Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 96

Enterprise Management CMS Development Marketing Automation Services Marketing Management 96

Industrial Marketing Today

JANUARY 3, 2011

Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. Source: HubSpot ).

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

MAY 28, 2014

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Okay, so who reads blogs? here''s why it works.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog.

Allocation 158

Allocation Storytelling Barriers Hubspot 158

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

AUGUST 13, 2013

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? I still don''t know what blogging is! What is it?

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Writing on the Web

APRIL 4, 2014

looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. It must have been the coffee. But there I was at 5 a.m.

Advertising Agencies 100

Advertising Agencies Hubspot Business Blogging Tips 100

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. That’s why the best blog posts are clear, easy to consume, and above all else, helpful.

Effectiveness 155

Effectiveness Ad Frequency Work Management Paid Search Agency 155

Hubspot

MARCH 28, 2019

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019. Build a proper lead magnet (or several).

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. They should also help lead readers to the next stage in the buyer’s journey. It will help confirm that your business is the right choice for them. Source: HubSpot. Generate quality leads.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Ready to start applying some blogging band-aids? Not Integrating Your Blog With Your Website. link] or in a folder of your main website (e.g.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

JUNE 20, 2013

One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. And I had a realization … I have never written a blog post in the style of the inverted pyramid. You have lots of other story formats to use on your business blog.

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! What happened to the results?

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

JANUARY 6, 2011

Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"!

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

APRIL 13, 2011

Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. 7 Ways to Take Your Business Blog to the Next Level.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

NOVEMBER 23, 2011

You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Maybe some leads?

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

SEPTEMBER 30, 2010

It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. For some inspiration, follow along with me here as we write an optimized blog outline together. ” This leads into your blog post pretty quickly. Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

DECEMBER 29, 2011

All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. Writing blog content on a regular basis requires time that you just don't have. This blog post (how meta is that?) Is blogging really effective? Not at all?

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

OCTOBER 12, 2010

We like instant gratification, and when it comes to blogging, these emotions are no different. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Include Your Blog in Traditional Communications - Is your blog URL on your business card?

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

JULY 23, 2010

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Focus on the "who" of your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Webbiquity

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. The core of social media marketing efforts should be the corporate blog.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245