Media 80

Social Media Demand Media Blogger 80

MLT Creative

APRIL 15, 2011

Our webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question. Starting a B2B blog is a commitment and should be carefully thought-through before executing. Are you built to blog?

B2B 40

B2B Paid Search Agency Blogger Webinar Metrics 40

Webbiquity

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions. Search Engine Visibility.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions. Search Engine Visibility.

Planning 100

Planning Marketing & Strategy Twitter Class 100

SnapApp

AUGUST 22, 2017

An overemphasis on PR created brand perception rather than healthy demand. White Papers and PDFs. These quickly became standard formats for product-oriented marketing messages within the tech and software community because they displayed correctly across a variety of different operating systems (without distortion.). .

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7%

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118