Hubspot

JANUARY 6, 2014

When was the last time you paid any attention to your blog subscriber emails? "My My blog subscriber emails? For many marketers, subscriber emails were likely something you configured when you first launched your blog -- never to be thought about again. The Anatomy of an Optimized Blog Subscriber Email. get sent, right?".

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. HubSpot allows you to automatically trigger personalized email sends based on a contact’s profile properties.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

FEBRUARY 18, 2015

In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.

Facebook 28

Facebook Paid Search Agency Ads Clickthrough 28

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Facebook Ads. Facebook Ads blend in with other posts on the platform. Quality Score.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MARCH 17, 2014

To prevent your blog posts from suffering that same fate, here are the six most important things to consider when you''re selecting images for your blog content -- particularly the post''s featured image like the one you see above. 6 Things to Consider When Selecting the Perfect Blog Post Image. 2) Is it relevant?

Clickthrough 28

Clickthrough Copyright High Quality Lead Hubspot 28

Hubspot

NOVEMBER 15, 2012

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. 2) Facebook Likes. A Like on Facebook can be exciting. But just because someone Likes your post doesn''t mean they''re actually clicking through to your website -- which, you know, is a top reason why you''re on Facebook in the first place.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. And, in part, to compete with Apple News and Facebook Instant Articles.). clickthrough rate. If you’re a HubSpot customer , AMP is coming to the HubSpot Marketing Platform in early 2017.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

AUGUST 14, 2013

Do you know the shelf life of your Facebook posts? We''ve already seen studies from the likes of Edgerank Checker , Optim.al , and Sotrender about this very subject, and they all suggest that most engagement with a Facebook post happens within the first several hours. Facebook Marketing Takeaways.

Facebook 28

Facebook Clickthrough Impressions Studies 28

Hubspot

APRIL 17, 2014

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. For Facebook, noon and a little after 7 p.m. All dimensions are given as width x height.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

PureB2B

FEBRUARY 6, 2018

Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Don't treat it like just another one of your brand's broadcasting channels.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

DECEMBER 19, 2014

Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used. 3) In Your Facebook Posts. On Facebook, visual content equals more engagement. 6) In Your Blog Posts. 5) In Your Emails.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. Auto-publish update to all three networks.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

APRIL 3, 2013

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. 13 Reasons the Blog Post Is the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. People are tweeting out my blog post!" One of my blog posts totally blew up on social compared to my average post. One of my blog posts totally blew up on social compared to my average post. I was crazy excited.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Facebook : Shares are at their highest during the weekend.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. and there; and blog analytics hanging out in an entirely different place. What are your company's typical email clickthrough rates? How many "Likes" do you generally get on an individual Facebook post?

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. The High Clickthrough Rate Game for Content Remarketing. For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

SEPTEMBER 21, 2016

With that in place, display ads are bought on digital advertising exchanges and served on news sites, blogs and other locations online -- wherever your customer might be browsing. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

AUGUST 27, 2015

Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. How many times did they click through on your company's tweets and Facebook posts? Which blog posts and offers do your sales reps like to send leads? Image Credit: HubSpot's Academy Blog. 4) Email Engagement.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

AUGUST 19, 2014

You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Posts quickly get pushed off your blog homepage, and offers stop getting promoted. Crazy, right? We shouldn''t be.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. Heinz Marketing Blog | Vice President - Client Marketing Services. . . For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Email Clickthrough % (as a grade of topic depth, content format).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

DECEMBER 14, 2016

In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links. Here’s a blog post on how to do this. Facebook in particular has started to dominate how we spend our free time. Need an answer fast? That’s right, Google has finally fulfilled the original Ask Jeeves promise.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

AUGUST 16, 2013

1) Typos in Blog Posts. I love when a blog post is published with really good information, and the writer gets flayed for a couple typos that don''t impact meaning whatsoever. As in the titles of your blog posts, or the subject lines of your emails. Nobody commented on your blog post! 5) Clickthrough Rate Benchmarks.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

DECEMBER 12, 2013

HubSpot, for instance, started blogging before we even had a product. They acquired 100,000 users from 9 months of guest blogging. I have a blog, an email list, plus a Facebook and Twitter page. 3) Engagement (CTR): This is the clickthrough rate on each of those channels. But results from content take time.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

JANUARY 9, 2014

For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. All leads in the United States. Leads working at a company with 200 - 1,000 employees.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

JULY 26, 2011

This is a guest blog post written by Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. Tease the content before you send via (for example) Twitter and run excerpts via places such as Facebook, just to name two. Connect with HubSpot :

Landing Pages 28

Landing Pages Clickthrough Newsletter Mobile Marketing 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. We then hit publish. It stinks, right? These are evergreen posts.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JULY 8, 2020

What’s great about Twitter is that it’s made for 24/7 interactions and constant activity, whereas very frequent posting from brands on platforms such as Instagram and Facebook may feel disingenuous and spam-like. B2C companies experience higher clickthrough rates on weekends while B2B companies see more success on weekdays.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. When I write on my personal blog, which is reasonably popular, an article will get roughly 5,000-10,000 views. I compare those clicks to what I get on other platforms like Twitter and Facebook.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. Why not use retargeting to drive people towards blog content, for example? Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Consider HubSpot. 1) Promote your best content.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Create Covers With Facebook Cropping in Mind. One of the easiest ways to promote your SlideShare is to embed it on your blog.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Instagram Business Blog ). DrumUp Blog ).

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

OCTOBER 19, 2012

so I could officially bust them in this blog post. Facebook has 1 billion active users, according to Yahoo! For a little help evaluating the usefulness of new social networks, reference this blog post, " 8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time.". 20 Common Social Media Myths BUSTED.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 1) I will blog at least twice a week. Here are 10 ways to never run out of blog ideas again. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 10, 2013

In our example, the control (Version A) would be a dark grey -- the color of most of our blog CTAs. If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28