Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

DivvyHQ

MARCH 15, 2021

Writing a blog post isn't all that hard, but it takes more than being an exceptional writer to create a blog post that delivers content marketing results. Here's a simple step-by-step to ensure your blog content maintains consistent quality and drives value for your brand.

Process 104

Process Content Marketing Planning Content 104

Ahrefs

NOVEMBER 23, 2023

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. You can think of a … Read more ›

Generation 110

Generation Content Traffic Process 110

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. It uses artificial intelligence (AI) to analyze your content as you write, providing real-time suggestions for improving readability, clarity, style, grammar, and search engine optimization (SEO).

Hubspot 94

Hubspot Marketing AI Generation Content 94

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. This isn’t just a blip on the radar.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

DivvyHQ

AUGUST 23, 2023

What's the purpose of your blog content? For many companies, the blog is designed to educate, inform, or entertain. But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind.

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

Content Marketing Institute

APRIL 29, 2021

Continue reading → The post 15 Engaging Ways to End Your Next Blog Post appeared first on Content Marketing Institute. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion.

Content Marketing 145

Content Marketing Content Paid Search Agency Business 145

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. 10 Things We Learned About Marketing This Year.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Industrial Marketing Today

JULY 15, 2020

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies. This is only a content summary.

Tactics 147

Tactics Relevance Paid Search Agency Marketing Websites 147

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Weight Watchers has a blog sharing the real life weight-loss experiences of its members as well as tips for diet and exercise. Quick Takeaways.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

JUNE 19, 2017

Your blog either has that all important ‘it’ factor, or it doesn’t. You’re either generating significant leads from your posts or not. B2B marketers garner 67 percent more leads when they use a blog than when they […]. B2B marketers garner 67 percent more leads when they use a blog than when they […].

Generation 278

Generation Leads Lead Marketing Qualified Leads 278

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. One of the most important pieces of SEO knowledge you can understand relates to ideal blog post length.

Keywords 102

Keywords Paid Search Agency SEO Blogger 102

Content Marketing Institute

JUNE 8, 2021

To make sure your content gets the attention it deserves, here are seven tips to write a great lede. Continue reading → The post 7 Tips to Write a Great Blog Post Introduction appeared first on Content Marketing Institute.

Tips 134

Tips Content Marketing Content Paid Search Agency 134

CopyBlogger

SEPTEMBER 13, 2022

Do you use a blog post checklist before you publish? While planning your content calendar is the first part of. The post The Meticulous Writer’s 12-Step Blog Post Checklist appeared first on Copyblogger. Continue Reading.

Planning 108

Planning Content Features Content Marketing 108

Benchmark Email

APRIL 26, 2022

The hard work that you put into crafting informative blog posts only pays off if you get eyes on them, and nailing the blog post title is the first step to making sure that you’re capturing the attention of as many readers as possible.

Effectiveness 105

Effectiveness Tips Advertising Benchmark Content Marketing 105

DivvyHQ

SEPTEMBER 9, 2021

Why should your audience care about your latest blog post? While blogging is a core tenet of content marketing and something that your content team is probably focused on heavily, all that energy won’t matter if no one’s paying attention.

Planning 111

Planning Content Marketing Content Marketing & Strategy 111

Content Marketing Institute

NOVEMBER 12, 2020

How can you do that to keep readers consuming your blog posts? Continue reading → The post Whip Up a Tantalizing Blog Post With These 9 Ingredients appeared first on Content Marketing Institute. Here’s a step-by-step recipe.

Content Marketing 142

Content Marketing Content Paid Search Agency Companies 142

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 303

DivvyHQ

FEBRUARY 17, 2021

White paper or blog post. Technical writers and content marketers dwell in very different worlds. But those worlds are colliding much more frequently these days, especially when a company's audience benefits from highly detailed content on technical concepts, products or services. Why not both?

Paper 106

Paper Dwell Content Marketing Planning 106

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

DECEMBER 3, 2018

As someone who specializes in marketing, I’d […]. The post How to Give Yourself Profit-Building Clout with Blog Posts appeared first on Marketing Insider Group.

Ad Building 217

Ad Building Practices Marketing Content Marketing 217

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

DivvyHQ

OCTOBER 27, 2020

Planning the content for your company blog is more involved than just brainstorming topics. Your blog readers will also appreciate some variety in the different types of posts you publish.

Template 115

Template Planning Case Study Case Studies 115

Content Marketing Institute

APRIL 6, 2020

Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience.

Validation 136

Validation Relevance Content Marketing Content 136

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

SEMrush

DECEMBER 31, 1969

An optimized, useful blog post can attract large volumes of organic traffic and conversions. Learn how to create your own with 3 highly-performing blog post examples.

Examples 80

Examples Traffic Optimization Conversion 80

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Search Engine Journal

NOVEMBER 22, 2021

How long should your blog posts be for maximum SEO value and impact? See how much content length really matters. The post What’s The Ideal Blog Post Length For SEO? appeared first on Search Engine Journal.

SEO 135

SEO Content Content Marketing Marketing 135

SmartBug Media

MARCH 13, 2020

Guest author Jessica Malnik is a Content Strategist at Databox. If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Content Marketing Institute

NOVEMBER 26, 2020

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year.

Social Media 139

Social Media Media Video Marketing Social Marketing 139