| | | The Point | |  Best + Linkedin | 5 articles |
| Page 1 of 1 | Previous | Next | THE POINT JUNE 20, 2011  8 Things Your CEO Can Write About On His/Her Blog Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. question you’ve heard from a customer or potential customer, or a question you see online (good online sources for questions are LinkedIn , Focus.com , and Quora.) Launching a CEO blog but the boss isn’t sure what to write about? good place to be controversial. | THE POINT FEBRUARY 4, 2013  A Really Useful B2B Marketing Benchmark Report from Optify Is this because paid search is becoming ineffective as a lead generation vehicle, or is it (as I suspect) because so many companies attempt paid search without a full understanding of basic SEM best practices? You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. | | | | | |
| THE POINT FEBRUARY 22, 2010  How to Answer a Question: 5 Tips for Making the Most of LinkedIn One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section. line best practices: [link]. | THE POINT DECEMBER 6, 2010  Top 10 Posts on B2B Lead Gen for 2010 Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. Mistakes To Avoid In Your Next Webinar Invitation. | THE POINT OCTOBER 21, 2009 Are Social Links the Answer to Lagging Email Response? Bebo , LinkedIn and Delicious all performed well. Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). And keep testing until you find what works best for your specific audience. Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. The report is based on research that reviewed more than 500 email messages containing links to social networking sites. In a word: no. | |
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