Marketing Insider Group

OCTOBER 23, 2019

How many emails do you get per day asking for product feedback? Thoughtless email blasts may technically invite you to reach out, but their impersonal nature tells another story. Include the customer’s name, the product she purchased, and the date of purchase. How does spending money on products that don’t deliver make you feel?

Blast Campaigns 186

Blast Campaigns Outreach Training Social Media 186

BOP Design

MARCH 22, 2021

A great companion to blogging is designing digital takeaways or downloads that your target market can use to do their job better, get better results from a product or service, or convince their superiors that purchasing a product or service is the right choice. Yes, “Delete Facebook” was a big trend recently.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

BenchmarkONE

OCTOBER 9, 2018

Lounging around in pajamas, napping after lunch, blasting music, choosing your own hours… What’s not to love? You don’t need notifications from Facebook and Instagram coming in while you’re trying to get work done. The post 8 Tips for Being More Productive When You Work From Home appeared first on Hatchbuck.

Product 63

Product Tips Cable Skype 63

ClearVoice

AUGUST 14, 2023

This offers several advantages, including: Building customer relationships In the past, bankers built personal contacts with individual customers to sell banking products. Using predictive analytics to learn what products customers need. Producing personalized content that promotes products or services customers need.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Hubspot

DECEMBER 14, 2020

This meant that smaller or less-followed brands had to think strategically to get their Instagram audience to view product information, research the brand, and ultimately leave the Instagram app to buy products. This was the first time standard feed-based posts or Story images could be linked to a brand's Facebook product catalog.

Tools 101

Tools Planning eCommerce Paid Search Agency 101

Zoominfo

FEBRUARY 19, 2018

80% believe their salesforce would be more productive with greater social media presence but, 2/3 of companies have no social media strategy for their sales organization ( source ). B2B Social Selling with Facebook. 90% of C-suite executives say they never respond to cold calls or email blasts ( source ). alone ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Convince & Convert

APRIL 6, 2015

Short of actually being in your store or using your product, the most engaged your prospects will be is while using your mobile app (highlight to tweet). But push messaging isn’t just about blasting your users with worthless content. Segment, Don’t Blast Does everyone need to know that your pink blouses are on sale?

Tips 161

Tips Blast Campaigns Mobile Marketing Ad Frequency 161

Hubspot

JANUARY 29, 2024

A solid mass email blast is going to generate the highest volume of productive responses — prospects don't care whether or not your email went to a billion other people. The soundness of your general messaging and the quality of your product will speak for itself.” Haven't you seen Glengarry Glen Ross? Always be closing, baby!”

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

Buffer

DECEMBER 6, 2021

Think About Where Your Ideal Candidates Hang Out Smart social recruiting isn’t about blasting all of your social channels with your job openings until you fill them. Read on to learn how both small businesses and growing ones can create a strategy for hiring the best talent via social media.

Social Media 85

Social Media Media Business Blast Campaigns 85

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Adobe Experience Cloud Blog

OCTOBER 30, 2018

You can have your own opinion about food products, but in marketing, the answer is pretty clear. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Facebook posts do better without hashtags. Organic this? Organic that?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Heinz Marketing

MARCH 23, 2022

Working at Heinz Marketing has been a blast. Don’t waste your time posting on each platform (Facebook, LinkedIn, Twitter, etc.) Cameron Katoozi , Marketing Consultant at Heinz Marketing. It’s almost been one full year here, and I have learned so much as I have adapted to a virtual workstyle. one by one.

Work Management 107

Work Management Tools Deliverability Social Media 107

PureB2B

MAY 13, 2021

Dubbed as “Freemium” applications, this strategy is related to the value-based model where customers are expected to pay incremental increase for the continued use of your product and/or increase in features/ services. When employing this approach, it’s important that you utilize appropriate content , relevant voice, and applicable products.

Trends 90

Trends Campaigns Planning Paid Search Agency 90

Oktopost

APRIL 8, 2021

People investing in products and solutions these days want to understand what goes into the company, and advocacy is the most efficient way to show off your brand and culture. . Simply put, blasting out the same exact message across all networks, while it might be the easy way out, will not produce the same results.

Social Media 103

Social Media Practices Media Best Practices 103

markempa

SEPTEMBER 20, 2016

By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. I had studied it and couldn’t see a way that Facebook could contribute to a complex B2B buying decision.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. Newer tools also come with the feature that allows you to integrate your Facebook , LinkedIn, and Twitter pages with email marketing software in order to expand your reach. Email Automation. Increased customer loyalty.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Pam Didner

OCTOBER 15, 2022

List of Top-Rated Event Registration Products. Since you already have an established audience, the purpose of attendee acquisition is more about helping potential attendees understand the agenda and upcoming product announcements or training. In many tech companies’ conferences, there are many tracks based on trends and product topics.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

DAGMAR Marketing

JANUARY 5, 2022

The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. Campaign Name: Required and lets you identify specific campaigns you are running such as a special promotion, or product sale and also helps you with keyword analysis. Appears as: utm_campaign:annual_sale.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Anyword

JANUARY 12, 2022

Helps give context to more complex products or services. Shorter copy comes in several different forms: headlines, subheadings, product descriptions , call-to-actions, social ad copy, email banner copy, and much more. It’s not realistic to put a long paragraph at the top of an email blast and expect conversions.

Copywriting 97

Copywriting Best Practices Advertorials Paid Search Agency 97

SendX

JANUARY 5, 2020

Link your newsletter to your Instagram and promote it on Facebook. First off, they’re of poor quality and most likely not even remotely related to your product and service. Result tracking Once you send out your first email blast, how have your customers responded to it? Use that to your advantage.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. Like reporters, marketers should call, meet, and speak to their targeted customers; discuss with them what they care about most in their jobs and how they attempt to solve problems with products and services.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

Biznology

SEPTEMBER 27, 2016

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. Like this post? Sign up for our emails here.

Social Media 80

Social Media Spending Media Social Networks 80

Inbox Insight

APRIL 12, 2020

It encompassed the entire function, and was how consumers would discover new products, services and brands; it was the most effective way to communicate with a large audience. Blanket email blasts. It’s much more holistic in its methods, encouraging people to come to you rather than just pushing your company’s products and services.

Inbound Marketing 97

Inbound Marketing Paid Search Agency Advertising Agencies Planning 97

SendX

MAY 24, 2019

Once a prospect has already signed up to your list, you already know they are at least somewhat interested in your product or service, which makes the sales process that much easier. Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire.

Copywriting 151

Copywriting Tips Template Content 151

SendX

FEBRUARY 22, 2019

A relative newcomer in the space (founded in late 2016), we’ve made sure we made our product an absolute monster of a MailChimp Alternative. My experience with Campaign Monitor Campaign Monitor has one of the best product experiences out of all the MailChimp Alternatives I tried. You sell information products. Simplicity: 4.5/5

Marketing Automation Services 203

Marketing Automation Services Work Management Paid Search Agency Budget Programs 203

Adobe Experience Cloud Blog

DECEMBER 3, 2018

We don’t want Aunt Martha to think you’re just doodling—or worse, only sending email blasts— for a living, so we’re here to help you translate the nuts and bolts of your killer job into language that she can understand, and more importantly, appreciate. You’re the ones who make the ads on Facebook.”. Misconception #2: “I get it!

Conversion 125

Conversion Blast Campaigns Thought Leadership Paid Search Agency 125

PureB2B

MAY 13, 2021

Dubbed as “Freemium” applications, this strategy is related to the value-based model where customers are expected to pay incremental increase for the continued use of your product and/or increase in features/ services. When employing this approach, you must utilize appropriate content , relevant voice, and applicable products.

Trends 62

Trends Campaigns Planning Paid Search Agency 62

KoMarketing Associates

MAY 29, 2014

Perhaps B2B marketers should become less intent on email blast and mass messaging for their particular audience and turn their attention toward what their customers actually want: campaigns may be more fruitful, regardless of inbound versus outbound focus. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

ClearVoice

DECEMBER 16, 2018

These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time. It’s a bold claim, but has somewhat fallen flat since chatbots emerged from the world of Facebook Messenger in 2015. You might find that some product elements that aren’t being communicated effectively.

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. Like reporters, marketers should call, meet, and speak to their targeted customers; discuss with them what they care about most in their jobs and how they attempt to solve problems with products and services.

Case Studies 59

Case Studies Social Networks Blast Campaigns Network Marketing 59

ClearVoice

JANUARY 21, 2020

Companies or products that have a five-star rating earn 39 percent more clicks than companies or products with a 1-star rating. You can opt into receiving an email anytime Google locates a mention — good or bad — of your product on blogs, web pages, and news sites. Send an email blast. Ask over the phone.

Marketing Management 66

Marketing Management Click Rate Paid Search Agency Blast Campaigns 66

Valasys

APRIL 11, 2023

Then, ask them if there are any other companies or products they use for similar purposes as yours. You can also link to any new content or products you’re launching at the same time as your website refreshes so that people are more likely to take notice when they visit your site later on.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. Remember the early days of Facebook when you were so stoked the first time you hit double-digit likes? The way your Facebook fans convert on your campaign depends on what goal you set.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Directive Agency

APRIL 19, 2017

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. There are plenty of leads left untouched from a one-off Twitter blast.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Hubspot

MARCH 6, 2018

In November 2017, Facebook began internally testing Messenger Broadcast: a s ervice for businesses that allows them to send marketing content to users, without building a bot. Prior to the recent display of ads, Facebook had not outwardly monetized the platform, despite a user base of 1.6 Mexico, and Thailand.

Paid Search Agency 74

Paid Search Agency Broadcasting Ads Work Management 74

Brandpoint

MAY 26, 2022

Using video to meet the need for high-quality content production can help boost your brand’s awareness, show off company culture and create informative content to help sell your products. Regardless of the format, these videos focus in on your products or services and explain their value to the consumer.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Buffer

DECEMBER 17, 2018

Brian : One study shows that 70% of millennials base their decision to buy a product based on recommendations made by their peers on social media. Just like at a party, you wouldn’t (or shouldn’t) go around posting about your brand and product all over the place on social media. Sunny Lenarduzzi. That’ll start to rack up the views.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110