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Getting to know Google Tag Manager

Goodish Agency

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. By default, Google Analytics will track just pageviews. This is enough to visualize a simple funnel and calculate drop off rates.

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6 Key Takeaways: Migrating to GA4 for B2B Marketers

KoMarketing Associates

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4.

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How to Use Google Analytics in 2021 – The Ultimate Guide

Goodish Agency

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

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The New eCommerce Playbook for 2022 Featuring Top SEO Trends

Conductor

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. And the eCommerce industry added $219B in sales in 2020 alone. And the eCommerce industry added $219B in sales in 2020 alone. In such a competitive environment, a robust eCommerce SEO strategy is key. eCommerce Traffic Trends: The End of the Boom?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Google Analytics — the most popular web analytics tool. Talk to an expert.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Is your ecommerce website generating a lot of traffic but very few sales? Many businesses struggle with conversion, but there are conversion rate optimization (CRO) techniques you can implement so your rates don’t fall below industry averages. Why invest in CRO The average ecommerce conversion rate worldwide is 3.37