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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Focus on their quality and ensure that you regularly update and republish them. The list of penny stocks in 2023 from MarketBeat below is a great example of evergreen content. Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using.

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SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

As of November 2023, Google dominated the search engine market in the United States with a whopping 60.7% Well, with Google’s algorithm updates rolling out regularly, what worked yesterday might not work tomorrow. In the SEO world, staying updated with these changes is how your website survives. But why is this important?

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference.

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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. The Role of Fresh Content in SEO Just like how viewers expect to see new stories and updates on the news every day, your audience and search engines expect to see new information on your website regularly.

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How to Recession-Proof Your Content Marketing

Contently

Big brands know this as well — which is why you often see Fortune 500 companies updating their content regularly. If you haven’t put your content into an update cadence yet, this is a good time to start. Here are a few tips as you begin: Audit existing content for updates. Optimizing for voice search assistants (e.g.,

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HubSpot Product Update Roundup - INBOUND 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! This blog will explore the latest product updates and how they can benefit your business. INBOUND 2023 SMS Messaging Roundup *SMS is available as an add-on at Marketing Hub Pro+ **SMS is only available to U.S.

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10 Simple SEO Basics for Better Rankings

Act-On

We’re looking at you Google 2023 core update !) More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Simple SEO Tip: Pay close attention to your page titles.